Amanda Whalen
Hermitage,TN
Summary
With 20 years experience in direct retail management and execution, I bring a unique perspective to effective sales relationships and interactions. I believe that people are the foundation of success and that our desire to work alongside others is what sets up apart from the competition. My goal is to advance within Monster Energy as I seek to secure a position that will allow me to leverage my current skill set what also challenging me to develop and grow.
Overview
24
24
years of professional experience
Work History
Regional Sales Manager
Monster Energy
Nashville, TN
01.2026 - Current
- Lead market sales team to achieve annual business plan. Develop joint business plan, execution of quarterly sales and marketing initiatives, and identify opportunities and measure performance indicators within the assigned geography.
- Manage high level bottler relationships with sales center leadership within our bottlers. Implement Monster business unit and division priorities with their specific sales and distribution centers.
- Train Bottler Sales Representatives on product knowledge, sales methodologies, and marketing and sales promotions by influencing bottler actions at multiple levels of their organization. Accomplish through partnership ridealongs in retail outlets, sales presentations within the bottler's facilities, 'huddle' calls with bottler reps, and team calls with both internal and external partners.
- Sell at retail (outlet level) aligned against quarterly strategic initiatives focused on innovation, distribution, displays, and cold/ambient equipment placements.
FSR
Monster Energy
Birmingham, AL
01.2019 - Current
- Expanded both depth and scope of Monster presence within the Birmingham market through leverage of key relationships and market knowledge.
- Achieved overall territory growth of approximately 7% during tenure.
- Trained and mentored new 2020 FSR team members on industry and application knowledge.
- Achieved increased exposure within key market accounts.
- Achieved 100% Bonus Opportunity through each sales cycle.
- Developed effective sales relationships with Coke and market partners.
Field Execution Manager
Monster Energy
Nashville, TN
11.2020 - 01.2026
- Led cross-functional teams to streamline operations and enhance productivity across multiple departments.
- Developed and implemented strategic initiatives to drive sales growth and market expansion.
- Cultivated relationships with key stakeholders to support collaborative decision-making processes.
- Collaborated with various departments to ensure alignment of goals and expectations throughout projects'' life cycles.
District Sales Manager
Mission Foods
Birmingham, AL
01.2017 - 01.2019
- Responsible for Management and Development of Birmingham, Tuscaloosa and Montgomery sales geographies.
- Audit individual store opportunity implementation to develop potential growth strategies.
- Recruit, hire and train new distributors.
- Grow business scope and relationships through targeted sales strategies.
- Facilitate annual business reviews with both customers and independent distributors.
Co Manager
Walmart
Birmingham, AL
01.2002 - 01.2017
- Managed rotating team of 150 – 200 store associates.
- Developed and presented store programs, budgets and growth strategies to senior management.
- Progressed consistently through management roles up to and including Co Manager position.
- Participated in recruiting, hiring, training, coaching and evaluation of associates in 11 assigned areas.
- Oversee execution of merchandising plans throughout the Fresh/Consumable areas by ensuring all product is in stock and fully executed.
- Provide direction and guidance to associates on customer service approaches and techniques to ensure customer complaints and issues are resolved within company guidelines.
Skills
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
Timeline
Regional Sales Manager
Monster Energy
01.2026 - Current
Field Execution Manager
Monster Energy
11.2020 - 01.2026
FSR
Monster Energy
01.2019 - Current
District Sales Manager
Mission Foods
01.2017 - 01.2019
Co Manager
Walmart
01.2002 - 01.2017