Amanda Ayers
Denver,CO
Summary
Results-focused natural grocery professional with strength in communication and collaboration. Goal-oriented CPG veteran with extensive experience in brand messaging and team collaboration. Known for meticulous attention to detail and strong interpersonal skills, successfully driving brand initiatives and delivering marketing solutions.
Overview
16
16
years of professional experience
Work History
National Brand Specialist
Presence Marketing/Dynamic Presence
Lakewood, Colorado
08.2024 - Current
- Facilitated training sessions on brand messaging for sales teams and partners.
- Prepared monthly progress reports on branding initiatives including successes, challenges, and recommendations for improvements.
- Designed marketing materials such as brochures, flyers, and catalogs that accurately reflected the company's branding objectives.
- Collaborated with internal teams such as marketing and sales personnel to ensure consistency in messaging across all channels.
- Monitored competitor activities and prepared reports on their activities related to branding efforts.
- Collaborated with team to forecast based on sales and product profitability.
- Strengthened branding initiatives by coordinating annual events to maximize outreach.
Sales Assistant
Presence Marketing/Dynamic Presence
Lakewood, CO
03.2022 - 08.2024
- Built and maintained relationships with peers and upper management to drive team success
- Reviewed files, reports, and marketing plans to execute promotional contracts
- Sent completed contracts to vendors for approval allowing ample time for adjustments prior to submission deadlines
- Input yearly promotional planning specifics into data system; tracked and executed changes to promotions throughout the year as requested by Account Executive
- Identified opportunities for promotions to increase brand exposure
- Input New Item Tracking details into data system
- Completed one-pagers for Quarterly New Item Focus decks to disseminate information to team to support sales
- Assisted sales team with product knowledge and customer inquiries.
Body Care Purchasing Assistant
Natural Grocers
Golden, CO
11.2020 - 02.2022
- Assistant to Body Care Purchasing Category Manager
- Communicated with vendors regarding contracts, promotions, new products, yearly promotional planning, and standards revisions and updates
- Organized and executed all national promotions
- Organized and prepared all new item submissions for review and standards committee
- Solicited contracts for new store promotions
- Placed new store orders
- Responded to inquiries from stores and Body Care managers
- Assisted with Body Care pages in monthly magazine
- Assisted with annual Body Care Beauty Bonanza
Good4U Crew Vitamins & Body Care
Natural Grocers
Evergreen, CO
09.2019 - 11.2020
- Assisted customers with any and all Healthy Living questions
- Maintained World Class customer service standards throughout the store, specializing in Supplements and Body Care needs and products
- Received products and stocked products according to SOP
- Cashiered on a regular basis
Vitamins and HBA Manager
Sprouts Farmers Market Inc.
Overland Park, KS
09.2013 - 08.2015
- Oversaw all operations of the Vitamins and Body Care department
- Maintained product integrity and pricing accuracy
- Directed and supervised staff performance
- Displayed merchandise in visually appealing way
- Ordered merchandise with accuracy by verifying back stock and inventories
- Conducted department walkthrough to assess and remedy factors such as cleanliness, inadequate stock levels and poor merchandising
News Editor/Copy Editor/Page Editor
Hoch Publishing
Marion, KS
08.2009 - 10.2011
- Evaluated reporter stories, shaped content and improved writing quality through careful review, detailed editing and constructive feedback
- Collaborated with writers to strengthen individual voice
- Enforced rules of style guides such as AP Style
- Wrote eye-catching story headlines and summaries
- Oversaw layout design and worked with production team to complete publication
- Produced weekly editorial column
Education
Certification - Health And Wellness
Institute For Integrative Nutrition
11.2016
Bachelor of Arts - Journalism
Point Loma Nazarene University
San Diego, CA05.2004
Skills
- Lifelong fitness & nutrition enthusiast
- Self-starter
- Solutions-oriented team player
- Excellent interpersonal and written communication
- Driven brand strategist
- Experienced promotional planner
- Creative problem solver
- Detail-oriented resource developer
Timeline
National Brand Specialist
Presence Marketing/Dynamic Presence
08.2024 - Current
Sales Assistant
Presence Marketing/Dynamic Presence
03.2022 - 08.2024
Body Care Purchasing Assistant
Natural Grocers
11.2020 - 02.2022
Good4U Crew Vitamins & Body Care
Natural Grocers
09.2019 - 11.2020
Vitamins and HBA Manager
Sprouts Farmers Market Inc.
09.2013 - 08.2015
News Editor/Copy Editor/Page Editor
Hoch Publishing
08.2009 - 10.2011
Certification - Health And Wellness
Institute For Integrative Nutrition
Bachelor of Arts - Journalism
Point Loma Nazarene University