Amanda Frampton
Marketing Specialist
Abingdon,MD
Summary
High performing marketing specialist with 5 years experience working in the alcohol industry. Outgoing, hands-on professional bringing valuable relationship building and retention skills that ensures optimal quality and results for successful client events.
Overview
5
5
years of professional experience
Work History
Event Manager - Northeast Region
TEAM Enterprises
Fort Lauderdale, Florida
03.2022 - Current
- Managed administrative logistics of events planning, event booking and event promotions.
- Hired and trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Managed and motivated team of over 200 Experiential Specialists.
Marketing Director
Black Eyed Suzie's
Bel Air, Maryland
11.2021 - 02.2022
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Planned and executed events and marketing programs to increase food and beverage sale.
- Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
Field Manager - MD/DC
Legacy Marketing
Chicago, Illinois
10.2020 - 02.2021
- Trained and supervised personnel to improve sales and brand visibility.
- Assisted all elements of planning, execution, and wrap up of client events and campaigns.
- Proactively approached and anticipated both internal and external concerns and maintained a level of flexibility to quickly respond to changing client demands.
- Actively engaged in the onsite event execution to ensure brand standards, legal guidelines, and client expectations are met.
Activation Specialist
Pernod Ricard USA
New York, NY
12.2017 - 09.2020
- Developed and maintained lasting relationships with 60 key accounts.
- Informed supervisors and company leaders on markets and regional trends to best meet customer needs and maximize revenue.
- Responsible for leading on-premise activations for PRUSA mainstream brands.
- Trained 300+ trade members on our products
- Identified appropriate marketing channels and target customers for campaigns.
Malibu Brand Ambassador
Legacy Marketing
Chicago, IL
10.2016 - 12.2017
- Increased brand awareness through event marketing, demonstrations and brand promotion.
- Worked closely with 40 key accounts throughout the state of Maryland.
- Contributed to social media content documenting brand's impact in on market.
- Developed recap reports to communicate competition trends, product introductions and new promotions.
- Educated trade and distributor partners regarding brand programs.
- Planned future sampling opportunities and special events.
Skills
Campaign development
Strategic planning
Product Marketing
Accomplishments
National Absolut Activation Specialist of the Year
09/2019
I was recognized as the highest performing Activation Specialist for the Absolut brand throughout the USA for 2019.
Timeline
Event Manager - Northeast Region
TEAM Enterprises
03.2022 - Current
Marketing Director
Black Eyed Suzie's
11.2021 - 02.2022
Field Manager - MD/DC
Legacy Marketing
10.2020 - 02.2021
Activation Specialist
Pernod Ricard USA
12.2017 - 09.2020
Malibu Brand Ambassador
Legacy Marketing
10.2016 - 12.2017