Amber Mangroo
Hoboken,NJ
Summary
Internet-savvy marketing professional with in-depth knowledge and understanding of all social media platforms, with proven commitment to producing results. Increases brand perception through building and maintaining best-in-class influencer, media, and press marketing strategies.
Dedicated to working collaboratively and creatively with others to create the utmost influence in the field. Passionate about the impact that public relations has on the world, and is willing to work hard in order to accomplish great things.
Overview
3
3
years of professional experience
Work History
Social Media & Influencer Marketing Associate
La Brigade De Buyer
06.2023 - Current
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed respective social media platforms of all three sister brands, ensuring a consistent and effective message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Served as primary liaison between company management and external partners in joint ventures or copromotions.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Actively participated in trade shows and conferences, representing the brand professionally.
Social Media & PR Supervisor
Custom Broadway & Broadway Custom
07.2022 - 11.2022
- Directed all social media presences across both sister companies.
- Wrote and edited press releases and newsletters.
- Managed a social media team to increase efficiency.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Doubled social media engagement in under 3 months.
Social Media and Outreach Intern
Custom Broadway & Broadway Custom
04.2022 - 07.2022
- Collaborated with Broadway actors, directors, and performers to increase company awareness.
- Organized and expanded the company's image throughout the industry.
- Researched and consolidated news reports in order to produce the most up to date posts.
- Moderated social media accounts for constructive, brand-appropriate communications.
Education
Master of Science - Global Strategic Communication - Managerial
Florida International University
Miami, FL08.2023
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Florida International University
Miami, FL04.2022
Skills
- Promotional Campaigns
- Content Creation
- Event Management
- Marketing Analytics
- Social Media
- Competitor Analysis
- Multimedia Editing
- Public relations
- Partnership Development
- Brand Awareness
- Trend Monitoring
- Influencer Marketing
Timeline
Social Media & Influencer Marketing Associate
La Brigade De Buyer
06.2023 - Current
Social Media & PR Supervisor
Custom Broadway & Broadway Custom
07.2022 - 11.2022
Social Media and Outreach Intern
Custom Broadway & Broadway Custom
04.2022 - 07.2022
Master of Science - Global Strategic Communication - Managerial
Florida International University
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Florida International University
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