Amin Simms
Summary
Strategic Vice President with expertise in financial management and team leadership. Drives productivity and profit growth through operational improvements. Cultivates strong relationships with stakeholders and clients, achieving impactful business results through innovative solutions and effective communication.
Overview
8
8
years of post-secondary education
18
18
years of professional experience
Work History
VP Registration and Credentials
SXSW
05.2017 - 05.2025
- Drove execution of all registrations and credentials-related activities for SXSW and its events for 270K+ attendees
- Cultivated relationships with key stakeholders, including customers, vendors, regulators, and community leaders, fostering collaboration and promoting long-term success.
- Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
- Achieved strong financial performance during challenging economic conditions of Covid-19 through execution of prudent risk management strategies across business operations.
- Collaborated with senior management and executive leaders to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability by 30% YOY while mitigating risks for the organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players resulting in revenue growth of 45%
- Managed diverse global teams of 200+ employees through effective recruitment focused on competency alignment and ongoing performance management.
Sr. Director Registration & Credentials
SXSW
04.2014 - 05.2017
- Enhanced attendee experiences through personalized communication strategies that addressed individual needs and preferences, resulting in increased engagement.
- Liaised with event vendors and partners, negotiating contracts and coordinating logistics to ensure seamless event execution and satisfaction.
- Maintained a high level of customer satisfaction by addressing attendee inquiries and concerns with professionalism, empathy, and efficiency.
- Resolved complex registration issues promptly, showcasing strong problem-solving skills and maintaining operational flow under pressure.
- Collaborated with marketing teams to create targeted promotional materials that increased event attendance rates by 20%.
- Created detailed reports on attendee demographics for use in post-event analysis and future planning efforts.
- Coordinated volunteer schedules to ensure adequate staffing levels during peak periods of event activity.
Director Registration and Credentials
SXSW
05.2007 - 04.2014
- Aligned registration and credentials activities with business needs to enhance operational effectiveness.
- Promoted and practiced awareness, implementation and enforcement of company policies and procedures to ensure orderly and safe conduct at all times.
- Collaborated with Tech on data integration for marketing campaigns and housing data systems to streamline departmental data access.
- Trained and worked with all department staff, interns and volunteers on FileMaker data creation and updated processes.
- Promoted and practice awareness, implementation and enforcement of company policies and procedures to ensure orderly and safe conduct at all times.
Education
MBA - Psychology
Capella University
Minneapolis, MN 06.2020 - 06.2024
Bachelor of Arts - Psychology
University of Mary Hardin-Baylor
Belton, TX 05.2010 - 07.2014
Skills
- Negotiation and Communication
- Financial Acumen
- Risk Management
- Strategic Planning
- Process Optimization
- Account Management
- Operations Management
- Data Centric
- SLACK
- Salesforce
- Goggle Suite
- Time Management
- Client Retention
- Conflict Management
- Project Management
Timeline
MBA - Psychology
Capella University
06.2020 - 06.2024
VP Registration and Credentials
SXSW
05.2017 - 05.2025
Sr. Director Registration & Credentials
SXSW
04.2014 - 05.2017
Bachelor of Arts - Psychology
University of Mary Hardin-Baylor
05.2010 - 07.2014
Director Registration and Credentials
SXSW
05.2007 - 04.2014