Amber Cotton

• Directed the successful launch of a new DeNovo financial center in Peachtree City, managing branch operations, staffing, sales execution, and community engagement.
• Generated more than $2 million in new deposits during the first month of branch opening.
• Acquired more than 190 new customer households through strategic business development, networking, and consultative financial conversations.
• Built strong partnerships with local businesses, healthcare providers, schools, nonprofits, and community organizations to expand market presence.
• Led daily coaching and performance development to drive sales, customer satisfaction, and employee engagement.
• Partnered with mortgage, investment, and commercial banking teams to provide comprehensive financial solutions.
• Maintained operational excellence while ensuring compliance with all regulatory, audit, security, and risk management requirements.
• Planned and executed community outreach events that increased brand awareness and strengthened customer relationships.

Key Achievements

• Successfully opened a DeNovo financial center from the ground up.
• Generated over $2 million in deposits during launch.
• Acquired 190+ new households during the branch’s initial growth phase.

• Achieved 200% loan growth within the first quarter by implementing targeted business development strategies, strengthening referral partnerships, and coaching the team to maximize lending opportunities.
• Directed all branch operations while consistently exceeding production, customer service, and profitability goals.
• Developed strategic networking initiatives that increased customer acquisition and referral business.
• Recruited, hired, coached, and developed high-performing employees.
• Managed lending decisions, branch compliance, collections, and portfolio performance.
• Built lasting customer relationships through personalized financial solutions and exceptional service.

• Led and developed a high-performing team of nine banking professionals, fostering a culture of accountability, collaboration, and exceptional customer service.
• Led the top-producing branch in the market for both loan production and deposit growth, consistently exceeding branch performance goals.
• Drove business development through community outreach, referral partnerships, and relationship-based sales strategies.
• Coached team members to identify customer needs and deliver comprehensive consumer and business banking solutions.
• Managed branch operations, compliance, audits, risk management, and employee performance while maintaining outstanding member satisfaction.
• Recruited, mentored, and developed talent, creating a strong pipeline for future leadership opportunities.

• Led branch service operations while coaching and developing a high-performing team focused on customer experience, operational excellence, and relationship-based sales.
• Reduced the branch loss rate from 30% to less than 10% within six months by strengthening operational controls, coaching team members, and improving accountability.
• Maintained a Satisfactory audit rating for four consecutive years through strong compliance leadership, risk management, and consistent execution of operational standards.
• Recruited, trained, and developed employees while fostering a culture of accountability, collaboration, and continuous improvement.
• Partnered with branch leadership to achieve sales, service, and operational performance goals.
• Built strong customer relationships through consultative financial conversations and personalized banking solutions.