Amanda MacDonnell

• Directed comprehensive digital operations for Dollar General's website and mobile app, ensuring seamless product catalog management, site merchandising, fulfillment, and customer experience across extensive SKU range.
• Managed major enterprise projects to enhance web-platform capabilities, ensuring seamless data integration and improved user experience to support enterprise-scale traffic and revenue.
• Executed strategic transition of ship-to-home fulfillment to a new 3PL to optimize operations and elevate fulfillment efficiency across a national network.
• Spearheaded implementation of a new product information management (PIM) system, establishing governance workflows and team structure to enhance data accuracy and expedite market readiness.
• Collaborated with cross-functional teams to successfully implement and expand delivery services as a primary fulfillment channel.
• Coordinated communication and strategic initiatives between merchandising, marketing, media, IT, and external technology partners to enhance operational efficiency.

• Founded and scaled a CPG-focused operations consultancy supporting startups across product development, sourcing, supply chain, media strategy, ecommerce, and marketplace operations.
• Facilitated comprehensive brand management processes, guiding products from conception through to market launch and acquisition (30+ Brands, 50,000+ Skus)
• Executed brand scaling initiatives resulting in multi-million-dollar valuations and successful acquisition outcomes.
• Developed proprietary reporting, forecasting, and profitability models to enhance strategic decision-making.
• Designed and implemented efficient operating processes while overseeing outsourced teams to enhance organizational sustainability.

• Served as key liaison across Advertising & Sales, Merchandising, Product Development, Sourcing, Customer Service, and Fulfillment.
• Led Product Information & Analysis, Inventory Planning & Purchasing, and Warehouse Inventory teams.
• Owned master product data governance, product assortment analysis, sales forecasting, and inventory planning.
• Created streamlined product analysis and forecasting tools using Power BI, Excel, and Smartsheets to improve visibility and decision-making.
• Built purchase order and supply chain tracking tools to improve coordination across merchandising, fulfillment, and customer service.
• Reduced out-of-stocks and improved inventory health, contributing to a ~5% increase in profitability.
• Member of the Extended Leadership Team.

Global Financial Analyst | 12/2013 – 05/2015

• Direct report to CFO responsible for financial forecasting, budgeting, and performance analysis.
• Managed monthly forecasting and annual budget processes across departments.
• Analyzed balance sheet, income statement, cash flow, and operational data.
• Supported month- and year-end close, audits, and ERP-driven process improvements.
• Served as ERP 'super user' and cross-departmental liaison.

Direct Response Operations Manager | 02/2011 – 12/2013

• Owned end-to-end operations for the Direct-to-Consumer business including website management, payment processing, customer service, warehouse & fulfillment, and inventory planning.
• Managed third-party providers across web, phone, fulfillment, and customer service platforms.
• Led complex campaign execution including multi-offer flows, A/B testing, provider splits, and multi-lingual programs (Spanish, French).
• Successfully executed urgent operational initiatives: payment processor transition, U.S. warehouse changes, and expansion into Canada.
• Developed forecasting models, operational SOPs, and reporting processes to support scale.

EDI Order Processing & B2B Operations | 12/2009 – 02/2011

• Managed EDI transactions (850, 940, 945, 856) supporting retail and wholesale customers.
• Coordinated cross-functional launches, pallet/PDQ programs, and back-order management.
• Acted as troubleshooting liaison between IT, Sales, and external partners during ERP transition.

Inventory Analyst | 06/2008 – 12/2009

• Managed inventory planning, cycle counts, locator audits, and discrepancy resolution.
• Directed work orders and assisted with annual physical inventories.

Sourcing & Product Development | 07/2005 – 06/2008

• Sourced and developed CPG products for catalog, retail, QVC/HSN, and DRTV channels.
• Managed international vendor relationships, lead times, cost negotiations, and compliance requirements.