Summary
Overview
Work History
Education
Skills
Timeline
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Amaria Neal

Haymarket,VA

Summary

Qualified Clinic Manager with proven track record in overseeing clinic operations and ensuring high standards of patient care. Successfully managed day-to-day administrative tasks and improved operational efficiency. Demonstrated expertise in team leadership and patient relations.

Overview

14
14
years of professional experience

Work History

Clinic Manager

Milan Laser Hair Removal
Leesburg, VA
02.2024 - Current

Achievements:

• Increased clinic revenue consistently over the past year by 12% through strategic membership conversions and treatment plan upgrades, driving consistent month-over-month growth

• Improved client retention through personalized follow-up systems and results tracking, increasing rebook rate and long-term package utilization

• Reduced payroll inefficiencies while maintaining service excellence and productivity benchmarks

• Elevated online reputation by implementing review and referral initiatives, increasing 5-star client feedback

• Developed a high-performing team culture focused on consultative selling, client education, and treatment excellence

Responsibilities:

• Lead full clinic operations including sales performance, membership growth, payroll management, scheduling, and compliance

• Drive consult conversion rates through coaching on objection handling, treatment education, and value-based selling

• Recruit, onboard, and train Patient Coordinators and Laser Technicians to exceed KPIs and client satisfaction goals

• Monitor P&L performance, analyze weekly reporting, and implement corrective action plans to improve profitability

• Ensure strict adherence to medical safety protocols, regulatory standards, and brand guidelines

• Oversee client experience from initial consultation to treatment completion, ensuring luxury-level service and retention

Store Manager

Ulta
Warrenton, VA
01.2023 - 01.2024
  • Achievements:
  • Budget increase of 2% over entire fiscal year
  • Built community network across the county and developed charity event(s) awareness
  • Responsibilities:
  • Maintain and identify sales strategies within my market
  • Use social media platforms to network in house brands and connect hiring needs
  • Identifying opportunities within the business, identifying actionable solutions and executing them with the team
  • Consistently coaching team on both selling behaviors and in artistry
  • Managing day to day operations such as payroll, communications and sales goals.

Co-Store Manager

Sephora
Reston, VA
11.2019 - 05.2023
  • Achievements:
  • Successfully used social media and grass roots to market store and ended fiscal 2022 as a profitable; beating budget by 14%
  • 3rd highest earning location in region (9million)
  • Hired and diversified team to reflect range in clientele
  • Responsibilities:
  • Create campaigns in collaboration with surrounding stores, that brought in an increase of 21% of footsteps in 2021
  • Identifying opportunities within the business, identifying actionable solutions and executing them with the team
  • Consistently coaching team on both selling behaviors and in artistry
  • Managing all operations such as payroll, communications & sales goals.

Training Store Manager/ Marketing Manager

Il Makiage
McLean, VA
06.2019 - 10.2019
  • Achievements:
  • Fully staffed and trained an entire new team within the first 30 days
  • Used Social Media to develop and launch successful beauty campaign
  • Became top selling location in the United States
  • Responsibilities:
  • Single handedly ordering inventory on a weekly basis to insure product was available for clientele
  • Launched celebrity collaboration events
  • Traveled to multiple locations to train new team members on sales behaviors and marketing techniques.

Sales Manager/Makeup Artist

Victoria’s Secret
New York, NY
06.2012 - 01.2017
  • Achievements:
  • Lead worldwide beauty campaigns
  • Consistently surpassed sales goals
  • Coached Sales Specialists on business impacting behaviors
  • Worked international fashion shows
  • Responsibilities:
  • Directed the planning and implementation of visual merchandising, marketing and product strategies (online and in store)
  • Built high performing teams by accelerating the development of associates
  • Analyzed various reports and measurement tools including customer insights to identify business opportunities

Education

AAS - Fashion Merchandising and Marketing

Art Institute of New York City
New York, NY
06-2012

Skills

  • Administrative leadership
  • HIPAA compliance
  • Employee training
  • Clinical management

Timeline

Clinic Manager

Milan Laser Hair Removal
02.2024 - Current

Store Manager

Ulta
01.2023 - 01.2024

Co-Store Manager

Sephora
11.2019 - 05.2023

Training Store Manager/ Marketing Manager

Il Makiage
06.2019 - 10.2019

Sales Manager/Makeup Artist

Victoria’s Secret
06.2012 - 01.2017

AAS - Fashion Merchandising and Marketing

Art Institute of New York City