Amber Aceti
Romeo,MI
Summary
Sales and leadership executive with 23 years in financial services
including;
- 13 years of sales management
- 15 years of sales coaching
- 5 years of enterprise sales process management
Proven ability to design and scale sales frameworks, coach leaders and frontline teams, and drive measurable growth across multi-location retail banking environments.
Known for combining data-driven decision making with people-first leadership to elevate sales performance, talent readiness, and client experience.
Overview
16
16
years of professional experience
Work History
Vice President, Consumer Bank Sales Process Manager
Flagstar Bank
01.2021 - Current
- Led the enterprise-wide rollout of a new retail sales process, driving consistent adoption across the branch network.
- Designed standardized sales workflows, tools, and training that strengthened execution, accountability, and client-focused selling behaviors.
- Partnered with executive and field leadership to align sales process strategy with growth objectives.
- Used performance data and field feedback to refine sales execution and support continuous improvement.
Vice President, Banker Success Manager
Flagstar Bank
01.2019 - 01.2021
- Served as a sales coach and strategic partner to branch leaders and frontline teams across the branch footprint.
- Delivered targeted coaching on relationship management, consultative selling, and client engagement strategies.
- Developed customized coaching plans that improved confidence, consistency, and sales outcomes.
- Influenced sales culture transformation through leader capability building.
Vice President, Senior Branch Leader
Flagstar Bank
01.2015 - 01.2019
- Directed branch performance with accountability for sales results, talent development, and client experience.
- Built high-performing teams through structured coaching, goal alignment, and leadership development.
- Consistently delivered strong sales and service outcomes while developing future leaders.
Vice President, General Manager
Huntington National Bank
01.2010 - 01.2015
- Managed Huntington’s largest branch in Michigan, overseeing $160M+ in assets.
- Grew deposit assets from $60M to over $110M, driven by disciplined sales coaching, relationship management, and team development.
- Led sales and service coaching for seven additional offices, influencing market-wide performance.
- Built a sustainable leadership pipeline through hands-on coaching and mentorship.
Education
Bachelor of Science - International Business
Aquinas College
05-2002
Skills
- Sales Process Design & Implementation
- Sales Coaching & Enablement Strategy
- Sales Leadership & Team Development
- Data Analysis & Performance Insights
- Salesforce & Microsoft Dynamics
- Microsoft Office Suite (Advanced)
- Project & Change Management
- Remote & Multi-Location Leadership
- Talent Development & Succession Planning
- Executive Communication & Public Speaking
Additional Information
Published Author – Fiction Novels, Experienced executive and frontline public speaker, Strengths in adaptability, influence, and relationship-based leadership
Timeline
Vice President, Consumer Bank Sales Process Manager
Flagstar Bank
01.2021 - Current
Vice President, Banker Success Manager
Flagstar Bank
01.2019 - 01.2021
Vice President, Senior Branch Leader
Flagstar Bank
01.2015 - 01.2019
Vice President, General Manager
Huntington National Bank
01.2010 - 01.2015
Bachelor of Science - International Business
Aquinas College
Core Expertise
- Sales Process Design & Implementation
- Sales Coaching & Enablement Strategy
- Sales Leadership & Team Development
- Data Analysis & Performance Insights
- Salesforce & Microsoft Dynamics
- Microsoft Office Suite (Advanced)
- Project & Change Management
- Remote & Multi-Location Leadership
- Talent Development & Succession Planning
- Executive Communication & Public Speaking
Key Impact And Achievements
- Stood up a virtual inbound and outbound phone-calling channel with growth in deposits over $35 Million
- Implemented successful sales processes and structures across five offices and markets, each delivering positive performance outcomes.
- Mentored and developed 22 colleagues into promotional opportunities.
- Recognized as a trusted leader for bridging strategy, execution, and coaching.
- Known for simplifying complex sales concepts into practical, repeatable behaviors.
Leadership And Professional Development
- Leadership Rochester, Graduate, 2017-01-01
- Leadership Macomb, Graduate, 2014-01-01
Linkedin About Section - Content
I help organizations turn sales strategy into execution—and execution into results. With 23 years in financial services, I specialize in sales process management, sales coaching, and sales leadership, partnering with leaders and frontline teams to build scalable sales frameworks that actually work in the real world. My career has focused on: Designing and rolling out enterprise-wide sales processes, Coaching leaders and sales professionals to elevate performance, Developing talent and building sustainable leadership pipelines, Driving measurable growth through disciplined execution and data-driven insights. Highlights include growing branch deposit assets from $60M to $110M+, implementing successful sales processes across multiple markets, and mentoring 22 colleagues into promotional roles. I’m known for blending structure with humanity—using clear process, strong coaching, and practical tools to help teams sell with confidence, consistency, and a genuine focus on client relationships. Interested in opportunities across: Sales Process Management | Sales Enablement | Sales Coaching | Sales Leadership. Let’s connect.