Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Amedeo(John) Corona

Management
Corpus Christi,TX

Summary

General Manager/Finance Director/ General Sales Manager/ Pre-Owned Director/ Multi-Line, High Line/ High Volume Automotive Dealership, Sales, Service and Parts.

*Process driven results thru Observation, Identification, communication, and solution implementation. Customer-oriented General Manager with 30 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments.


* Specializes in making under-performing stores award winning


*Attains superior CSI with leadership and process improvement.


Veteran in Automotive Retail with top-level skills in all facets of the dealership. Likeable personality and customer-focused background coupled with expertise in personnel accountability. Ready to tackle new challenges and build success with exciting organization.

Overview

2026
2026
years of professional experience
38
38
years of post-secondary education

Work History

General Manager

Mercedes-Benz of Abilene
03.2025 - Current
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed budget implementations, employee evaluations, and contract details.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Formulated policies and procedures to streamline operations.
  • Developed and implemented strategies to increase sales and profitability.
  • Brand New Point

General Sales Manager

AutoNation Toyota of Corpus Christi
11.2023 - 03.2025
  • Manage New and Pre-owned departments
  • Pricing of Inventory
  • Sales and Lease Training
  • Desk Deals
  • Primary Closer
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Developed and implemented comprehensive salesperson training program.
  • Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
  • Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
  • Upheld company policies and implemented standards fairly.

General Manager

Hicks Family Subaru
7 2022 - 10.2023
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Assisted in recruiting, hiring and training of team members.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Highest gross profit in the organization on a Per Retail bases.
  • Currently No.3 in the country in Customer Satisfaction.
  • Managed to move the store from a 65% to 95% on Subaru Love Promise program(Measures dealership metrics) increasing end of year bonus from 2% to 8% return.
  • Moved F&I per car average $400 per vehicle.
  • Managed New car Inventory

Finance and Insurance Director

Lawrence Hall Chevrolet Cadillac Buick GMC
12.2018 - 07.2021
  • Processing finance transactions including lender approval and ensuring 100% compliance with all state and federal laws and regulations
  • Setting and achieving targeted sales goals
  • Oversee dealership customer loan origination and approval process
  • Secure and finalize transactions in legal and ethical manner while maintain high level of productivity
  • Accurately prepare all federal, state, and dealer paperwork related to transaction and submits to dealership's Accounting Department in timely manner
  • Setting and achieving targeted sales goals
  • Identified improvement changes regarding key processes for internal controls and accounting procedures.
  • Executed core financial processes, including vendor setup to expedite contracts in transit.
  • Implemented E-contracting
  • Installed Maxim-Trac menu presentation
  • Increased profit over 28%
  • Trained and evaluated Finance staff to support department growth and achieve goals.

General Manager

Lithia Honda Of Abilene
04.2018 - 11.2019

Asked to return to Honda of Abilene by Lithia corporate after the store took a major downturn in Customer satisfaction, Social media reputation and more importantly profitability

  • Reimplemented and update processes in all departments
  • Created culture of accountability
  • Hired and trained new management staff
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Motivated team members to meet and exceed sales targets.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.
  • Complete overhaul of New and Pre-Owned inventories
  • Terminated excessive vendor contracts
  • Upheld all company policies and implemented standards in fair manner.
  • Managed budget implementations, employee reviews, training, schedules and contract negotiations.
  • Designed modern employee recognition program which boosted productivity and improved morale.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.

General Sales Manager

Autohaus Of Peoria
07.2017 - 03.2018

Signed nine month contract to turn around a seriously under performing store, and create new sales culture.

  • Restructured entire Sales, Finance, Delivery and follow up Process
  • Primary Pre-owned acquisition and Wholesale of Inventory
  • Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability. Very important for High Line store.
  • Primary closer
  • Restructured Management team
  • Coached and trained sales techniques, word tracks and closes.
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Assisted in creation of digital strategy. away from traditional media outlets.
  • Monitored social media and online sources for industry trends.
  • Developed team communication, established core processes for effective sales results
  • Reestablished relationships with manufacturers to achieve common goals and objectives
  • Increased Customer Satisfaction in all manufacturers, some as much as 75% in 6 months.
  • Upheld all company policies and implemented standards in fair manner.
  • Was able to reach profitability after second month. Store had not made a profit 5 years prior

General Manager

Lithia Honda Of Abilene
06.2014 - 06.2017

Took over under-achieving Honda store for Lithia Automotive.

  • Steadily grew sales and sales effectiveness
  • Achieved 33% increase in sales department gross profit
  • Drove retention to 47% from low of 33%
  • Increased service gross over 25%
  • Raised CSI to 102% of Zone
  • Primary Closer
  • Primary Desk manager/Deal structure
  • Rehash loan structures with lenders
  • Pre-Owned acquisition/Auction online and in person/Wholesale
  • Merchandising New and Pre owned Inventory
  • Advertising strategies and budgets
  • Planned and led training sessions to promote sales team professional development and sales goal reinforcement.
  • Expense control
  • Planned client relationship cultivating events to promote growth, resulting in expansion of clientele base/retention.
  • Monitored budgeting, forecasting, expenditures and performance for all accounts.
  • Advertising
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency

Signature Consultant/Retail Training Manager

Gulf States Toyota Distributors
01.2012 - 06.2014

Amplified dealer participation in Toyota sales, service and customer satisfaction processes. Product introduction/ Sales and Lease training

  • Provided Value added Services-Specializing in retention
  • Trained sales and service staffs on processes for improved customer satisfaction, employee engagement, time management, productivity for a better return on investment
  • Educated through demonstration and roll playing
  • Initiated and organized large scale training events
  • Performed continuous evaluations of content and plans in order to enhance delivery and improve effectiveness.
  • Gathered and organized supplementary material to support structured lessons.
  • Ensured long-term staff excellence by implementing updated and continuous training initiatives such as online modules, interactive programs.
  • Obtained a 98% salesperson educational attainment level
  • Increased leasing percentage by over 10%

Education

Bachelor of Science - Business Management/Finance

Southeastern University
Washington, DC
08.1984 - 05.2022

Skills

Sales Leadership

Process Optimization

Finance and Insurance

Comprehensive Pre-Owned Knowledge

Expense control

Training & Development

Customer Service

Retention

Profitability

Advertising and marketing

Accomplishments

  • NADA Sales Management Professional Series certificate
  • Honda Presidential Award Successive Years
  • Honda Financial Council of Excellence Award Successive Years
  • Progressive Basics Training - Comprehensive Pre-Owned Program
  • Pat Ryan and Associates - Finance Training
  • Consistently ranked high in Customer Satisfaction
  • Proficient in ADP, Reynold and Reynolds, Route-One, Dealertrack, Vauto, Provision, Eleads, Manheim, Excel, Word

Timeline

General Manager

Mercedes-Benz of Abilene
03.2025 - Current

General Sales Manager

AutoNation Toyota of Corpus Christi
11.2023 - 03.2025

Finance and Insurance Director

Lawrence Hall Chevrolet Cadillac Buick GMC
12.2018 - 07.2021

General Manager

Lithia Honda Of Abilene
04.2018 - 11.2019

General Sales Manager

Autohaus Of Peoria
07.2017 - 03.2018

General Manager

Lithia Honda Of Abilene
06.2014 - 06.2017

Signature Consultant/Retail Training Manager

Gulf States Toyota Distributors
01.2012 - 06.2014

Bachelor of Science - Business Management/Finance

Southeastern University
08.1984 - 05.2022

General Manager

Hicks Family Subaru
7 2022 - 10.2023
Amedeo(John) CoronaManagement
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