Amanda Bendrey
New York | Austin
Summary
Senior B2B marketing and client strategy executive with 15+ years leading enterprise technology accounts, integrated marketing programs, and agency teams. Deep expertise in account-based marketing (ABM/ABX), demand generation, and brand-to-demand strategy. Proven record of growing multimillion-dollar portfolios, strengthening executive partnerships, and aligning media, creative, strategy, and analytics teams to client priorities. Commercially focused leader experienced in strategic account planning, retention, forecasting, and team development.
Overview
15
15
years of professional experience
Work History
VP, Client Services
Trilliad
08.2026 - Current
- Secured annual renewals for three top-ten strategic accounts and helped grow portfolio revenue from $2M to $3.5M through retention, account expansion, and new business.
- Won and onboarded three new B2B accounts, expanding agency presence in fleet management, telematics, and AI software development.
- Contributed to a cross-functional organic growth committee and commercial account-planning framework to strengthen collaboration, executive sponsorship, and account expansion planning.
- Developed integrated thought leadership narratives on brand-to-demand go-to-market strategy, marketing measurement, answer engine optimization (AEO), and AI-driven business effectiveness.
Senior Director, Client Services
Trilliad
04.2024 - 08.2026
- Secured a $2M agency-of-record contract spanning integrated paid media, ABX strategy, creative services, and analytics consulting.
- Expanded a pilot engagement from $1.2M to $2M in annualized revenue by deepening strategic client partnerships and broadening service scope.
- Led senior enterprise B2B client relationships across three top-ten strategic accounts, coordinating integrated media, ABX, creative, and analytics services against client priorities.
- Directed cross-functional account delivery, managing two direct reports and 10-15 dotted-line team members across strategy and execution disciplines.
- Partnered with North American client services leadership on FY26 plans targeting 2-3x portfolio growth and contributed to agency-wide client services and growth playbooks.
General Manager, Demand Generation Consultancy
Agent3 Group
New York
03.2022 - 10.2023
- Delivered 60% ARR growth through 11 ABM programs aligned to strategic must-win enterprise accounts.
- Led cross-functional strategic RFP responses with sales, marketing, and executive stakeholders, securing $3M in new-business revenue.
- Used intent signals and account propensity insights to expand demand generation solutions across 85% of accounts.
- Developed campaign and revenue dashboards to improve visibility into pacing, investment, and client satisfaction, contributing to 2-4x growth in renewal budgets.
- Reduced churn below 10% through a flexible client engagement model tailored to enterprise and commercial needs.Strategic Client Director, ABM Consultancy | Agent3 Group | New York | Dec 2018-May 2022
Strategic Client Director, ABM Consultancy
Agent3 Group
New York
12.2018 - 05.2022
- Doubled revenue year over year through strategic account growth plans, buying-committee relationship expansion, and executive advocacy.
- Built account engagement playbooks to improve coordination between sales and client teams across 200 target accounts.
- Improved customer marketing engagement 40% through optimization of CRM, marketing automation, and sales outreach tools.
- Reduced program launch timelines 50% while maintaining 98% budget forecast accuracy.
- Built and mentored a client success team, achieving 95% employee retention.
Strategic Client Director, EMEA & APAC
Spiceworks Ziff Davis
London
10.2017 - 10.2018
- Scaled enterprise SaaS account revenue from $2M to $8M through regional strategic planning and account expansion.
- Increased beta-solution adoption 30%, generating seven-figure incremental revenue; secured $1M through 11
- APAC expansion initiatives.
- Developed regional client success capabilities supporting 20 sales representatives during high growth.
Strategic Client Manager, EMEA & APAC
Spiceworks Ziff Davis
London
07.2016 - 10.2017
- Maintained 95% client retention through multichannel demand generation programs aligned to return-on-adspend targets.
- Increased sales meeting acceptance 40% using proprietary buyer insights across Security, Cloud, and Networking.
- Tripled engagement with annual research through onsite client learning and innovation programs.
Client Services Manager
Spiceworks Ziff Davis
Austin / London
07.2011 - 07.2016
- Managed staffing and resource allocation for eight client services and delivery specialists supporting 10% of global revenue.
- Improved CSAT by 10 points through stronger regional delivery collaboration and supported proposals generating $2M in incremental annual revenue.
Education
Master of Arts - Consumer Behavior & Account Planning
University of Texas At Austin
Austin, TX01.2012
Bachelor of Arts - Advertising & Public Relations
Michigan State University
Lansing, MI01.2009
Skills
- Enterprise B2B Client Strategy
- Executive Stakeholder Management
- Brand to Demand Strategy
- Account-Based Marketing
- Strategic Account Planning
- Client Retention & Expansion
- Revenue & Performance Reporting
- Cross-Functional Leadership
- Financial Forecasting
- Strategic Proposals & Executive Presentations
Tools
- Strong knowledge of ABX tools, including 6sense, Demandbase, and influ2
- Experience partnering with RevOps and Analytics teams leveraging CRM, CDP, Marketing Automation and Data Visualization tools
- Proficient in AI platforms, including Claude, Perplexity, ChatGPT, and Ninjacat
- Expertise in AEO including Evertune and Profound reporting
Brand Experience
Led complex B2B engagements for leading brands including:
- PayPal
- Autodesk
- Cloudera
- ServiceNow
- Dell
- Cisco
- HP & HPE
Timeline
VP, Client Services
Trilliad
08.2026 - Current
Senior Director, Client Services
Trilliad
04.2024 - 08.2026
General Manager, Demand Generation Consultancy
Agent3 Group
03.2022 - 10.2023
Strategic Client Director, ABM Consultancy
Agent3 Group
12.2018 - 05.2022
Strategic Client Director, EMEA & APAC
Spiceworks Ziff Davis
10.2017 - 10.2018
Strategic Client Manager, EMEA & APAC
Spiceworks Ziff Davis
07.2016 - 10.2017
Client Services Manager
Spiceworks Ziff Davis
07.2011 - 07.2016
Master of Arts - Consumer Behavior & Account Planning
University of Texas At Austin
Bachelor of Arts - Advertising & Public Relations
Michigan State University