AMARYLLIS MURRELLO
Hampton
Summary
Strategic, growth-driven executive with 20+ years of leadership experience spanning business development, marketing, operations, and entrepreneurship. Proven success launching and scaling new ventures, optimizing organizational performance, and driving revenue growth across multiple industries. Combines creative vision with operational discipline to deliver measurable results and brand excellence. Fluent in English and Spanish.
Overview
16
16
years of professional experience
Work History
Director & Owner/Operator
Private Ventures
Somerset County
01.2020 - Current
- Founded, directed, and operated two successful start-up restaurants from concept through full-scale launch and daily management.
- Oversaw every business development, marketing, and operations function, building high-performing teams and establishing recognized local brands.
- Created full restaurant concepts, managed property acquisition, contract negotiation, design, and construction oversight.
- Implemented POS systems, payroll, accounting, HR, and compliance processes to ensure seamless operations.
- Hired, trained, and led staff fostering a strong service culture and operational accountability.
- Designed and executed digital and community marketing campaigns boosting awareness and repeat business.
- Led bar and kitchen design, menu and cocktail development, and optimized operational flow for efficiency.
- Developed standardized SOPs, training modules, and performance dashboards for scalability.
- Hospitality Start-Ups
- Opened and scaled two restaurants to multi-million-dollar annual revenue within the first year.
- Increased new customer traffic by 40% annually through marketing and partnerships.
- Sustained profitability through cost control and vendor negotiations.
Senior Business Development & Marketing Specialist
RGA - Reinsurance Group of America
Chesterfield
01.2019 - 01.2020
- Developed and executed business development and marketing strategies positioning RGA as a market leader.
- Introduced new business lines and digital marketing initiatives improving engagement and driving measurable growth.
- Managed CRM systems and launched high-profile events to strengthen brand authority and relationships.
Business Development Analyst - Value Added Services
RGA - Reinsurance Group of America
Chesterfield
01.2015 - 01.2019
Marketing Analyst
RGA - Reinsurance Group of America
Chesterfield
01.2013 - 01.2015
Office Manager
RGA - Reinsurance Group of America
Chesterfield
01.2010 - 01.2013
Office & Project Manager / Claims Specialist
Haveron Total Health
Harrison
Owner/Operator
Start-Up Service Industry
Somerset
Licensed Real Estate Agent
RE/MAX
Bridgewater
Sales & Client Relations
Green Earth Computers
Union
Education
Bachelor of Science (B.S.) - Marine Biology
Fairleigh Dickinson University
Teaneck, NJSkills
- Business Development
- Strategic Partnerships
- P&L Ownership
- Brand Strategy
- Market Expansion
- Multi-Unit Operations
- Financial Management
- Contract Negotiation
- Digital Marketing
- CRM & Data Analytics
- Leadership & Talent Development
- Customer Experience Optimization
- Process Design & Implementation
- Microsoft Office Suite
- Google Analytics
- CRM Systems (Salesforce, HubSpot)
- POS Platforms (Toast, Square)
Websites
Languages
- English, Fluent
- Spanish, Fluent
References
References available upon request.
Timeline
Director & Owner/Operator
Private Ventures
01.2020 - Current
Senior Business Development & Marketing Specialist
RGA - Reinsurance Group of America
01.2019 - 01.2020
Business Development Analyst - Value Added Services
RGA - Reinsurance Group of America
01.2015 - 01.2019
Marketing Analyst
RGA - Reinsurance Group of America
01.2013 - 01.2015
Office Manager
RGA - Reinsurance Group of America
01.2010 - 01.2013
Office & Project Manager / Claims Specialist
Haveron Total Health
Owner/Operator
Start-Up Service Industry
Licensed Real Estate Agent
RE/MAX
Sales & Client Relations
Green Earth Computers
Bachelor of Science (B.S.) - Marine Biology
Fairleigh Dickinson University