Amanda Rhodes
Conroe,TX
Summary
Dynamic, compassionate, and results-driven healthcare professional with a strong foundation in the medical field, including experience as Medical Assistant, BioTE Specialist, and in Aesthetics. Brings a proactive, goal-oriented mindset that transitioned seamlessly into entrepreneurship as co-founder of Cross Rhodes Marketing, supporting small businesses in achieving measurable growth. Combines medical expertise, strategic insight, and entrepreneurship to drive meaningful impact and sustained success
Overview
10
10
years of professional experience
Work History
Clinical Technician/Medical Business Associate
IHealthlabs
Conroe, TX
09.2024 - Current
- Enrolled patients into Remote patient monitoring (RPM), chronic care management (CCM) programs based on clinical diagnosis and insurance eligibility verification.
- Verified patient insurance benefits to confirm eligibility and secure coverage for Remote Patient Monitoring (RPM) services prior to enrollment.
- Conducted comprehensive patient onboarding, including iOS device setup, connectively troubleshooting, and technology education to ensure seamless RPM/CCM participation. Explained program logistics, expectations, and care workflows involving health coaches and registered dieticians.
- Managed clinic inventory of RPM devices, ensuring accurate tracking, availability, and compliance.
- Supported business development initiatives by conducting onsite clinic visit, presenting iHealth Labs services, and coordinating marketing efforts.
- Researched clinic backgrounds prior to outreach, scheduled and confirmed demos and luncheons, and facilitated provider engagement.
Co-Owner/Digital Marketing Manager
Cross Rhodes Marketing
Conroe, TX
01.2023 - 03.2024
- Develop and execute comprehensive marketing strategies and campaigns that align with the company's goals and strategic business plan such as social media management, Facebook ads, Google Map Listing, Logo design, SEO (Search Engine Optimization), Website development and design.
- Employs exceptional website builds and designs based on client’s business goals, objectives and vision. Proficient digital marketing management including pipeline management, appointment scheduling, Ahrefs analytics, keyword research, image optimization, video creation/editing and weekly social media posts. If you are applying for a position in a new area, emphasize the skills you have established that will be useful in this position.
- Provides detailed monthly analytics overview for clients via Zoom meetings thoroughly explaining their business status and ROI.
- Excels in effective and constant communication with clients regarding all business decisions, results, and future marketing targets.
- Monitor brand consistency across marketing channels and materials.
- Excellent in negotiations and handles rejections with tactful refutable information to intrigue prospect.
- Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives.
- Monitor and maintain brand consistency across all marketing channels and materials
BioTE Specialist/Marketing
Magnolia Family Medicine
Magnolia, TX
02.2022 - 01.2023
- Managed Biote departments across two clinic locations, including program operations and marketing.
- Oversaw patient dosing, medical records, lab orders/results, mammogram and urology coordination.
- Administered Biote questionnaires for all qualifying patients and maintained accurate documentation.
- Handled all Biote-related patient communications, scheduling, follow-ups, and inquiries.
- Managed Biote consent forms and ensured proper documentation for ongoing dosing protocols.
- Trained and supervised front desk staff on Biote scheduling, supplements, and patient education.
- Supervised medical assistants on Biote equipment sterilization and procedural protocols.
- Maintained daily Biote inventory of pellets, surgical kits, and medical supplies.
- Tracked and monitored active Biote patients using spreadsheets to support optimal hormone management.
- Traveled daily between clinics to ensure proper storage and inventory compliance.
- Marketed Biote HRT and supplements through print materials and during consultations.
- Conducted Biote consultations, patient education, and post-procedure follow-ups.
BiotE Specialist/Esthetician/Marketing
Dr. Franklin Douglis, M.D.
Conroe, TX
01.2022 - 01.2023
- Proficiently manages and markets Aesthetics and Biote departments for both Conroe and Spring clinic locations utilizing previous aesthetic and Biote knowledge to successfully market Secret RF Micro-needling, BioTE, Rejuvapen, BOTOX, and Juvederm services .
- Conducts regular meetings with all representatives such as; BOTOX, Juvederm, Rejuvapen, Biote, Secret RF Micro-needling for any and all updates to ensure clinic has adequate marketing materials, new ideas, upcoming events to improve sells.
- Executed daily multi-channel patient marketing (email, social media, print materials, QR codes) to drive service awareness and increase sales.
- Coordinated comprehensive Biote patient care, including consultations, dosing, chart review, scheduling, post-insertion follow-ups, lab result explanations, and patient education.
- Ensured complete and compliant medical documentation for HRT and pellet insertions, including verification of labs, mammograms, and physician approvals.
- Performed clinical support duties across departments: roomed patients, obtained vitals, conducted ear washes, orthostatic blood pressure tests, and documented care per clinic SOPs.
- Assisted with aesthetic services and patient preparation, including micro-needling procedures (Secret RF, Rejuvapen, SkinPen), skin assessments, and skincare regimen planning
- Managed daily inventory for Biote and Aesthetics departments, including pellets, injectables (BOTOX, Juvederm), skincare products, medical supplies, and equipment ordering
Lead Medical Assistant
Winnie King, M.D., Aesthetics & Wellness
The Woodlands, TX
01.2020 - 02.2022
- Conducted patient intake and obtained vital signs (BP, HR, O₂, RR).Prepared patients and rooms for procedures including Biote, Pap smears, ozone therapy, Emsculpt, aesthetic, wellness, and sick visits.
- Assisted physician with patient care including venipuncture, speciemn handeling and injections (B12, Flu).
- Assisted with Biote dosing and in-office procedures.
- Performed Emsculpt treatments and monitored patients for safety and outcomes.
- Prepared and assisted with ozone therapy, including IV administration and patient monitoring.
- Performed EKGs and reported results to the physician.
- Educated patients on pre- and post-procedure care for all services.
- Sterilized medical equipment using Enclave machine and performed routine maintenance.
- Calibrated centrifuge routinely to ensure quality control.
- Managed weekly inventory of medical supplies, medications, injectables, and aesthetic products.
- Verified insurance daily and processed POS transactions per service.
- Scheduled patients and managed inbound calls with professional phone etiquette.
- Prepared and updated patient charts, ensuring accurate documentation and requisitions.
- Assisted with patient follow-ups regarding lab results and post-procedure care.
- Managed end-of-day operations including payments, reconciliation, and clinic organization.
- Maintained procedure rooms, lab storage compliance, and overall clinic readiness
Lead Medical Assistant
Family Weight & Wellness
Spring, TX
10.2019 - 10.2020
- Demonstrated strong organization and professionalism as Lead Medical Assistant and Phlebotomist in a fast-paced clinical environment
- Managed time-sensitive workflows and patient care priorities while supervising staff placement and clinic efficiency
- Collaborated with healthcare providers, management, and staff to communicate patient updates, medications, labs, and office operations
- Developed and maintained onboarding and training materials covering patient care, medication verification, and laboratory protocols
- Supervised Medical Assistants to ensure compliance with CLIA and OSHA regulations, laboratory procedures, injections, EKGs, and front desk operations
- Delivered high-quality patient care with excellent bedside manner during venipuncture, injections, specimen handling, verification processes, and patient communications
- Reviewed medical release forms and processed patient referrals in accordance with clinic protocols
- Responded effectively to dynamic clinic demands, including patient concerns, staff inquiries, and workflow prioritization
- Maintained professional phone etiquette when addressing patient questions related to medications, symptoms, and appointment scheduling
- Managed patient check-in/check-out procedures to ensure accurate documentation and clinic flow
- Operated POS systems and promoted membership products and CareCredit at point of service.
Medical Assistant
SynergenX
Tomball, TX
06.2016 - 01.2018
- Administered testosterone, HGH, HcG, and flu injections to improve patient quality of life, including healing, fertility, and weight management.
- Conducted patient intake and assessments with professionalism and bedside manner, documenting vitals including BP, heart rate, O₂, and respiratory readings.
- Performed venipuncture and capillary blood collection while adhering to CLIA/OSHA standards.
- Handled and stored specimens for in-house hormone testing and therapy evaluation.
- Provided therapeutic phlebotomy for polycythemia patients, monitoring vitals and patient response.
- Ensured safe disposal of biohazard materials in compliance with OSHA/CLIA regulations.
- Accurately charted patient data, including vitals, injection dosage/area, lab results, and protocols following HIPAA guidelines.
- Conducted daily inspections and quality checks of Beckman lab equipment to ensure precise hormone level measurements.
- Counseled patients on weight loss and lifestyle optimization with professional, empathetic communication.
- Maintained exam rooms, restocked supplies, and managed sharps containers for safety and efficiency.
- Managed patient scheduling, rescheduling, and cancellations with professional phone etiquette
Education
Associate of Science - Nursing
Tomball College Lonestar
Tomball, TXPhlebotomy Certification - Nursing
Tomball College Lonestar
Tomball, TX12.2014
Micro-needling Certification - Aesthetics
Avante Laser Training Institute
The Woodlands, TX04-2021
IV Certification - Nursing
Oquirrh Mountain-Vocational School
Houston, TX04-2021
GED -
Magnolia High School
Magnolia, TX04-2004
Skills
- Management
- Training and development
- Communication
- BioTE patient management
- Patient care; vitals, phlebotomy, injection (IM, SUB Q)
- Critical thinking
- Patient care; vitals, phlebotomy, injection, (IM, SUB Q)
- Business Development
- Digital marketing
- Advertising
- Data analysis
- Microsoft Excel
- Google Docs
- High end sales
- HIPPA
- Hospitality
- Microneedling
- IV Administration
- Interviewing
- Medical sales
- Patient monitoring
- Product management
- QuickBooks
- Prospecting
- Records management
- SEO tools
- Content management
- Content creation
- Upselling
- Web design
- Writing skills
- Account management
- Administration
- Data collection
- Insurance verification
- Medical office management
- Negotiation
- HTML
- Inventory management
Accomplishments
- Patient Enrollment Achievement by successfully meeting and exceeding patient enrollment goals for 2024, contributing to program growth and clinic adoption. (iHealth labs-Q1, 2024)
- Ranked #1 company-wide by my superiors in patient enrollment for Remote Patient Monitoring services. (iHealthlabs-Q1, 2024)
- Recognized as one of the top employees under the Excellent Achievements list in Q 2 of 2025. (iHealthlabs-Q2, 2025)
- Delivered rapid SEO growth by positioning a paving contractor’s website among the top five GOOGLE search results within one month- achieving results up to 5x faster than industry norms. (Cross Rhodes Marketing-Q1, 2023)
- Led social media initiatives that drove a 500% increase in Facebook followers and visibility within 60 day, enhancing
- Increased Secret RF Microneedling patient sales through targeted patient education. (Dr. Franklin Douglis, M.D.-2022)
- Achieved Bronze Level status in Revision Skincare sales within one month of onboarding the line.· Increased Secret RF Microneedling patient sales through targeted patient education. (Dr. Franklin Douglis, M.D.-2022)
- Increased Biote patient enrollment by 100% by implementing the Biote qualification questionnaire. (Dr. Franklin Douglis, M.D.-2023)
- Executed Biote management and advertising strategies that increased patient enrollment by over 40% within months of onboarding at Magnolia Family Medicine. (Magnolia Family Medicine-2022)
- Contributed to Magnolia Family Medicine’s achievement of Biote Platinum level through sustained growth in Biote patient volume. (Magnolia Family Medicine-2022)
brand recognition and customer engagement. (CRM-Q1)
and customer engagement.
Patient Enrollment Acheivment
- Successfully met and exceeded patient enrollment goals for 2024, contributing to program growth and clinic adoption.
- Ranked #1 company-wide by my superiors in patient enrollment for Remote Patient Monitoring services.
Timeline
Clinical Technician/Medical Business Associate
IHealthlabs
09.2024 - Current
Co-Owner/Digital Marketing Manager
Cross Rhodes Marketing
01.2023 - 03.2024
BioTE Specialist/Marketing
Magnolia Family Medicine
02.2022 - 01.2023
BiotE Specialist/Esthetician/Marketing
Dr. Franklin Douglis, M.D.
01.2022 - 01.2023
Lead Medical Assistant
Winnie King, M.D., Aesthetics & Wellness
01.2020 - 02.2022
Lead Medical Assistant
Family Weight & Wellness
10.2019 - 10.2020
Medical Assistant
SynergenX
06.2016 - 01.2018
Associate of Science - Nursing
Tomball College Lonestar
Phlebotomy Certification - Nursing
Tomball College Lonestar
Micro-needling Certification - Aesthetics
Avante Laser Training Institute
IV Certification - Nursing
Oquirrh Mountain-Vocational School
GED -
Magnolia High School