Amanda E. Kubicek
Plano,TX
Summary
Strategic Product Marketing Leader with 15+ years of experience in positioning, go-to-market strategy, and enablement for payments, fintech, and B2B SaaS platforms. Led efforts to define narratives, drive pipeline growth, and translate complex product capabilities into value-driven messaging for stakeholders. Collaborated cross-functionally to align market insights with product strategy and business outcomes, enhancing revenue and market adoption.
Overview
18
18
years of professional experience
Work History
SENIOR PRODUCT MARKETING MANAGER
JAGGAER
Durham, NC
01.2024 - Current
- Lead go-to-market strategy for Procure-to-Pay solutions, including Payments, eProcurement, Invoicing, and Supply Chain Collaboration
- Accelerated pipeline growth for a net-new payments product, doubling opportunities in year one and tripling growth in year two, resulting in 10 net-new wins
- Scaled transaction-based payments revenue model processing $1B+ annually, enhancing SaaS ACV
- Launched five strategic technology partnerships for joint go-to-market execution, strengthening P2P ecosystem
- Scaled ABM-led GTM programs across Payments, Invoicing, and eProcurement, increasing active pipeline from single digits to 40+ opportunities
- Developed sales enablement assets, including decks, demos, playbooks, and training tailored to buyer needs and outcomes
- Contributed to brand and messaging initiatives, including website and corporate rebrand, while supporting analyst positioning and customer storytelling
PRODUCT MARKETING MANAGER
Sensor Tower
San Francisco, CA
04.2022 - 09.2023
- Executed product launches and go-to-market strategies for Sensor Tower and Pathmatics, collaborating with Product, Sales, and Customer Success to drive market adoption
- Delivered GTM for 8 new products and 25 enhancements, contributing to 200+ new and expansion sales
- Improved in-quarter close rates by 11% and increased average deal size by 9% through enhanced launch support and sales training
- Developed comprehensive GTM plans encompassing positioning, pricing, ICP definition, customer journey mapping, and competitive analysis to support successful product introductions
- Developed differentiated messaging and content across presentations, campaigns, and enablement materials to support revenue growth
PRODUCT MARKETING MANAGER
RealPage, Inc.
Richardson, TX
01.2020 - 04.2022
- Drove $25M+ pipeline and $5M in bookings through targeted digital and SDR-led campaigns
- Increased American Express payment usage by 18% in three months across 44 properties, driving significant transaction growth
- Scaled resident payment adoption through lifecycle campaigns generating ~140K transactions and $700K revenue monthly
- Launched Lockbox pilot, achieving 95% self-service payment adoption
- Developed go-to-market strategies and sales enablement materials, enhancing positioning and differentiating payment solutions
SENIOR MARKETING MANAGER
MoneyGram International, Inc.
Dallas, TX
04.2015 - 01.2020
- Led national and regional campaigns to drive customer acquisition, retention, and transaction growth across payments business
- Delivered 7–12% sales growth in targeted markets through localized strategies across 20,000+ agent network and key partners
- Generated 10M in-market and 36M digital impressions with a 1.75% conversion rate through integrated campaigns
- Identified underperforming regions and executed targeted strategies, boosting in-store traffic by 41% and increasing new site users by 44%
- Launched mobile platform pilot with CVS, achieving ~10,000 downloads and enhancing customer engagement
- Increased customer volume by 11% through data-driven targeting and campaign optimization
MARKETING ROLES (PROGRESSIVE EXPERIENCE)
Brink's, Inc.
Coppell, TX
01.2008 - 12.2015
- Progressed through marketing roles, enhancing support for global cash logistics, global services, and payroll solutions
- Directed global marketing communications and standardized branding across regions and business lines
- Collaborated with sales on RFPs, conducted pricing analysis, forecasted pipeline, and executed trade shows
Education
BBA - Marketing
University of North Texas
Skills
- Go-to-market strategy
- Product positioning and messaging
- Product launches
- Embedded payments and fintech
- Sales enablement
- Account-based marketing and demand generation
- Competitive intelligence
- Customer and market insights
- Cross-functional leadership
- Revenue growth
Accomplishments
- Doubled and then tripled pipeline growth for a net-new payments solution, resulting in 10 net-new enterprise and higher education wins
- Supported a payments business processing $1B+ in annual transaction volume
- Influenced $25M+ marketing pipeline and $5M in direct bookings through targeted GTM and demand programs
- Contributed to 200+ new and expansion sales through product launches and enhancements
- Increased self-service payment adoption to 95% through pilot program execution
Websites
Timeline
SENIOR PRODUCT MARKETING MANAGER
JAGGAER
01.2024 - Current
PRODUCT MARKETING MANAGER
Sensor Tower
04.2022 - 09.2023
PRODUCT MARKETING MANAGER
RealPage, Inc.
01.2020 - 04.2022
SENIOR MARKETING MANAGER
MoneyGram International, Inc.
04.2015 - 01.2020
MARKETING ROLES (PROGRESSIVE EXPERIENCE)
Brink's, Inc.
01.2008 - 12.2015
BBA - Marketing
University of North Texas