Summary
Overview
Work History
Education
Skills
Certification
Locations
Selected Achievements
Timeline
Generic

Amanda Rizzo

Palm Beach County,USA

Summary

Entrepreneurial sales executive who turns white-space opportunities into revenue flywheels. A decade of experience transforming underperforming fitness, retail, and consumer-services P&Ls by architecting 0-to-1 go-to-market playbooks, motivating cross-functional teams, and converting data-driven insights into >120% YoY membership, product, and service growth. ISSA-certified trainer and former entertainment-industry promoter known for translating story-telling savvy into brand love and enduring customer loyalty.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Mobile Group-Fitness Consultant

Torch Fitness
Palm Beach County, USA
12.2024 - Current
  • Launched pop-up wellness programs across 12 multifamily properties, converting 60% of first-time attendees into paid subscribers by cross-selling nutrition and PT add-ons.
  • Negotiated property-wide licensing agreements that generated a new $75 K annual revenue stream for Torch with 40% EBITDA margin.

Coach & Membership Sales Lead

F45 Training
Wellington & West Palm Beach, USA
11.2024 - Current
  • Spearhead member-growth strategy for two studios, advising the franchise owner on price-pack optimization and referral incentives that lifted monthly recurring revenue (MRR) +35 % in first 90 days.
  • Own full guest-journey P&L prospecting, needs-based selling, onboarding, and retention touchpoints-averaging 42 new joins/month, 1.3× the network median.
  • Institutionalized a 'daily readiness' playbook (opening/closing, scheduling, social content, equipment QA) that slashed unplanned class cancellations from 6% to <1%, protecting NPS.

Brand Ambassador/Lead-Gen Specialist

American Bath & Shower
Jupiter, USA
06.2024 - 10.2024
  • Activated 20+ home-show and retail events; architected a consultative pitch that captured 1,200 qualified leads (3× prior run rate) and fueled a 28% lift in regional close ratio.

Key Holder & Sales Associate

LEAP/Luli Fama
Palm Beach Gardens, USA
12.2023 - 10.2024
  • Oversaw end-to-end store operations, real-time KPI dashboards, and inventory turns; drove 19% YoY comp-store sales growth through elevated clienteling and social micro-influencer partnerships.

Assistant General Manager

Crunch Fitness
Palm Beach Gardens, USA
03.2023 - 11.2023
  • Engineered a B2B outreach campaign that onboarded 35 small-business corporate wellness accounts, propelling the club to #1 system-wide in new memberships for Q2 2023.
  • Achieved 'Top Producer' and 'Top Assistant' awards in April & May 2023 for delivering >120% of quota across individual sales, PT packages, and B2B enrollments.
  • Uplifted staff productivity 30% by instituting a daily stand-up cadence and commission accelerator aligned to high-margin services.

General Manager/Fitness Director

LA Fitness
Palm Beach County, USA
06.2022 - 03.2023
  • Reversed a declining membership base, executing a turnaround that swung monthly net-new joins from -8% to +15% within six months through hyper-local lead-gen and member-referral gamification.
  • Managed 40-person team, optimizing labor model and instructor scheduling to unlock 12% operating-expense savings without compromising class coverage or CSAT.

Sales & Promotion Assistant

Mark Rizzo Promotions
Melville, USA
12.2016 - 12.2021
  • Orchestrated radio promotions for Top-40 artists, coordinating 50+ market launches and backstage activations that delivered >5 MM cumulative audience impressions and secured prime-time airplay adds.

Education

B.S. - Entertainment Industry Studies, Music Business, Theatre & Dance

Belmont University
01.2016

Whittier College
01.2013

Skills

  • Customer Acquisition & Retention
  • Inside & Outside Sales
  • KPI-Centric Performance Management
  • Team Building & Coaching
  • Operating Leverage & Margin Expansion
  • Social-First Brand Activation
  • Pipeline Forecasting
  • Event & Experience Marketing
  • CRM & Martech
  • Salesforce
  • Paycom
  • DataTrack
  • Word
  • Excel
  • PowerPoint
  • Photoshop
  • Google Suite
  • Facebook/Instagram/Tik Tok ad managers
  • Mediabase

Certification

  • ISSA: Certified Personal Trainer
  • Strength & Conditioning Coach
  • Nutritionist
  • Group Fitness & HIIT Instructor
  • Zumba, CPR, AED Certified

Locations

  • Wellington & West Palm Beach, Wellington, FL
  • Palm Beach County, Palm Beach County, FL
  • Jupiter, Jupiter, FL
  • Palm Beach Gardens, Palm Beach Gardens, FL
  • Melville, Melville, NY

Selected Achievements

  • Record-Setting Rookie: Fastest new hire in Crunch history to rank #1 club-wide in total sales-achieved within first 30 days.
  • Growth Inflection Architect: Consistently deliver double-digit top-line lifts by pairing data analytics with front-line coaching that ignites a self-reinforcing membership flywheel.
  • Story-Driven Seller: Leverages entertainment-industry promotion pedigree to craft emotionally resonant campaigns that translate brand purpose into outsized customer lifetime value.

Timeline

Mobile Group-Fitness Consultant

Torch Fitness
12.2024 - Current

Coach & Membership Sales Lead

F45 Training
11.2024 - Current

Brand Ambassador/Lead-Gen Specialist

American Bath & Shower
06.2024 - 10.2024

Key Holder & Sales Associate

LEAP/Luli Fama
12.2023 - 10.2024

Assistant General Manager

Crunch Fitness
03.2023 - 11.2023

General Manager/Fitness Director

LA Fitness
06.2022 - 03.2023

Sales & Promotion Assistant

Mark Rizzo Promotions
12.2016 - 12.2021

B.S. - Entertainment Industry Studies, Music Business, Theatre & Dance

Belmont University

Whittier College

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