Amanda Fourlaris

Manage multiple projects simultaneously, ensuring timely completion within budget constraints for a book of clients.

• Lead paid media strategies and optimization, resulting in 3.5x average ROAS
• Reduced average CPA by over 30% while increasing conversion rates resulting in 45% sales growth YoY for DTC client
• Coordinate implementation of product launches with paid media efforts
• Manage monthly ad spend across platforms from small business to enterprise-level accounts

Client-facing media buyer leading strategy and execution who excels at building rapport with internal and external stakeholders and producing incremental results.

• Client-facing media buyer leading strategy and execution who excels at building rapport with internal and external stakeholders and producing incremental results.
• Lead paid social strategy and optimization of Meta, Pinterest, and TikTok campaigns
• Reduced client's CPA over 66% YoY through a blend of creative and in-platform strategies
• Increased client's conversion rate 23% through incremental testing
• Successfully developed and executed complex paid social campaigns with budgets of up to $400k while exceeding MER and ROAS targets
• Earned 3 platform certifications (Meta, TikTok, Reddit) while maintaining high-performance results

Owned complete strategy and paid social media campaign management from media planning and pacing to campaign execution reporting, and budget/platform expansion proposals.

• Drove high-performance paid social media strategy ROAS
• Achieved client-high $12.12 ROAS during a month when the overall paid media budget was reduced
• Improved client paid social ROAS from $3.15 to $6.59 YoY
• Identified an opportunity to shift client's prospecting campaign from YouTube to Meta as CPMs were much lower and social prospecting would be a better use of their already limited budget
• Instrumental in pitching paid social services to a client's sister brand and won the account

Employed with Linear Creative from 5/2017 - 10/2018 and 09/2019 - 11/2021. Developed and executed digital strategies with an emphasis on paid and organic social media marketing. Responsible for client education and reporting on all digital marketing initiatives.

• Coordinate social media and content marketing strategies with radio, email, and other marketing
• Achieved a conversion rate 40.5% higher than industry average on Facebook campaign
• Improved client's conversion rate by over 70% while reducing cost-per-lead by over 55%
• Consistently achieved over 158% above industry average conversion rate for a paid search client.
• Manage internship program including recruiting, mentoring, and evaluating

• Lead a team of 3 digital marketing specialists and 3 interns
• Managed SEO for 9 websites totaling over 3 million views per month
• Responsible for managing event promotion via social media with the events team in coordination with 9 brands
• Collaborated with internal teams to execute overall marketing and brand initiatives
• Managed Google Ads campaigns for external clients.
• Implemented company-wide usage of new social marketing platform

• Executed inbound marketing campaigns comprised of email marketing, social media, SEO, and PPC.
• Increased the conversion rate for an ecommerce client by 44.82% leading to 23% more transactions, resulting in a 62.42% increase in revenue month-over-month.
• Achieved a 4.1% visit-to-lead conversion rate from social media marketing.
• Realized 315% year-over-year growth in website traffic for a manufacturing client.
• Managed We Manufacture CLE community awareness video campaign including overseeing video direction and campaign promotion via social media.