Overview
Work History
Education
Skills
Certification
Timeline
Generic

Amanda Opdycke

Maumee,OH

Overview

7
7
years of professional experience
1
1
Certification

Work History

Sr. Product Marketing Manager

Pushpay
Redmond, WA
08.2021 - Current
  • Developed and implemented strategic product positioning, messaging, and go-to-market plans.
  • Conducted extensive market research to identify customer needs and develop targeted marketing campaigns.
  • Collaborated with cross-functional teams to define product roadmap objectives and launch strategies.
  • Identified key performance indicators for tracking success of product launches and campaigns.
  • Leveraged analytics tools such as Pendo and Salesforce to measure the effectiveness of marketing efforts.
  • Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
  • Identified consumer trends to most effectively address desires of modern target audiences.
  • Increased market penetration utilizing targeted marketing campaigns.
  • Designed ideal customer profiles and target personas to better focus marketing strategies.

Product Marketing Specialist

Buckeye Broadband
Rossford, OH
03.2018 - 08.2021
  • Developed product positioning and messaging for new products.
  • Analyzed competitive landscape to develop marketing strategies.
  • Coordinated with internal teams to ensure successful product launches.
  • Assisted in the development of pricing models for different markets and segments.
  • Provided support in developing go-to-market strategies for new products.
  • Created proposals for service and product strategies based on marketing data.
  • Designed promotional campaigns to drive leads and increase brand awareness.

Education

Bachelor of Arts - Art History

Ohio University
Athens, OH
12-2007

Skills

  • Go-to-market strategy
  • Product positioning
  • Product marketing
  • Product performance and profitability
  • Product awareness and visibility
  • Go-to-market strategy development

Certification

  • PMA Leadership Certification, 2023
  • PMA Product Marketing Certification, 2020
  • AMA Project Management Certification, 2017
  • Google Analytics, 2017

Timeline

Sr. Product Marketing Manager

Pushpay
08.2021 - Current

Product Marketing Specialist

Buckeye Broadband
03.2018 - 08.2021
  • PMA Leadership Certification, 2023
  • PMA Product Marketing Certification, 2020
  • AMA Project Management Certification, 2017
  • Google Analytics, 2017

Bachelor of Arts - Art History

Ohio University
Amanda Opdycke