AMANDA MILLER
New York,NY
Summary
Dynamic marketing professional with a proven track record at Universal Music Group, excelling in event planning and project management. Adept at leveraging data collection and organizational skills to enhance artist engagement, resulting in significant growth in fan interaction and community development. Adaptable and resourceful, with a keen eye for detail.
Overview
9
9
years of professional experience
Work History
Associate Director, Artist Development
REPUBLIC Collective (UMG)
New York, NY
03.2024 - 10.2026
- Led experiential marketing and CRM initiatives for all artists across REPUBLIC Collective.
- Helped guide pitch research, event planning, and onsite logistics for activations, fan events, and pop-ups to grow artist presence and fan engagement. Built event assets and promotional materials, tracked budgets and contracts, managed invites and guest lists, and supported onsite artist and fan interactions.
- Captured CRM data through targeted activity across digital platforms, venues, and onsite events.
- Notable activations: Cafe Gray across all US and ex-US tour dates, Noah Kahan x TikTok fan doc screening and early album listening, The Weeknd album release merch pop up, Sabrina Carpenter fan drive-in screening, and many more.
Marketing Coordinator to Jim Roppo
Republic Records (UMG)
New York, NY
05.2021 - 02.2024
- Facilitated artist showcases and playbacks, strategized artists to present for opportunities, participated in signing meetings.
- Compiled and distributed company release schedules, one sheets, and marketing assets; curated playlists and presentational materials.
- Tracked, managed, and approved all finances and expenses, oversaw invoices and payments, coordinated department budgets.
- Leadership: R2AC Creative Committee, managed internship hiring program, new hire training, led weekly department meetings.
Executive Assistant to Monte Lipman
Republic Records (UMG)
New York, NY
04.2019 - 07.2021
- Researched and identified company and personal needs to support executive functions and enhance operational efficiency.
- Strategized, coordinated, and executed all lodging, catering, budget, décor, schedule, etc. for events such as executive retreat, Grammy week, award show parties, and artist signings while managing logistics onsite.
- Planned and executed all personal and business travel including hourly itineraries, as well as artist accommodations.
- Designed and managed merch orders, oversaw inventory and distribution, and curated swag bags for new signings and partners.
Artist Manager
Lick Twist
Miami, FL
06.2017 - 08.2019
- Curated content and developed digital strategies, resulting in increased social following and enhanced internet presence.
- Coordinated with labels, collaborating artists' management, publishers, and distribution networks for successful track releases, negotiated timelines, and pitched releases to media outlets, Spotify playlists, YouTube channels, and indie labels.
- Top accomplishments include releasing a track with over 1m Spotify streams, routing and execution of a college tour with Chiddy Bang, Lost Kings, and Vicetone, and securing radio placement with BPM and Electric Area.
Executive Assistant to Marsha Vlasic
Artist Group International
New York, NY
05.2018 - 04.2019
- Liaised with artist managers and promoters to coordinate successful planning and execution of client tours.
- Calculated and tracked daily ticket counts to assess sales volume and provided managers and international agents with hard tour data.
- Managed show progression from confirmation to settlement, overseeing administrative tasks such as offer reviews, expense reports, marketing plans, and contract drafting and reviews.
Assistant
Nate Walker
Miami, FL
09.2017 - 05.2018
- Supported Grammy-winning writer and producer Nate Walker in production and management tasks.
- Valued potential business opportunities, evaluating and categorizing artist submissions, creating pitch decks for clients, and organizing creative assets for efficient workflow.
Summer Intern
Artist Group International
New York, NY
05.2017 - 08.2017
- Coordinated with promoters to track daily sales performance, generated daily press reports for entire roster, organized artist performance schedules. Developed a cursory understanding of bookings from offers to contracts.
- Distributed and implemented approved tour assets like ticket links, ad mats, and marketing plans to enhance promotional efforts.
Education
Bachelor of Arts - Psychology Major, Music Business Minor
University of Miami
Miami, FL05-2018
Skills
- Microsoft Office
- Canva
- Conversational in Spanish
- Attention to detail
- Organization
- Research
- Event planning
- Leadership
- Resourcefulness
- Creative problem solving
- Budget management
- Project management
- Data collection
HONORS
- Dean's List 2014-2018
- Honor Roll 2014-2018, Gamma Sigma Alpha Honor Society, National Society of Collegiate Scholars
EXTRAS
- Cane Records Head of Marketing
- UM Music Industry Association
- The Recording Academy's Grammy U
- Sigma Delta Tau Social Committee Chair and Philanthropy Coach
- Spoon University Marketing
- Yonanas Campus Brand Ambassador
Timeline
Associate Director, Artist Development
REPUBLIC Collective (UMG)
03.2024 - 10.2026
Marketing Coordinator to Jim Roppo
Republic Records (UMG)
05.2021 - 02.2024
Executive Assistant to Monte Lipman
Republic Records (UMG)
04.2019 - 07.2021
Executive Assistant to Marsha Vlasic
Artist Group International
05.2018 - 04.2019
Assistant
Nate Walker
09.2017 - 05.2018
Artist Manager
Lick Twist
06.2017 - 08.2019
Summer Intern
Artist Group International
05.2017 - 08.2017
Bachelor of Arts - Psychology Major, Music Business Minor
University of Miami