Amber Winterstein

As the Administrator, I dedicate myself to ensuring the well-being of residents in my community. My approach is resident-centric, focusing on their safety, comfort, and personalized needs. Building positive relationships with residents and their families is a top priority, fostering trust and open communication.

I oversee resident assessments, learning individual needs and ensuring each care plan meets the unique needs of each individual. My commitment includes implementing safety protocols, creating a secure environment for everyone. When residents have concerns or complaints, I address them promptly, working to resolve issues efficiently. I manage compliance, budgeting, and community operations. This includes managing a team of para-professional staff members, ensuring smooth daily operations.

My passion for resident care and my ability to navigate complex administrative responsibilities make a significant impact in the community. I consistently strive for excellence, ensuring that each resident receives the highest standard of care and support.

As a dedicated sales and marketing professional, I successfully developed and executed comprehensive sales plans to achieve occupancy goals. My approach involved identifying and targeting potential residents through strategic outreach, networking, and community events. I take pride in conducting personalized tours for prospective residents and their families, ensuring they receive relevant information to guide their decision-making process.

In addition to direct interactions, I created and implemented effective marketing campaigns to raise awareness of our community. Collaborating with external agencies for advertising, digital marketing, and public relations, I ensured consistent branding across all communication channels. My commitment extended to cultivating strong relationships with local healthcare professionals, senior centers, and other industry partners.

Staying informed about industry trends, competitor offerings, and market dynamics is crucial. I adjusted strategies based on market insights and feedback, working closely with the Executive Director and Health Services Director. Above all, I fostered a positive and collaborative work environment, contributing to the overall success of the organization.

As an accomplished Sales & Marketing Director with a proven track record, I have successfully overseen the entire sales process for an established Assisted Living and Memory Care community. My strategic approach includes leveraging virtual selling via Zoom to engage with prospective residents and their families, especially during the pandemic. Key highlights of my role include:

• Comprehensive Sales Management: From initial inquiries to move-ins, I orchestrate every aspect of the sales journey, ensuring a seamless experience for potential residents.
• Database Management: I meticulously manage the sales database, ensuring timely follow-up with leads and conducting personalized home visits for potential residents.
• Market Analysis: By conducting thorough market analysis, I identify opportunities and strengths, allowing us to tailor our approach effectively.
• Strategic Marketing: I develop and implement quarterly marketing plans, including special events, to raise awareness and drive occupancy.
• Community Engagement: Proactively engaging with the local community through outreach and networking initiatives, I foster strong business partnerships.
• Impressive Results: Through focused efforts, I successfully increased occupancy from 65% to an impressive 95% within a year.

As a dynamic Sales & Marketing Director, I spearheaded strategic initiatives for an Assisted Living and Memory Care community under construction. My multifaceted role encompassed the following key responsibilities:

• Business Development: Established robust business relationships and forged strong referral partnerships.
  Leveraged research insights to execute local community sponsorships and vendor marketing opportunities, elevating our community’s brand presence.
• Personalized Tours: Personally conducted tours for prospective residents and their families at the Information Center.
  Provided valuable insights, fostering trust and informed decision-making for future leases.
• Engaging Events: Strategically planned and hosted captivating events: For prospective residents, creating a welcoming environment. For industry professionals and business partners, strengthening our network. For future residents, building anticipation for our Grand Opening.
• Lead Database Management: Ensured timely customer follow-up by meticulously managing the lead database. Coordinated special events leading up to the Grand Opening, maximizing engagement.
• Impressive Pre-Leasing Results: Successfully pre-leased 70% of the apartment inventory prior to the community opening.

As an accomplished Sales & Marketing Director, I have consistently achieved outstanding results in the senior living industry. My expertise encompasses the following key areas:

• Census Goals Achievement: Utilized a strategic approach, combining direct selling, community outreach, and external business development. Successfully connected with prospective residents and their families, gaining their trust and earning their business.
• Local Community Representation: Acted as an ambassador for Aegis Living, actively engaging with the local community through outreach opportunities and networking events.
  Strengthened our brand and fostered valuable referral relationships.
• Strategic Planning: Drafted and implemented annual sales and marketing plans.Conducted competitive analyses to identify opportunities and effectively positioned our community.
• Database Management: Maintained the customer database, ensuring organized and efficient operations. Timely follow-up and personalized interactions contributed to my success.
• Budget Management: Demonstrated financial acumen by successfully managing the marketing department budget.
  Balanced creativity with fiscal responsibility.
• Community Events: Hosted engaging events for prospective residents, families, and the general public. Created a warm and welcoming environment, leaving a lasting impression.
• Collaboration: Collaborated with department managers to enhance resident and family satisfaction.
• Awards and Recognition: Honored as the Turnaround Community of the Year 2016 and Community of the Year 2017.

As a skilled Business Office Manager, I have successfully managed various administrative functions to ensure smooth operations within senior living communities. My responsibilities have included:

• Accounts Payable and Receivable: Efficiently handling financial transactions, monthly billing, and long-term care insurance claims.
• Payroll and Employee Benefits: Processing employee payroll, benefit enrollments, new hire paperwork, and workers’ compensation claims.
• Record Keeping: Maintaining accurate resident and employee records in compliance with California state licensing regulations.
• Front-of-House Operations: Supervising Concierge staff, overseeing training, scheduling, and special projects.
• Event Planning: Organizing and hosting special events for residents, families, and employees, including annual holiday events.
• Customer Service: Addressing inquiries, conducting community tours for potential residents, and assisting with the move-in process.
• Training and Leadership: Providing training to new Business Office Managers across various locations in California at the request of senior management.