Amanda Opdycke
Maumee,OH
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sr. Product Marketing Manager
Pushpay
Redmond, WA
08.2021 - Current
- Developed and implemented strategic product positioning, messaging, and go-to-market plans.
- Conducted extensive market research to identify customer needs and develop targeted marketing campaigns.
- Collaborated with cross-functional teams to define product roadmap objectives and launch strategies.
- Identified key performance indicators for tracking success of product launches and campaigns.
- Leveraged analytics tools such as Pendo and Salesforce to measure the effectiveness of marketing efforts.
- Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
- Identified consumer trends to most effectively address desires of modern target audiences.
- Increased market penetration utilizing targeted marketing campaigns.
- Designed ideal customer profiles and target personas to better focus marketing strategies.
Product Marketing Specialist
Buckeye Broadband
Rossford, OH
03.2018 - 08.2021
- Developed product positioning and messaging for new products.
- Analyzed competitive landscape to develop marketing strategies.
- Coordinated with internal teams to ensure successful product launches.
- Assisted in the development of pricing models for different markets and segments.
- Provided support in developing go-to-market strategies for new products.
- Created proposals for service and product strategies based on marketing data.
- Designed promotional campaigns to drive leads and increase brand awareness.
Education
Bachelor of Arts - Art History
Ohio University
Athens, OH12-2007
Skills
- Go-to-market strategy
- Product positioning
- Product marketing
- Product performance and profitability
- Product awareness and visibility
- Go-to-market strategy development
Certification
- PMA Leadership Certification, 2023
- PMA Product Marketing Certification, 2020
- AMA Project Management Certification, 2017
- Google Analytics, 2017
Timeline
Sr. Product Marketing Manager
Pushpay
08.2021 - Current
Product Marketing Specialist
Buckeye Broadband
03.2018 - 08.2021
- PMA Leadership Certification, 2023
- PMA Product Marketing Certification, 2020
- AMA Project Management Certification, 2017
- Google Analytics, 2017
Bachelor of Arts - Art History
Ohio University