Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Amanda Ritchey

Marketing and Event Professional
Hilliard,OH
Amanda Ritchey

Summary

Experienced marketing and engagement strategist with over 17 years of success in alumni relations, event management, brand partnerships, and stakeholder collaboration. Proven leader in driving engagement strategies, fundraising campaigns, and integrated marketing initiatives across higher education and corporate sectors. Known for building lasting relationships and delivering high-impact programs that foster community and growth.

Overview

18
years of professional experience

Work History

PwC

Alumni Marketing Manager
08.2022 - Current

Job overview

  • Collaborate with 60+ office managing partners, local event teams, and senior stakeholders to develop and implement targeted alumni engagement strategies.
  • Manage alumni communications and marketing initiatives to enhance brand loyalty and drive re-engagement among former employees.
  • Lead cross-functional projects that align alumni programs with firm-wide marketing objectives.
  • Remote

Thrasio

Senior Manager, Seller Alumni Program
08.2021 - 05.2022

Job overview

  • Designed and executed the company’s first seller alumni engagement strategy to cultivate long-term relationships with former sellers.
  • Created scalable frameworks for engagement that supported business development, brand advocacy, and partnership opportunities.
  • Partnered with internal teams to promote alumni-focused campaigns and storytelling initiatives.
  • Remote

Capital University

Senior Director of Alumni Engagement
05.2018 - 08.2021

Job overview

  • Oversaw the Office of Alumni Engagement, including alumni events, annual giving campaigns, and the Phonathon program.
  • Managed a team of four full-time professionals; increased alumni participation and donor retention through targeted engagement plans.
  • Developed data-driven marketing strategies using CRM tools to track and optimize engagement efforts.

The Ohio State University, Fisher College of Business

Associate Director, Alumni Relations
09.2012 - 04.2018

Job overview

  • Spearheaded the college’s alumni relations strategy, focusing on community building, networking events, and digital outreach.
  • Strengthened alumni networks through regional programs and corporate partnership opportunities.
  • Measured engagement KPIs to guide future strategic planning and outreach.

Ohio University

Assistant Director, Student and Young Alumni Programs
12.2007 - 08.2012

Job overview

  • Directed planning and marketing for high-profile events such as Homecoming, reunions, and pre-game functions.
  • Led targeted initiatives to transition students into engaged alumni, including Senior Week and recognition programs.
  • Built affinity programs that connected young alumni with university resources and giving opportunities.

Education

The Ohio State University
Columbus, OH

Bachelor of Science from Human Development and Family Sciences

Skills

  • Salesforce CRM
  • Blackbaud Alumni CRM
  • Cvent Event Management Platform
  • Strategic Communications
  • Event Planning & Logistics
  • Stakeholder Engagement
  • Affinity Program Management
  • Fundraising Campaigns
  • Strategic Planning
  • Project Management
  • Corporate Communications
  • Digital Marketing

Timeline

Alumni Marketing Manager

PwC
08.2022 - Current

Senior Manager, Seller Alumni Program

Thrasio
08.2021 - 05.2022

Senior Director of Alumni Engagement

Capital University
05.2018 - 08.2021

Associate Director, Alumni Relations

The Ohio State University, Fisher College of Business
09.2012 - 04.2018

Assistant Director, Student and Young Alumni Programs

Ohio University
12.2007 - 08.2012

The Ohio State University

Bachelor of Science from Human Development and Family Sciences

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