Amelia Horshok
Brooklyn,NY
Summary
Accomplished retail and management professional with extensive experience in operations management, customer relations, and team leadership. Skilled in visual merchandising, event planning, and driving business growth. Passionate about cultivating high-performing teams and enhancing customer experiences.
Overview
16
16
years of professional experience
Work History
Store Manager (SoHo) / Assistant Store Manager
Parachute Home
03.2023 - Current
- Promoted to Store Manager (SoHo) in January 2025, leading daily operations, team development, and customer engagement
- Foster a culture of accountability, collaboration, and innovation, setting a positive example for all employees
- Build strong customer relationships, enhancing community engagement and brand loyalty
- Support recruitment, hiring, and training of new employees
- Oversee store layout and merchandising, ensuring optimal product presentation for seasonal collections and special events
- Achieve and exceed KPIs, maximizing Net Promoter Score (NPS) and sales performance
- Assist the inventory team in streamlining processes and improving controls
- Organized and executed a Mother's Day pop-up event, increasing brand awareness and community outreach
Experiential Retail Manager
Catbird NYC
04.2022 - 03.2023
- Led staff meetings to communicate key initiatives, address challenges, and foster collaboration
- Provided technical troubleshooting and operational support, ensuring smooth retail operations
- Assisted in new hire orientation and training, promoting employee engagement and development
- Managed a month-long pop-up store in Los Angeles, overseeing all aspects of build-out, pricing, merchandising, and staffing
Store Manager
Brooklyn Vintage Company
04.2021 - 03.2022
- Led store operations, including customer service, sales strategies, and employee training
- Conducted staff meetings and training sessions to improve team performance
- Assisted customers with product selection and styling advice to drive sales
FT Spa Director
Nancy Taylor Day Spa & Aveda Salon
04.2020 - 03.2021
- Managed daily spa operations, including HR functions such as hiring, training, and scheduling
- Oversaw payroll, inventory, and financial reporting
- Coordinated appointments and events, ensuring exceptional customer service
FT Design Advisor
One Kings Lane
02.2019 - 03.2020
- Assisted in the opening of the flagship store, integrating interior design expertise into customer purchasing decisions
- Stayed up to date with industry trends and visual merchandising strategies
FT Skincare Specialist
Credo Beauty
07.2017 - 01.2019
- Part of the opening team for the NYC store, specializing in natural skincare and makeup consultation
- Continued education on organic and clean beauty trends to better assist clients
East Coast Educator
OSEA Malibu
10.2015 - 07.2017
- Traveled across the East Coast and Texas for staff training on OSEA's product line
- Conducted in-store events and product demonstrations to enhance brand awareness
Assistant Store Manager
Altar'd State
01.2015 - 08.2015
- Oversaw store operations, hiring, and training
- Supported a new store opening in Pittsburgh, PA, leading recruitment and merchandising
- Analyzed sales reports to guide business strategies and improve store performance
Store Manager
Everyday Indulgence
08.2009 - 07.2013
- Managed vendor relationships, inventory purchasing, and employee training
- Attended market events in NYC and Atlanta to curate product selections
- Organized trunk shows and promotional events, increasing sales and brand visibility
Education
Bachelor of Arts - Interdisciplinary Studies, Visual Merchandising
University of Alabama
Tuscaloosa, AL10.2012
Skills
- Strategic Planning & Execution
- Customer Service & Relationship Management
- Event Planning & Management
- Visual & Retail Merchandising
- Team Leadership & Training
- Inventory Management
- Microsoft Office Suite (Word, Excel, PowerPoint)
Additional Information
Freelance Floral Designer, Passionate about continuous learning in retail management, customer engagement strategies, and leadership development
Timeline
Store Manager (SoHo) / Assistant Store Manager
Parachute Home
03.2023 - Current
Experiential Retail Manager
Catbird NYC
04.2022 - 03.2023
Store Manager
Brooklyn Vintage Company
04.2021 - 03.2022
FT Spa Director
Nancy Taylor Day Spa & Aveda Salon
04.2020 - 03.2021
FT Design Advisor
One Kings Lane
02.2019 - 03.2020
FT Skincare Specialist
Credo Beauty
07.2017 - 01.2019
East Coast Educator
OSEA Malibu
10.2015 - 07.2017
Assistant Store Manager
Altar'd State
01.2015 - 08.2015
Store Manager
Everyday Indulgence
08.2009 - 07.2013
Bachelor of Arts - Interdisciplinary Studies, Visual Merchandising
University of Alabama
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