Hi, I’m
Alicia Mercedes
Summary
Experienced public relations professional with a proven track record in developing and executing highly successful PR campaigns. Adept at fostering positive relationships with media outlets, stakeholders, and clients, ensuring effective communication and collaboration. Demonstrates strategic thinking and a commitment to remaining responsive and proactive in handling crisis situations.
Overview
6
years of professional experience
Work History
National Association for the Advancement of Colored People (NAACP)
National Press Secretary
05.2023 - Current
Job overview
- Serve as an on-the-record spokesperson, speechwriter, and strategist for the nation's leading civil rights organization.
- Developed comprehensive media outreach plan to increase visibility of NAACP and its 47 branches across the country.
- Cultivated strong relationships with key media contacts, resulting in a 130% increase in overall media placements
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
BerlinRosen
Account Executive
04.2021 - 05.2023
Job overview
- Served as a media liaison on behalf of the nation's largest, most high-profile organizations in business and advocacy
- Developed media relations strategies around key abortion-related issues pre- and post-Dobbs for organizations such as National Abortion Federation, Abortion Care Network, Black in Repro & more.
- Provided in-depth media trainings to executives and organizational staff bodies of 100+ individuals.
- Forged strong media relationships with top-tier and trade outlets to further public relations goals.
New York City Council
Communications Director
01.2019 - 01.2021
Job overview
- Developed and oversaw daily email, social, and press communications to more than 150K constituents.
- Executed rapid response strategy for COVID-19 pandemic, George Floyd protest breakout
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed and implemented short- and long-term communications strategies.
- Wrote content for press releases, website and social media campaigns.
- Managed media relations and campaigns to address public communications in crisis situations.
Education
CUNY Bernard M. Baruch CollegeNew York, NY
B.A. from Political Science & Law and Policy
University Overview
Honors: Magna Cum Laude
Skills
- Public Speaking
- Team building
- Speechwriting
- Interview preparation
- Crisis Management
- Reputation Management
- Exceptional communication
- Government relations
Accomplishments
- Achieved 130% increase in year-to-date media coverage by introducing MuckRack for media outreach and analytical reporting.
- Secured media placement on the cover of the New York Times
- Outpaced competitor coverage by more than 200% despite significant budget restrictions
- Moved the needle on organizational positions surrounding global policy
Awards
- Excellence in Political Science - CUNY Baruch College
- Student Activities Award - CUNY Baruch College
Timeline
National Press Secretary
National Association for the Advancement of Colored People (NAACP)
05.2023 - Current
Account Executive
BerlinRosen
04.2021 - 05.2023
Communications Director
New York City Council
01.2019 - 01.2021
CUNY Bernard M. Baruch College
B.A. from Political Science & Law and Policy
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