Tara Masthay
Detroit Mercy School of Dentistry
Detroit,MI
8
years of professional experience
Dynamic digital marketing and communications professional with a proven track record of leading innovative strategies that enhance audience engagement, brand visibility, and campaign performance across diverse platforms. Expertise in managing website content while executing multi-channel campaigns aligned with institutional marketing objectives. Skilled in developing influencer and student ambassador programs that drive scalable content distribution and organic reach growth, along with a strong ability to analyze performance metrics for continuous optimization.
Work History
Communications Specialist
2 Years 3 Months- Managed social media channels, fostering community interaction and promoting events effectively.
- Collaborated with faculty to produce promotional materials that aligned with institutional branding standards.
- Execute multi-channel digital campaigns supporting admissions and institutional marketing objectives.
- Develop and manage influencer and student ambassador programs, creating scalable content distribution and organic reach growth.
- Analyze performance metrics across social media and web platforms to optimize content strategy and improve engagement outcomes.
- Design and produce digital and print marketing assets supporting campaigns, promotions, and advertising initiatives.
Graphic Designer
3 Years 7 Months- Collaborated with marketing team to create innovative visual content aligned with campaign objectives.
- Utilized Adobe Creative Suite to produce high-quality designs, ensuring consistency across all platforms.
- Streamlined design workflow by implementing project management tools, improving efficiency of deliverables.
- Conducted client presentations to showcase design concepts and gather feedback for iterative improvements.
- Developed creative design for print materials, brochures, banners, and signs.
- Designed visually appealing graphics for diverse clients, enhancing brand identity and engagement.
Lab Technician
1 Year 7 Months- Oversaw facilities used by students
- Experience with laser and ink-jet printing systems
Design Intern
4 Months- Designed materials for clients through independent and collaborative projects
Education
BFA - Graphic Design
Skills
Proficient in Adobe Creative Suite
Target market analysis
Visual communication design
Technical illustration
Marketing
Social media management
exhibitions
- Elevating Black Design Voices Panel Participant, Summer 2020
- Stander Symposium Presenter, Spring 2020
- University of Dayton Brother Joseph W. Stander Symposium, Spring 2020
- SPHR Conference Installation, Fall 2019
- Developed design installation for biennial University of Dayton Human Rights Conference, Fall 2019
- Lorem Ipsum Senior Show Participant
Interests
AIGA Member
Skateboarding
90s Hip-Hop
The National
Podcasts
Timeline
Communications Specialist
Detroit Mercy School of Dentistry
04.2024 - CurrentRead More
Graphic Designer
Freelance
05.2020 - 12.2023Read More
Design Intern
Ligature Studio
01.2019 - 05.2019Read More
Lab Technician
Dept. of Art & Design
08.2018 - 03.2020Read More
University of Dayton
BFA from Graphic Design
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