Amanda Boutwell
Charlotte ,NC
Summary
Results-driven Director of Event Planning with a proven record of leading complex, multi-property event operations for full-service hotels and venues. Known for stabilizing teams, improving operational accuracy, strengthening cross-department communication, and delivering high-touch client experiences in fast-paced environments. Experienced in overseeing large event portfolios, mentoring event leaders, driving revenue through strategic planning and forecasting, and elevating service standards across banquet and conference operations.
Overview
9
9
years of professional experience
Work History
Director of Event Planning
Renaissance Charlotte SouthPark, Charlotte Marriott SouthPark & AC Hotel Charlotte SouthPark
Charlotte, NC
04.2025 - 01.2026
- Directed event planning and execution for a three-hotel SouthPark complex, overseeing corporate, social, and group programs across multiple brands and service levels.
- Led and developed a team of Event Managers and Coordinators, providing structure, coaching, and accountability during a period of transition and operational change.
- Standardized event planning procedures, timelines, and internal communication to improve accuracy of Event Orders, forecasting, and interdepartmental execution.
- Oversaw group resumes, contracts, billing accuracy, room blocks, and function space management to ensure financial and operational integrity.
- Partnered closely with Sales, Banquets, Culinary, AV, and Accounting to align client expectations with operational feasibility and revenue goals.
- Served as senior planning contact for high-profile corporate groups, sports teams, and complex multi-day programs.
Director of Events
World Golf Village Renaissance Hotel & Convention Center
St. Augustine, FL
01.2022 - 04.2025
- Oversaw the planning, management, and execution of all contracted events and group business for a large convention hotel.
- Led the Event Management team, ensuring seamless transitions from sales to planning to on-site execution.
- Drove revenue growth through accurate forecasting, strategic upselling, and optimized catering and room block management.
- Supervised Banquets, Event Services, and Event Technology operations to ensure consistent service delivery.
- Cultivated strong vendor and partner relationships to enhance guest experience and maximize ancillary revenue.
- Recognized for building strong internal teams and fostering a service-focused, high-performance culture.
Event Sales Director
Balmoral Resort Florida
Haines City, FL
03.2021 - 12.2021
- Sold, planned, and executed all privately booked social and corporate events.
- Developed and launched a sales initiative that increased event revenue by $663,000+ in nine months.
- Conducted venue tours, negotiated contracts, prepared proposals, and finalized bookings.
- Prepared Banquet Event Orders and served as primary liaison between clients and operations.
- Revamped pricing strategies, catering menus, and promotional efforts to drive profitability.
Engagement Manager
PGA of America, North Florida Section
Kissimmee, FL
05.2019 - 03.2021
- Managed event operations and programming for the North Florida Section of the PGA of America.
- Launched new programs to drive revenue, engagement, and market growth.
- Led marketing and social media strategies to increase member participation and brand visibility.
- Coordinated site visits, event logistics, and partner communications across multiple venues.
Athletics Development Assistant
University of Southern Mississippi
Hattiesburg, MS
01.2017 - 05.2019
- Supported fundraising initiatives, donor relations, and event operations for Athletics Development.
- Managed donor data in CRM systems, tracked giving history, and prepared performance reports.
- Assisted in campaign development, proposal writing, and marketing materials.
Education
Master of Science - Business Administration
University of Southern Mississippi
Hattiesburg, MS05.2019
Bachelor of Science - Business Administration, Marketing Management
University of Southern Mississippi
Hattiesburg, MS12.2016
Skills
- Event Planning & Operations Leadership
- Multi-Property & Complex Hotel Management
- Conference Services & Banquet Operations
- Revenue Forecasting & Financial Performance
- Contract Review & Event Detailing
- Cross-Functional Team Leadership
- Process Improvement & SOP Development
- Client Relations & Vendor Management
Timeline
Director of Event Planning
Renaissance Charlotte SouthPark, Charlotte Marriott SouthPark & AC Hotel Charlotte SouthPark
04.2025 - 01.2026
Director of Events
World Golf Village Renaissance Hotel & Convention Center
01.2022 - 04.2025
Event Sales Director
Balmoral Resort Florida
03.2021 - 12.2021
Engagement Manager
PGA of America, North Florida Section
05.2019 - 03.2021
Athletics Development Assistant
University of Southern Mississippi
01.2017 - 05.2019
Master of Science - Business Administration
University of Southern Mississippi
Bachelor of Science - Business Administration, Marketing Management
University of Southern Mississippi