Ami Szacilowska
Grosse Pointe Woods,MI
Summary
An accomplished digital marketing and advertising professional with extensive experience in digital strategy, brand safety, and gaming advertising. With a strong background in media operations and performance marketing, have successfully managed complex marketing campaigns and optimized digital performance across diverse regions, including North America, EMEA, and APAC. Being fluent in two languages allows her to bring a global perspective to her work, enhancing communication and collaboration.
Overview
12
12
years of professional experience
Work History
Director, Media Operations - Team Ford
Mindshare
05.2022 - Current
- Global Brand Safety Consolidation for Ford: Spearheaded a two-plus year initiative to consolidate brand safety and suitability technology for Ford, achieving enhanced universal coverage across multiple platforms. This effort resulted in significant cost savings and established a robust framework for protecting the brand.
- Improved Client Deliverables: Led daily and monthly client deliverables, implementing proactive measures to safeguard Ford's brand during unpredictable events. Consistently delivered high-quality insights, including numerous POVs, and executed successful alpha/beta tests.
- Collaboration and Training: Collaborated effectively with GroupM, ensuring internal teams were well-trained in pulling, analyzing, and reporting data. This initiative drove the enhancement of key metrics such as viewability, invalid traffic (IVT), and brand suitability, achieving measurable improvements quarter over quarter.
- Successful Social Media Transition: Played an integral role in the smooth transition of social media operations. Successfully launched campaign within 2.5 weeks of acquiring the business, showcasing agility and teamwork.
- Brand Safety Workshop and Playbook Development: Orchestrated a brand safety workshop for multiple clients within Ford Motor Company, creating a comprehensive playbook that defines parameters and guidelines for brand safety, enhancing overall alignment across the organization.
- Process Innovation and Automation: Pioneered the development and automation of reporting processes, implementing standardized naming conventions and troubleshooting methodologies. These efforts drove efficiencies across teams and led to quicker resolution of issues, yielding substantial cumulative value.
- Programmatic Performance Analysis: Conducted an in-depth analysis of programmatic performance with a focus on content categories, sharing actionable insights with planning teams to optimize strategy and execution.
Associate Director, Platform Solutions - Team Ford
GTB
07.2018 - 05.2022
- Strategic Leadership:
Directed the creation and implementation of platform solutions customized for Team Ford, ensuring alignment with key business objectives and evolving market trends. - Technology Integration:
Managed the seamless integration of new technologies and platforms, enhancing operational efficiency and data accessibility for all teams. - Client Engagement:
Served as the primary liaison between Ford and internal teams, ensuring client needs were addressed with innovative solutions and timely support. - Data-Driven Decision Making:
Leveraged data analytics to inform decision-making, providing insights that guide strategy and optimize platform performance. - Training and Development:
Facilitated training sessions on new platform features and best practices, boosting team competency and overall performance. - Performance Monitoring:
Tracked and reported on key performance indicators (KPIs), analyzed outcomes, and offered strategic recommendations for improvement. - Continuous Improvement:
Identified opportunities for process enhancements and led initiatives aimed at increasing operational efficiency and effectiveness.
Associate, Director Performance Marketing MEA
Team Ford
04.2016 - 06.2018
- Optimized Programmatic Campaigns: Successfully led the optimization of programmatic advertising campaigns across the MENA region, resulting in a 30% increase in return on ad spend (ROAS) and enhanced audience targeting.
- Search Strategy Enhancement: Revamped search marketing strategies, implementing advanced keyword research and bidding tactics that boosted organic traffic by 25% and significantly improved conversion rates.
- Social Media Growth: Launched targeted social media campaigns that increased engagement rates by 40% across key platforms, driving higher brand awareness and customer acquisition.
- Cross-Channel Integration: Developed a cohesive cross-channel marketing strategy that seamlessly integrated programmatic, search, and social efforts, leading to a 20% uplift in overall campaign performance.
- Data-Driven Insights: Implemented robust analytics frameworks that provided real-time performance tracking and insights, enabling rapid adjustments to campaigns and ensuring alignment with business objectives.
- Team Leadership and Training: Mentored and trained junior team members in performance marketing best practices, fostering a culture of collaboration and continuous learning within the team.
- Innovative A/B Testing: Orchestrated extensive A/B testing for various campaign elements, leading to data-backed decisions that improved ad creative effectiveness and user experience.
Search & Analytics Account Manager
Omnicom Media Group
03.2015 - 04.2016
- Managing SEM and client portfolio within UKI market
- Building a solid relationship with the client and meeting client's marketing objectives
- PPC strategy and campaign creation
- Implementing optimisation techniques to PPC accounts (AdWords, DoubleClick, Bing) on a daily basis - Traffic/Budget Expense, ROI -Increase Conversions, ROI -Reduce CPA
- Daily accounts monitoring
- Finding opportunities to upsell agency services to existing clients in order to increase revenue
- Creating client reports on a weekly or monthly basis using a variety of platforms including Google AdWords, Google Analytics, DoubleClick (DCM, DS) and Marin Software
- Acting as consultant for technical tracking implementation (Floodlight, GTM, Google Analytics, Google AdWords)
- Troubleshooting and resolving issues related to online advertising tools and ad-serving platforms
- Creating SEO strategy and implementing optimisation
- Preparing pitches and presentations
- Designing and delivering trainings including platforms, optimisation techniques and troubleshooting.
Digital Advertising Analyst - DoubleClick Campaign Manager by Google
Google via Accenture
04.2014 - 03.2015
- Supporting the biggest Marketing Agencies and Direct Clients within the EMEA and APAC market
- Troubleshooting and resolving issues related to online advertising tools and ad-serving platforms
- Providing guidance and consultative technical support to Google's clients and Account Managers
- Providing product, troubleshooting & workflow guidance and training to new and existing hires
- Providing two-way communication and collaboration on monthly product release cycles and customer-centric product development
- Serving as a point of contact for projects led by our escalation management team to improve client experience and internal operational effectiveness
- Working on internal product initiatives like process automation, product improvement suggestion development.
LCS Account Strategist & Optimiser Google AdWords
Google
07.2013 - 04.2014
- Creating account strategies
- Account optimisation
- Keyword research and keywords developing
- Bid and budget management
- Localisation of existing campaigns
- Export advising
- Workflow management
- Quality checks
- Coaching new and existing hires
- Supporting Google's LCS clients within the EMEA and US market.
Google AdWords Specialist
Google
07.2012 - 07.2013
- Multiproduct Technical Support (AdWords,Places, Analytics, Youtube, Google +) to SMB advertisers through chat, e-mail and phone
Education
Postgrad Higher Diploma - Digital Media Production
Dublin Institute of Technology
01.2013
Bachelor's Degree - Hospitality and Hotel Industry Management
Wyższa Szkoła Turystyki i Hotelarstwa w Gdańsku
01.2006
Skills
- Digital Marketing
- Global Advertising and Marketing
- Brand Safety
- Gaming Advertising
- Operations Management
- Project Coordination
- Business Development
- Strategic Planning
Languages
English
Native or Bilingual
Polish
Native or Bilingual
Interests
Travel Enthusiast: An avid world traveler who draws inspiration from my global
journeys, continually expanding my horizons and cultural understanding
Athletic Lifestyle: A lifelong multisport athlete
Dog Mom: Proud mom to a Rottweiler named Demon
Gamer: A passionate gamer, integrating my love for gaming into my
professional insights, particularly in gaming advertising
Timeline
Director, Media Operations - Team Ford
Mindshare
05.2022 - Current
Associate Director, Platform Solutions - Team Ford
GTB
07.2018 - 05.2022
Associate, Director Performance Marketing MEA
Team Ford
04.2016 - 06.2018
Search & Analytics Account Manager
Omnicom Media Group
03.2015 - 04.2016
Digital Advertising Analyst - DoubleClick Campaign Manager by Google
Google via Accenture
04.2014 - 03.2015
LCS Account Strategist & Optimiser Google AdWords
Google
07.2013 - 04.2014
Google AdWords Specialist
Google
07.2012 - 07.2013
Postgrad Higher Diploma - Digital Media Production
Dublin Institute of Technology
Bachelor's Degree - Hospitality and Hotel Industry Management
Wyższa Szkoła Turystyki i Hotelarstwa w Gdańsku
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