Ambré Adams
Tuscaloosa,AL
Summary
Strategic marketing communications professional with extensive expertise in brand development, multimedia strategy, and storytelling. Proven track record in creating engaging campaigns that increase brand visibility and drive audience engagement across platforms.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Communications Specialist
City of Tuscaloosa
Tuscaloosa, AL
01.2025 - Current
- Marketing Leadership: Leads marketing campaigns for the City's Arts & Entertainment district and special events, including Druid City Arts Festival, Live at the Plaza, and Tuscaloosa Mayor's Cup, and concerts at the Mercedes-Benz Amphitheater.
- Citywide Campaigns: Develops and manages cross-platform marketing efforts for departmental initiatives, like police and fire rescue recruitment, using targeted messaging and audience-specific strategies.
- Team Collaboration and Leadership: Partner with cross-departmental teams, city leadership, and external vendors to align messaging, coordinate events, and ensure seamless execution of marketing and PR initiatives.
- Media Strategy & Public Relations: Writes and distributes press releases, talking points, and media advisories; manages media relations, and serves as a liaison between local press and City departments for both proactive and crisis communication.
- Content Development: Creates copy and visual content for websites, newsletters, social media, and digital campaigns, tailoring messaging for diverse audiences.
- Advertising Management: Oversees ad buys across digital, OTT, television, radio, print, and paid social to support event promotion and community engagement.
- Social Media Strategy: Manages MBA social media content calendar and publishes across Facebook, Instagram, and X; heads the creative direction for posts and campaigns.
- Performance & Web Oversight: Monitors analytics to evaluate campaign effectiveness; collaborates with the web team to lead departmental website updates, and full-scale redesigns.
Communications Specialist II (Promotion)
The University of Alabama
Tuscaloosa, AL
12.2023 - 01.2025
- Marketing Strategy & Campaigns: Developed and executed annual marketing communication plans that expanded brand visibility and exceeded admissions goals.
- Digital Content Creation: Planned, designed, and distributed visual and written content across platforms—including email campaigns, newsletters, and social media (Instagram, Facebook, LinkedIn, TikTok, and Twitter).
- Recruitment & Engagement: Created multimedia campaigns to engage current and prospective students, alumni, donors, and the broader community.
- Public Relations Leadership: Managed public relations efforts for the School of Social Work, and chaired the Public Relations and Events Committee, coordinating media outreach, shaping the school’s public voice, and planning strategic communications around major events and announcements.
- Team Leadership: Supervised and mentored the School’s Communications Assistant, providing direction, editing support, and project oversight to ensure consistent and high-quality content across all platforms.
- Website Management: Maintained and updated the school’s WordPress website, adding pages and managing content to ensure accuracy and accessibility.
- Visual Branding & Design: Designed digital and print promotional materials to support branding, recruitment, and event efforts.
- Multimedia Production: Directed, shot, and edited photography and video content for recruitment and storytelling campaigns.
- Internal Communications: Launched and managed 'The Social Times,' a biweekly student newsletter to keep the school community informed and engaged.
- Writing & Editorial: Wrote feature stories and news articles on faculty, student success, and school events.
- Fundraising & Representation: Served as the lead ambassador in the 2023 Bama Blitz fundraising campaign, securing the second-highest number of gifts across the university.
Brand Content Creator & Lead Photographer
FarAsMars Media
Tuscaloosa, AL
01.2016 - 12.2024
- Creative Direction: Directed photography and videography shoots, developing vision, style, and messaging for clients ranging from individuals to small businesses.
- Content Production & Editing: Captured and edited high-quality visual content; completed post-production, including retouching, color correction, and video editing, to deliver polished final assets.
- Graphic & Visual Design: Designed branded graphics that translated complex ideas into compelling visuals, strengthening brand recognition and engagement.
- Marketing & Collateral Design: Produced marketing materials such as websites, brochures, flyers, newsletters, and direct mail to support clients' campaign goals.
- Project Management: Coordinated and completed multiple creative projects simultaneously, delivering on time, on brand, and within scope.
- Social Media Management: Managed daily operations of assigned social media accounts, monitored analytics, and adapted content strategies to drive improved campaign performance.
Communications Specialist I
University of Alabama
Tuscaloosa, AL
10.2022 - 12.2023
- Content Development: Created and distributed digital and print content for newsletters, social media, and school announcements, aligning messaging with internal goals and university brand standards.
- Visual Design & Creative Support: Designed flyers, brochures, and social graphics to support departmental initiatives, student recruitment, and academic programming.
- Multimedia Coordination: Directed and completed photo and video shoots; edited content to support storytelling, recruitment, and donor outreach.
- Social Media Management: Managed the school's social platforms, drafted content calendars, and created visuals and content to build audience engagement.
- Writing and Messaging: Wrote press releases, scripts, and feature articles for both internal and external audiences.
- Event communications: Promoted events through targeted campaigns across digital channels and university-wide communications platforms.
- Collaboration and Support: Worked closely with faculty and staff to support communication needs, ensuring cohesive messaging across units.
- Public Relations & Committee Leadership: Chaired the school’s Public Relations and Events Committee, managing strategic messaging, campus engagement, and promotional efforts for key school events.
- Website Management: Maintained and updated the school’s WordPress website, adding pages and managing content to ensure accuracy and accessibility.
AT&T Sales Lead
Prime Communications
Mobile, AL
03.2016 - 05.2017
- Community Outreach & Brand Engagement: Led local outreach and brand awareness initiatives by organizing events in collaboration with community leaders, small businesses, and city officials to enhance visibility and drive customer engagement.
- Strategic Growth: Identified emerging market trends and implemented strategies to grow the customer base, boost retention, and improve store performance.
- Team Leadership and Development: Supervised team operations, and motivated staff by launching sales incentive contests that improved morale and exceeded sales targets.
- Cross-Departmental Collaboration: Worked closely with internal teams across marketing, product, and customer service to ensure seamless operations and a consistent customer experience.
- Performance Management: Directed day-to-day floor operations, coached team members on sales techniques, and upheld high standards for productivity and customer satisfaction.
Education
Bachelor of Science - Integrated Marketing Communications
University of West Alabama
Livingston, ALUniversity of South Alabama
Mobile, ALSkills
Technical Skills
- Adobe Creative Suite
- Wordpress website management
- Google Analytics
- Google Ads
Marketing & Communications
- Social media management and strategy (paid and organic)
- Email communications
- Marketing & Client acquisition
- Public Relations
- Copy
Creative & Multimedia
- Graphic Design
- Photography & Videography (7 years)
- Creative strategy
- Story telling
Professional Affiliations and Memberships
- Co-VP of Club Achievement - American Advertising Federation (AAF) 2025 - Current
- American Advertising Federation (AAF) Feb 2023 - Current
- Public Relations and Communications Association (PRCA) Jan 2025 - Current
Accomplishments
- Promoted from Communications Specialist to Communications Specialist II - University of Alabama
Certification
- Google Ads Certified
Timeline
Communications Specialist
City of Tuscaloosa
01.2025 - Current
Communications Specialist II (Promotion)
The University of Alabama
12.2023 - 01.2025
Communications Specialist I
University of Alabama
10.2022 - 12.2023
AT&T Sales Lead
Prime Communications
03.2016 - 05.2017
Brand Content Creator & Lead Photographer
FarAsMars Media
01.2016 - 12.2024
Bachelor of Science - Integrated Marketing Communications
University of West Alabama
University of South Alabama