Amanda Opdycke
Maumee,OH
Summary
Results-driven Senior Product Marketing Manager skilled in developing go-to-market strategies that enhance product engagement. Expertise in sales enablement and competitive analysis, leading cross-functional teams to deliver impactful product launches that drive revenue growth.
Overview
11
11
years of professional experience
1
1
Pendo Product-Led Growth Certification 2025
1
1
PMA Leadership Certification 2023
1
1
PMA Product Marketing Certification 2020
1
1
AMA Project Management Certification 2017
Work History
Senior Product Marketing Manager
BERA.ai
12.2024 - 02.2026
- Owned GTM strategy and launch execution for 8 feature releases, including AI Assistant and personalization capabilities, aligning Product, Sales, and CS to accelerate adoption and revenue expansion.
- Drove 100% YoY increase in core product engagement (924K → 1.85M core events) through PLG campaigns, in-app messaging, and targeted customer education using Pendo, customer email, customer newsletter, product tours.
- Influenced 92% customer retention (35 of 38 renewals) and enabled 52 expansions across 42 clients, generating $3.1M in ARR lift.
- Increased monthly active users 30.8% post-launch by optimizing onboarding workflows and adoption sequencing.
- Developed and operationalized sales enablement framework with battlecards, demo scripts, sales decks, micro-videos, and structured training programs, enhancing support for enterprise deal cycles.
- Established competitive intelligence program with SWOT analyses, battlecards, and recurring enablement sessions to enhance win positioning against key competitors.
- Developed and trained internal teams with standardized messaging playbooks, runbooks, and Confluence templates to improve GTM velocity.
- Influenced product roadmap clarity through JTBD frameworks and improved PRD alignment, accelerating delivery and enhancing product-market fit.
- Led rollout of virtual deal room platform, building governance structure, sales and Customer Success pod templates, and monitoring internal adoption.
Senior Product Marketing Manager
Pushpay
08.2021 - 11.2024
- Led positioning, messaging, and GTM strategy for FinTech SaaS solutions supporting enterprise and diocesan customers.
- Partnered cross-functionally with Product, Sales, and Customer Success to execute product launches and revenue-driving campaigns.
- Enabled enterprise sales cycles with tailored enablement assets, enhancing deal readiness and aligning stakeholders.
- Coordinated execution of large diocesan SOWs, aligning strike teams and delivering customer-facing materials for complex implementations.
- Leveraged Salesforce and Pendo analytics to measure campaign effectiveness and optimize strategies for user adoption.
- Coached and mentored Associate PMM, strengthening team capability and process maturity.
- Private FinTech SaaS platform serving enterprise faith-based and nonprofit organizations
Product Marketing Specialist
Buckeye Broadband
03.2018 - 08.2021
- Crafted positioning and go-to-market strategies for successful product launches in regional markets.
- Partnered with cross-functional stakeholders to coordinate launches and drive market penetration.
- Designed promotional campaigns and proposals that enhanced lead generation and elevated brand visibility.
- Conducted competitive analysis to inform pricing, segmentation, and revenue strategy.
- Managed regional telecommunications services
Education
B.F.A. - Art History
Ohio University
AthensSkills
- Go-to-market strategy development
- Product launch
- Sales enablement
- Competitive analysis
- Market research
- Pricing strategy
- Product roadmap planning
- Product differentiation
- Revenue growth
- Project management
- Cross-functional collaboration
- Salesforce and Pendo
- Klue and Google Analytics
- Confluence and Jira
- Team leadership skills
- Product mix optimization
Certification
- Pendo Product-Led Certification, 2025
- AMA Agile Marketing Certficiation, 2024
- PMA Leadership Certification, 2023
- PMA Product Marketing Certification, 2020
- AMA Project Management Certification, 2017
- Google Analytics Certification, 2017
Timeline
Senior Product Marketing Manager
BERA.ai
12.2024 - 02.2026
Senior Product Marketing Manager
Pushpay
08.2021 - 11.2024
Product Marketing Specialist
Buckeye Broadband
03.2018 - 08.2021
B.F.A. - Art History
Ohio University