Amanda Rich
Daytona Beach,FL
Summary
Seasoned General Manager with proven leadership skills. Background includes managing diverse teams, strategic planning and business development in fast-paced environments. Known for improving operational efficiencies, driving revenue growth and fostering customer satisfaction. Committed to building strong team cultures that encourage innovation and openness.
Overview
1
1
Certification
14
14
years of professional experience
Work History
General Manager
Magna Hospitality
Ormond Beach, Florida
09.2023 - Current
- Contributed to conversion team for successful transition of 147-room property from Best Western to Hilton brand.
- Coordinated with corporate leadership and brand leaders during hotel closure after hurricane damage, relocating hundreds of guests and implementing cleanup projects to retain key staff. Collaborated with insurance and construction teams to meet reopening deadlines and minimize income loss.
- Oversaw construction activities to ensure timely completion of PIP tasks while maintaining hotel operations.
- Implemented new systems and created standard operating procedures to secure a smooth transition. Completed training and the brand Road Map items efficiently. Trained and supported staff throughout the transition process.
- Upon reopening, increased overall guest satisfaction score by 10 percentage points from previous year despite building condition challenges. Consistently achieved above brand standard requirements in this metric by remaining hands-on in operations. Overcame all operational challenges of a 50 year old building by using strategic and proactive actions to address issues.
- Adjusted expense forecasts based on market demands to maintain profitability.
- Prepared and presented monthly and weekly reports on operational and financial statuses to corporate leadership and ownership.
- Developed team members and enhanced employee satisfaction strategies to retain talent in competitive market.
Task Force General Manager
Various Properties, Florida
05.2022 - 09.2023
- Established a foundation for long-term hotel success through effective transition strategy execution.
- Directed the hotel's operations, focusing on guest and associate satisfaction, human resources, financial performance, and sales and revenue generation.
- Relayed follow-up actions to the team to ensure brand compliance.
- Communicated necessary follow-up actions to the team, ensuring compliance with brand standards.
- Established a foundation for long-term hotel success by executing an effective transition strategy.
General Manager
Holiday Inn Express and Suites
Belmont, NC
09.2020 - 05.2022
- Maximized room revenues by anticipating and planning for market shifts; developed and monitored strategic marketing prospects; developed, implemented and monitored annual business and marketing plans and participated in appropriate national marketing efforts.
- Ensured quality product and adherence to brand standards, enhancing guest satisfaction and fostering loyalty.
- Monitored financial and operational performance, aligning plans with corporate objectives to support strategic goals.
- Developed the annual budget and made recommendations for capital improvements to enhance the assets of the company and brand loyalty.
- Oversaw proactive human resources function to foster employee motivation, facilitate training and development, and ensure compliance with policies and labor regulations.
- Ensured quality product and adherence to brand standards to enhance guest satisfaction and loyalty.
- Ensured consistent quality of products through regular inspections and adherence to standards. Promoted brand integrity by ensuring all standards were consistently implemented.
General Manager
Holiday Inn Express
Saint Simons, GA
08.2019 - 09.2020
- Increased Quality Assurance score of cleanliness by 31 percentage points within 60 days of being hired. Achieved this by regularly auditing property, retraining back of the house staff, and coaching operations manager. Created and completed action plans to target areas of operations and sales that needed to be improved.
- Increased Quality Assurance score of cleanliness by 31 percentage points within 60 days of being hired. Achieved this by regularly auditing property, retraining back of the house staff, and coaching operations manager. Created and completed action plans to target areas of operations and sales that needed to be improved.
- Executed human resource functions, including interviewing, hiring, and onboarding new team members, while coaching staff and managing terminations to control labor costs effectively.
- Contributed to 2020 budgeting process by forecasting market segmentation, expenses, and gross operating profit monthly, and developed sales and marketing plan to drive growth.
- Performed human resource functions, including interviewing, hiring, and onboarding team members, while providing coaching and counseling, and managing terminations to maintain labor cost control.
- Managed accounts receivable for property to secure timely payments, processed invoices in M3 accounting system, and tracked vendor payments.
- Monitored compliance with IHG Brand Standards and updated training materials.
General Manager
Red Roof Plus
Ann Arbor, MI
04.2017 - 08.2019
- Established performance and development goals for team members, mentoring and coaching to enhance contributions and drive team success.
- Executed salary and staffing actions in compliance with company policies.
- Established performance and development goals for team members and provided mentoring, coaching and regular feedback to enhance performance.
- Managed salary and staffing actions per company policies, coaching employees and maintaining an open-door policy for concerns to promote a supportive work environment.
- Facilitated guest interactions to build relationships and improve satisfaction, soliciting feedback to ensure repeat business.
Operations Manager
Holiday Inn Express
Ann Arbor, MI
11.2014 - 04.2017
- Managed daily operations of a 107-room, high-volume, limited-service hotel.
- Conducted interviews and managed hiring, disciplinary processes, and employee documentation.
- Monitored completion of IHG training for all employees and enforced brand standards.
- Monitored IHG training completion for all employees and enforced brand standards.
- Conducted candidate interviews to assess qualifications and fit for open positions, involved in hiring, disciplinary process, documentation, and termination of employees.
- Conducted interviews to determine candidate suitability for roles., involved in hiring, disciplinary process, documentation, and termination of employees.
- Ensured that all staff followed brand requirements and standards. Made sure upper management knew of any changes or updates to ensure the property itself stayed current with brand standards.
- Ensured that all employees had IHG training completed and all brand standards were met.
Director of Sales
Holiday Inn Express
Novi, MI
04.2012 - 11.2014
- Increased ADR for the group segment by $9.00 for 2013 by analyzing the group rates for the competitive set.
- Maintained current relationships with local and national accounts. Renewed contracts for these accounts with an average of a $5 increase for negotiated rates. Saturated these accounts by forming new relationships with alternative contacts to maximize productivity of these accounts.
- Maintained current relationships with local and national accounts. Renewed contracts for these accounts with an average of $5 increase for negotiated rates. Saturated these accounts by forming new relationships with alternative contacts to maximize productivity of these accounts.
- Maintained relationships with local and national accounts, renewing contracts with an average of $5 increase in negotiated rates while leveraging new contacts for enhanced account productivity.
- Monitored market trends and competitors to establish sales targets and competitive negotiated and group rates.
- Determined appropriate sales strategies in all market segments to maximize hotel revenues.
- Developed programs for front desk to generate leads from arriving guests and those making reservations.
Education
Robichaud High School
Dearborn Heights, MISkills
- Hotel General Management
- Operations Management
- Sales and Marketing Management
- Revenue Management
- PMS Implementation
- PMS Optimization
- Online Booking Systems
- Accounting systems
- Financial Transaction Management
- Budget management
- Crisis Management
- Front Office Management
- Employee relations expertise
- Motivational Leadership
- Excellent interpersonal and communication skills
Certification
- IHG General Manager Certification
- Hilton General Manager Certification
Timeline
General Manager
Magna Hospitality
09.2023 - Current
Task Force General Manager
05.2022 - 09.2023
General Manager
Holiday Inn Express and Suites
09.2020 - 05.2022
General Manager
Holiday Inn Express
08.2019 - 09.2020
General Manager
Red Roof Plus
04.2017 - 08.2019
Operations Manager
Holiday Inn Express
11.2014 - 04.2017
Director of Sales
Holiday Inn Express
04.2012 - 11.2014
Robichaud High School