Amber Friedlander
Seattle,WA
Summary
Strategic talent advisor with 10+ years of full-cycle recruiting expertise across SaaS and high-growth technology. Combines data-driven sourcing, AI-powered automation, and deep hiring manager partnership to align recruitment with business goals - consistently reducing time-to-hire by 30%, maintaining a 95% offer acceptance rate, and delivering diverse, high-quality talent pipelines at speed.
Overview
13
13
years of professional experience
Work History
Talent Acquisition Operations Partner
ProService Hawaii (Remote, Contract Role)
Honolulu, USA
04.2025 - 09.2025
- Improved recruitment strategy efficiency by 20% for hard-to-fill roles by leading full cycle recruitment initiatives
- Streamlined interview processes and partnered with Hiring Managers, reducing average hiring cycle from 45 to 30 days
- Utilized AI automation to streamline recruiting workflows, enhancing candidate outreach, screening, and pipeline tracking
- Led recruitment for cybersecurity and Salesforce teams, aligning talent needs with business objectives
- Conducted 30+ phone screens weekly, delivering high-quality candidate shortlists for hiring managers
- Primary sourcer for the Salesforce CRM team hires, leveraging deep familiarity with Salesforce workflows and the SaaS talent market
Senior Recruiter
Zillow
Seattle, USA
05.2023 - 04.2025
- Owned full-cycle recruitment for 50+ go-to-market roles annually at a SaaS-driven real estate technology company, consistently closing at a 95% offer acceptance rate.
- Sourced candidates for hard-to-fill roles, including creative director and sales director, enhancing talent pool quality.
- Developed robust talent pipelines through proactive sourcing strategies, reducing time-to-hire by 30%.
- Created data-driven talent marketing campaigns to boost qualified applicant diversity by 15%.
- Managed complex multi-stakeholder negotiations with HR, compensation, and legal to build competitive offers.
- Influenced hiring managers to make timely decisions on high-velocity sales roles by presenting market data insights.
- Collaborated with hiring managers to refine job descriptions and enhance candidate experience scores.
- Trained new recruitment team members to improve overall team proficiency.
- Utilized Gem AI for sourcing and engaging passive sales candidates and Eightfold for executing automated email marketing campaigns optimizing pipeline quality and candidate response rate
Senior Talent Marketing Specialist
Zillow
Seattle, USA
10.2021 - 05.2023
- Designed and executed multichannel talent branding campaigns across social media, email, and video content, generating 1,000+ qualified leads quarterly
- Created recruitment assets including infographics, webinars, and videos to enhance candidate pipeline by 60% through SEO distribution and events
- Led 15+ event activations annually at universities and hackathons to attract top talent, resulting in a 40% increase in the recruiting pipeline
- Produced Project Pivot video campaign engaging 200+ employees to foster cross-team collaboration during pandemic slowdown
Recruiter
Zillow
Seattle, USA
01.2017 - 10.2021
- Led recruiting initiatives for go-to-market sales and leadership roles at a fast-scaling SaaS platform, placing 250+ candidates annually across Home Loans, Rentals, and Offers
- Routinely delivered 50+ hires per month during peak periods with 80-120 daily outreaches, managing 40-50 requisitions monthly
- Increased application volume by 30% through targeted employer branding via social media outreach and virtual career fairs
- Created training program for 50+ hiring managers to standardize interview quality and consistency
- Analyzed recruitment metrics using Google Analytics and Excel to identify funnel bottlenecks and enhance performance
- Partnered with HR for multi-market rollout of new SaaS products
- Served as primary trainer for Workday recruiting and ATS projects
Recruiting Specialist
Zillow
Seattle, USA
07.2014 - 01.2017
- Conducted 50+ phone screens weekly, enhancing hiring for Premier Agent Sales organization
- Led recruitment efforts for Zillow's first cohort of sales and marketing interns
- Sourced specialized candidates for data analytics and finance roles, building talent pool of 300+ prospects through Boolean searches and networking events
- Led full-cycle recruitment for high-volume entry-level roles, streamlining candidate selection process
- Maintained accurate candidate records in Jobvite ATS, ensuring compliance with hiring regulations
- Conducted social media and background checks for 100+ new hires
Recruiting Coordinator
Zillow
Seattle, USA
07.2012 - 06.2014
- Led recruiting coordinator team, managing logistics for 10+ daily onsite interviews to support high-volume partnerships
- Coordinated interviews, background checks, and offer letters for over 200 annual hires, ensuring a streamlined hiring process
- Increased candidate sourcing success by 20% by leveraging LinkedIn and social media tools
- Trained new recruiting coordinators in Zillow's rapidly growing talent acquisition, enhancing team's effectiveness
Education
Bachelor of Arts - Mass Communications and Journalism
Seattle University
Seattle, WASkills
- Full Cycle Recruitment
- Talent Pipeline Development
- SaaS & High-Growth Go-To-Market Recruiting
- Sourcing (Boolean, X-Ray, Social)
- Offer Negotiation & Comp Plan Design
- Hiring Manager Influence & Coaching
- AI for Sourcing & Recruiting
- Talent Marketing
- Social Media Recruiting
- Onboarding & Training
- Data Analytics
- CRM/ATS: Workday, Jobvite, Gem AI, Eightfold, Yello, Salesforce, Greenhouse, Clear Company, BrightHire, Zoom AI
- Tableau
- Candidate Relationship Management
- Content Creation
Accomplishments
- Zillow's Zuperstar
- Best Employees of 2019
- Recruiting Efforts for Zillow Offers
Training
- Generative AI: Advance Your Human Resources Career
- Tableau Training
- Canva Design Digital Course Collateral
- Gem AI Sourcing and Recruiting
Timeline
Talent Acquisition Operations Partner
ProService Hawaii (Remote, Contract Role)
04.2025 - 09.2025
Senior Recruiter
Zillow
05.2023 - 04.2025
Senior Talent Marketing Specialist
Zillow
10.2021 - 05.2023
Recruiter
Zillow
01.2017 - 10.2021
Recruiting Specialist
Zillow
07.2014 - 01.2017
Recruiting Coordinator
Zillow
07.2012 - 06.2014
Bachelor of Arts - Mass Communications and Journalism
Seattle University