Amanda M. Covington
Tampa,FL
Summary
Dynamic territory management professional with a strong track record in revenue generation and building long-term partnerships. Adept at coaching and developing teams while driving sales growth through strategic market analysis and effective communication.
Overview
10
10
years of professional experience
Work History
Field Sales Representative (Consultant)
Nestle USA
Tampa, FL
05.2021 - Current
- Managed multiple large format retail chain grocery locations in Tampa Bay and surrounding area to ensure alignment with sales strategies.
- Built lasting partnerships with retail decision makers by providing fact-based selling data and collaborating on profit-driven ideas.
- Assist with onboarding and training of newly hired Field Sales Representatives (FSRs) and interns.
- Oversaw weekly updates on contest requirements, deadlines, best practices, and helpful hints for Central Florida to enhance team readiness.
- Create interactive ice breakers and back from break games to encourage team engagement and participation for in person and on-line quarterly business meetings.
In-Store Sales Partner (ISP)
Kraft Heinz Company (KHC)
Lakeland, FL
12.2019 - 04.2021
- Increased territory sales growth by an average of 7% in retail locations.
- Collaborated with managers to implement multiple points of interruption (incremental displays) to drive sales engagement.
- Analyzed previous sales and market data to help evaluate best avenues to maximize sales growth.
- Developed one-pagers and selling tools for ISPs in Florida region to enhance product visibility.
- Achieved Consultative Selling certification through coursework and practical training..
- Earned ISP of the Month and Golden Hammer awards for exceptional performance..
- Installed permanent fixtures to maintain consistent presence and display of KHC products in retail locations.
- Continuously reached 104.5% on bonus KPIs (Key Performance Indicators).
- Closed all product voids to ensure availability of all authorized products at retail locations.
Sales Account Manager (SAM)
Coca-Cola Beverages Florida (CCBF)
Tampa, FL
05.2018 - 12.2019
- Increased volume by 9% and revenue by 5% over previous year in assigned accounts.
- Executed penetration of new sales and product lines within active accounts, contributing to sales growth through fact-based selling, market data, negotiation skills, and leveraging built relationships.
- Sold in numerous incremental displays and increased product line for 100% of active accounts.
- Coordinated product samplings and promotional blitzes with team to introduce new products to customers, enhancing product visibility and engagement.
- Demonstrated value-added benefits and sustainability of business in partnership with Coca-Cola, strengthening client relationships.
- Continuously created POGs to help with merchandising and brand flow placement for increased sales and organization of coolers, displays, and shelf placement.
- Prospected new business accounts within territory and communicated prospects to teams.
Marketing Associate
Sysco Columbia
Columbia, SC
09.2016 - 05.2018
- Aimed to be customers' most valued and trusted business partner.
- Maintained active pipeline in SalesForce, seeking new business, penetrating existing accounts, and minimizing loss to achieve profitable sales growth in assigned territory.
- Sold over 64% of Sysco branded products to opened accounts, 18% growth vs previous year.
- Increased profit margins of assigned accounts by 13% within one year in territory.
- Created menus, table top advertisements, posters, flyers, and other marketing materials for restaurants.
- Informed customers of market conditions and product innovations, enhancing their understanding of offerings.
- Trained customers to use online resources and pay programs helping them to self-manage their accounts.
- Proactively assist customers with inventory, by creating shelf to sheet mobile inventory tables.
- Review and analyze daily, weekly, and yearly reports to increase sales and decrease loss of business.
- Present new application tools and selling ideas to district teams and help with training of new employees.
Education
Bachelor of Arts - Psychology (Minor, Biomedical Sciences)
University of South Florida
Tampa, FloridaSkills
- Microsoft Outlook, Microsoft Office, PowerBI, Microsoft CoPilot
- Microsoft Office
- Microsoft Outlook
- Microsoft CoPilot
- Team Engagement & Building
- Effective Communication
- Persuasive Communication
Affiliations
- W.I.F.T (Women In Film and Television) Member, Nestle Cares Volunteer, Feeding Tampa Bay Champion Volunteer, Grace Family Church Communication Member
Timeline
Field Sales Representative (Consultant)
Nestle USA
05.2021 - Current
In-Store Sales Partner (ISP)
Kraft Heinz Company (KHC)
12.2019 - 04.2021
Sales Account Manager (SAM)
Coca-Cola Beverages Florida (CCBF)
05.2018 - 12.2019
Marketing Associate
Sysco Columbia
09.2016 - 05.2018
Bachelor of Arts - Psychology (Minor, Biomedical Sciences)
University of South Florida