Amanda Caudle
Woodland,United States
Summary
Dynamic Director of Product Management with a proven track record at Clinisys, driving 50% year-over-year sales growth and launching/scaling new products to 24M ARR. Expert in product strategy and clinical decision support, leveraging strong communication and problem-solving skills to lead cross-functional teams and deliver impactful solutions in public health and laboratory medicine. Forward-thinking professional with many years of experience developing and releasing stellar products. Seasoned expert at leading project planning, determining implementation methods, and achieving highest quality standards by working closely with engineers. Additional expertise supporting internal sales and marketing teams by contributing to brand strategy and messaging.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Director of Product Management
Clinisys
07.2017 - 11.2025
- Led Public Health disease surveillance product during COVID-19 pandemic, delivering urgent fixes and new features for major health departments, including CA Dept of Public Health.
- Achieved 50% year-over-year growth in laboratory order, result, and interoperability product sales, doubling forecasted new logo acquisitions in 2021.
- Designed and launched application for United States Veteran's Administration, scaling to $20M ARR with over 40 customers within two years.
- Provided leadership on interoperability and public health data standardization through white papers, case studies, panels, and committees.
- Evangelized value of existing medical record data to diverse audiences of over 400 participants both virtually and in person.
- Developed business cases and models to guide strategic decisions across complete product life cycle, from introduction to sunset phase.
Director of Product Management
Atlas Development Corporation (aka Atlas Medical)
02.2016 - 07.2017
- Designed, prototyped, developed to MVP, and introduced to market within 15 months a new product which used laboratory data and data from the EHR to provide clinical decision support to physicians for lab orders. This project resulted in a large government contract, with potential growth in the $5+ million range.
- Worked closely with user experience designers, developers, and other experts to create an intuitive rules engine that supported the definition of Clinical Decision Support rules by medical, not technical, end users.
- Led an international team of subject matter experts in defining the strategic direction, functional enhancements, a suite of order and lab result products.
Senior Product Manager
Atlas Development Corporation
03.2014 - 02.2016
- Gathered feedback from client and internal stakeholders, and used that feedback to direct product strategy and roadmap for product lines.
- Managed discovery activities for all enhancements across multiple product lines, including production of interactive prototypes and documentation of user stories and workflows.
- Managed product launch activities for both new products and new releases, with 100% on time releases.
Manager - Product Analysis
Atlas Development Corporation
11.2010 - 03.2014
- Managed the design portion of the SDLC portfolio-wide, spanning 6 different product lines and utilizing both Waterfall and Agile methodologies.
- Piloted the design of a patient-centric repository for lab data, using data matching rules to tie patient records from different systems together.
- Engineered process improvements to increase design efficiency.
Product Analyst Lead
Atlas Development Corporation
03.2008 - 08.2010
- Directed a multinational team in creating inspired, usable designs for enterprise applications, and developed processes to validate technical designs, internally and with customers.
- Expanded coverage of design documentation to all projects across 6 product lines, including detailed documentation of HL7 specifications and API specifications.
Education
Bachelor of Science (BS) - Human Development and Family Studies, General
University of California, Davis
Davis, CA01.2004
Skills
- Product strategy and decision-making
- HL7, FHIR, CDA, ELR, eICR expertise
- Laboratory medicine and clinical decision support
- Agile methodology
- Data analysis
- Adaptability
- Communication skills
- Problem-solving
- Public speaking
Websites
Certification
• Certified Scrum Product Owner, Scrum Alliance
Committee Memberships and Awards
TRUU-Lab Initiative, Served as a software industry representative on a multi-disciplinary panel aimed toward improving lab test name standardization, for ease of data analysis and physician understanding., Sunquest Product Partner of the Year, January 2021 — December 2021
Courses
Principles of User Experience, University of California at San Diego
Links
LinkedIn
Timeline
Senior Director of Product Management
Clinisys
07.2017 - 11.2025
Director of Product Management
Atlas Development Corporation (aka Atlas Medical)
02.2016 - 07.2017
Senior Product Manager
Atlas Development Corporation
03.2014 - 02.2016
Manager - Product Analysis
Atlas Development Corporation
11.2010 - 03.2014
Product Analyst Lead
Atlas Development Corporation
03.2008 - 08.2010
Bachelor of Science (BS) - Human Development and Family Studies, General
University of California, Davis