Kathleen Kelly McClement
Chicago,USA
Summary
Strategic Senior Product Marketing Manager with background in spearheading product launches and driving market growth. Skilled in developing go-to-market strategies by collaborating cross-functionally and with external partners to deliver commercial success.
Overview
12
12
years of professional experience
Work History
Senior Product Marketing Manager
T-Mobile
Chicago, USA
08.2025 - Current
- Activated integration of UScellular's OEM relationships, promotional funding, and go-to-market strategies within T-Mobile, enhancing collaborative efforts.
- Facilitated seamless transition of post-acquisition business objectives and continuously hit 100% of annual funding goals despite customer migration.
- Aligned pricing strategies across TMO and USCC, optimizing sales of on-hand inventory.
- Facilitated messaging and negotiation alignment for the acquisition process, ensuring clarity of expectations.
Senior Product Marketing Manager
UScellular
Chicago, USA
04.2023 - 08.2025
- Secured $58 M+ in annual OEM funding in 2024 (+30% YoY) by aligning partner investment with launch and growth priorities.
- Cultivated relationships with device OEM partners, shaping promotional investment and go-to-market strategy to enhance annual device launches and portfolio performance.
- Identified partnership opportunities to offset costs for 'US Days,' an industry-first event that drove 22% upgrade growth and contributed to 5% YoY reduction in churn.
- Developed and streamlined agreement to invoicing review process for partner-funded efforts to improve forecast accuracy and cut down payment turnaround time by 25%.
Product Marketing Manager
UScellular
06.2021 - 04.2023
- Lead 20+ annual device launches with Apple, Samsung, Google and Motorola and internal stakeholders.
- Negotiated and activated brand advocacy programs and incentive strategies, driving significant revenue growth.
- Developed sales enablement tools and materials, improving conversion rates for 5,000+ associates.
Global MBA Intern
AB InBEV
New York, USA
06.2020 - 08.2020
- Led and deployed three influencer campaigns to support product launches and increase brewery traffic by 20%.
- Developed influencer marketing playbook for 16 craft breweries, standardizing execution processes and pricing model to enhance marketing efficiency.
- Analyzed individual agency spend, identifying over $2M in annual cost avoidance by creating one scope of work and bringing talent in-house.
Account Executive
INTERSPORT
Chicago, USA
01.2017 - 01.2019
- Provided strategic counsel to two largest agency accounts, doubling their sponsorship portfolio and driving incremental sales.
- Executed activation for two high-profile events: College Football Playoff (Dos Equis) and Major League Soccer and International Champions Cup (Heineken), overseeing all sponsorship programming and coordination with client agency partners (hospitality, advertising, media, PR).
- Created and activated inaugural Allstate All-America Cup, featuring live televised sporting event, yearlong digital campaign, and onsite hospitality.
Manager
INTERSPORT
01.2016 - 01.2017
- Created go-to-market strategies for Smithfield Foods, JP Morgan Chase, BMO Harris, and Heineken USA, positioning brands for market success.
- Led concept ideation, strategic planning, and research to inform platform analysis, budget management, and new business proposals.
- Developed business development strategies for Sponsorship Consulting & Event Marketing division, enhancing client engagement.
Coordinator / Associate
INTERSPORT
01.2014 - 01.2016
- Led development of Corporate Hospitality division, designing exclusive programming for marquee sporting events: The Masters, Wimbledon, The US Open, Ryder Cup, Olympics, Sundance.
Education
MBA - Marketing & Strategy concentrations
University of Notre Dame, Mendoza College of Business
Notre Dame, IN05-2021
BS - Mass Communications, Minor in 2D Visual Arts
Miami University
Oxford, OH05-2013
Skills
- Go-to-market strategy
- Product positioning
- Market analysis
- Competitive analysis
- Data-driven decisions
- Partnership Management
- Negotiation skills
Timeline
Senior Product Marketing Manager
T-Mobile
08.2025 - Current
Senior Product Marketing Manager
UScellular
04.2023 - 08.2025
Product Marketing Manager
UScellular
06.2021 - 04.2023
Global MBA Intern
AB InBEV
06.2020 - 08.2020
Account Executive
INTERSPORT
01.2017 - 01.2019
Manager
INTERSPORT
01.2016 - 01.2017
Coordinator / Associate
INTERSPORT
01.2014 - 01.2016
MBA - Marketing & Strategy concentrations
University of Notre Dame, Mendoza College of Business
BS - Mass Communications, Minor in 2D Visual Arts
Miami University