Raizza Luzzi

Responsible for the go-to-market, market shaping, brand recognition and financial growth of the Plastic and Reconstructive Business in Latin America. Spearheading the re-brand strategy worldwide. Achieved sales goals year after year with a 389% growth in FY24.

Competencies include:

Market Research, Business Development, Strategic Planning, Commercial Partnerships, Market Segmentation, KOL Development, Due Diligence, Cross Functional team alignment, Financial Planning, Forecasting & Budgeting, Omnichannel, Brand Development, Patient Activation, Lead generation, Identify and research potential clients generation, P&L.

Responsible for the development of corporate sales and marketing strategies for Oncovision´s Breast Diagnostic, Breast Surgical, and Surgical Oncology business in Latin America. In charge of distributor network management and training while delivering revenue growth and profitability.

• Accountable for maximizing productivity of our commercial partners in Latin America and forecasting annual sales according to the region´s potential
• Worked with surgical centers and hospitals to implement Sentinel Lymph Node Biopsy(SNL) protocol for Breast cancer patients
• Established and administered annual budget with controls to prevent overages, minimize burn rate, and support sustainability objectives
• Assessment of market and trends in the region to support long range corporate strategic plan
• Registered new products in key geographies assisting regulatory during the process
• Conducted research and acquired data to develop detailed business plan for commercial opportunities and expansion resulting in a reorganization of our key business partners
• Analyzed competition strategies and pricing
• Designed initiatives based upon company objectives aimed at accelerating growth, revenue, and resources optimization
• Increased sales over 150% within 18 months
• Negotiated and finalized contracts with new and existing distributors, direct clients, and Surgical Oncology organizations
• Generated and developed leads to acquire new institutional clients
• Improved debt collection recovery, bringing all open account to good standing
• Develop and maintain relations with Key Opinion Leaders
• Recruited, hired, and retained top talent who brought exceptional expertise to the sales and clinical department
• Assisted the design of marketing strategies and advertising initiatives that were used to promote Oncovision to the United States healthcare system, delivering effective product campaigns and brand awareness
• Worked with support teams to resolve issues with product, service, delivery logistics, and accounting areas
• Closely worked with regulatory to maintain health registration up to date
• In collaboration with UCSF applied and was awarded a 3 million Industry & Institution NIH grant to further Breast diagnostic technology

Experience in Latin American operations management and business development. Responsible for RZ Medical´s Plastic Surgery, General Surgery, and Laparoscopic lines. Accountable for sales & marketing, opportunity identification, short and long-term strategic planning & execution.

• Due diligence responsibility in the Latin American & Caribbean market; while successfully driving the business
• Performed initial distributor assessment and analysis
• Empowered and led driven distributors to build product awareness and exceeded revenue targets
• Developed and assigned forecast & sales quotas to regional business partners
• Visited customer locations to determine needs, negotiated distribution contracts and provide training
• Drafted comprehensive sales plans and approved budget expenditures to meet project goals
• Attended events, training seminars and manufacturer product showcases
• Provided extensive leadership by effectively communicating strategic goals and plans

Responsable for the company's legal and fiscal position in the country, managed and mentor the sales force to perform at company standards, resulting on the improvement of the business performance. Responsibilities also included establishing new business procedures, re-structuring the organization.

• Motivated team members to meet and exceed objectives by setting goals, tracking performance on a daily basis and implementing improvement strategies
• Upheld all company policies and implemented standards in a fair manner
• Applied established sales techniques and persuasive communication skills to meet personal sales objectives
• Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts
• Obtained documents, clearances, certificates and approvals from local, state and federal agencies to insured product registrations
• Implemented marketing strategies which resulted in 50% growth of customer base
• Executed successful events and trade shows

Managed market positioning while effectively executed cascade objectives. Crafted sales checkpoints to evaluate progress against company desired outcomes helping the sales team identify problem spots to take action much more quickly. Responsible for the long term growth of key products for the minimally invasive unit, brand equity management and launching new products within the portfolio.

• Achieved sales forecast per quarter during two consecutive fiscal years
• Oversaw existing clients and consistently pursued new leads via networking, cold and warm methods
• Provided consistent and relevant feedback to marketing department to create marketing strategies to drive growth
• Monitored weekly, monthly and quarterly achievement goals
• Increase product adoption rates by training customers and partners on how to use RZ's instruments

• Collected sales reports and information regarding client's business by interviewing, shadowing and analyzing reports with the objective of creating a business plan for geographical expansion
• Delivered customized and effective plan to open new offices
• Maintained project quality with a hands-on management style
• Assisted with the creation of the marketing strategy and advertising initiatives that were used to promote B2C
• Monitored the market to capitalize on the latest trends
• Generated and developed leads to acquire new Government clients
• Worked with support teams to resolve issues with product acquisition, import and sales

• Tracked costs and expenses for analysis against the original budget
• Track work plans to meet business priorities and deadlines
• Performed initial assessments during meetings with assigned clients
• Assisted with the creation of the marketing strategy and advertising initiatives that were used to promote the facility to the public