Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Certification
Work Availability
Quote
Timeline
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AMINAT GBAJABIAMILA

AMINAT GBAJABIAMILA

Human Rights Consultant / Transformational Lifestyle Coach
Atlanta,GA

Summary

Author. Human Rights. Corporate Marketing & Brand Management. Media PR & Communications. Market Research & Development. Customer Relationship Management. Equity Diversity & Inclusion. Corporate Social Responsibility. C-Level Partnerships. Events Hospitality & Logistics. Edutainment. Fundraising.

Skilled Transformational Life Coach with experience supporting clients in self awareness and evolution, goal-setting, skill-building and clarity vision sessions. Versed in communicating effectively, and leveraging active listening skills to assess client needs. Personable, direct, and affirmative, with focus on guiding clients toward self-reflection, self love, and personal development.

Overview

25
25

Years of professional experience

4
4

Certifications

2
2

College Degrees

Work History

LIFE COACH

FOUNDER, GINGER SOUL LIFESTYLE COMPANY, South Florida
08.2017 - Current
  • Launched an indigenous, small-medium enterprise consultancy offering transformational coaching and brand development with a focus on women and youth-led audiences
  • Author: The Daring Power of One:1’mPOSSIBLE
  • So Are You / GingerAid Coloring & Mindset Transformation Book
  • Develop and manage strategic marketing communications, brand purpose delivery, transformational programs curation and execution, leadership development and training, and healing rejuvenating retreats
  • Design and roll out curriculum and content for experiential applied teaching and speaking engagements for clients
  • Lead brand essence projects, workshops & events to drive targeted impact, including Transformational Mastermind
  • Series – a holistic value-based training program to produce real-time learning outcomes in mindset orientations
  • Create high-impact assessments, guides, and recommendations to facilitate the growth and evolution of clients
  • Spearheaded the John C
  • Maxwell Youth Maxx initiative at schools and community groups, and launched the global virtual Power Of One eWorkshop – a program empowering young adults to uncover and leverage their unique strengths
  • Conceive, execute, and host multiple integrated Beyond Envisioning events, achieved over 10 groups of 6-15 women
  • Topped 1K+ Instagram LIVE viewer goal in month-long ‘Thriving in Your Imperfect Perfect’ sessions at COVID onset
  • Launched Ginger Power 50/50 - a youth wellness empowerment and gender equity advocacy impact program

OWNER & MANAGING DIRECTOR

GINGER HOSPITALITY COMPANY LTD
07.2013 - 08.2018
  • Masterminded, launched, and led Ginger Tapas & Grill - a 100-capacity full-service AfroFusion Tapas restaurant
  • Conceived and launched the first authentic Tapas concept Afro-Mediterranean restaurant in cosmopolitan Lagos
  • Created brand persona, logos, guidelines, marketing collateral, and managed PR and partnerships for the restaurant
  • Directed hiring and training of 20+ staff and defined and executed quality assurance standards and metrics
  • Achieved three profitable years with an annual turnover of N30,000,000 (USD 200K)
  • Launched impact social initiatives and events like Brunch with Brains, PinkRocks, Paint the Night Africa, Silent Disco
  • Curated and hosted global Ginger Soul Mixers, delivering eclectic hospitality and elite signature pop-up experiences

HEAD

GROUP, CORPORATE COMMUNICATIONS & BRAND MANAGEMENT, ASSET & RESOURCE MANAGEMENT COMPANY LTD
09.2008 - 06.2013
  • Led marketing, corporate communications and brand management at ARM - an asset management firm offering wealth creation opportunities through a unique blend of traditional asset management and alternative investment services
  • Spearheaded group corporate brand and marketing communications portfolio, overseeing brand alignment strategy, implementation, and measurement, while delivering ongoing competitor review of market brands
  • Administered ~N200M+ annual budget (USD 1.3M) and directed a revolving team of 3-5
  • Conceived and launched the group’s first brand-owned CSR initiative, The ARM Care & Share program
  • Championed the group and ARM Pensions subsidiary through strategic brand management, PR, marketing research and communications, and business integration; developed web, print, and radio retail marketing campaigns
  • Produced media kits utilizing key market analytics
  • Authored the Group brand and communications strategy document, with deep research into prior unimplemented plans
  • Developed marketing campaign of signature ARM Terra bouquet of commercial and residential real estate offerings including Lakowe Lakes - an18-hole residential golf course and club designed by renowned PGA Golfer Robert
  • O’Friel
  • Generated N1B+ sales across the group
  • Integrated multichannel print, radio, TV, and web marketing campaigns for retail cross-national ARM Investment
  • Center, increasing brand awareness by 60-80%, catapulting sales from 3.2M USD in 2003 to 9.5M USD in 2008
  • Leveraged strengths in cost-effective marketing and vendor negotiations to consolidate FY budget and steward
  • Investment Center’s cross-channel integrated marketing spend to attain growth goals, and save 10-15% on budget
  • Transformed the company website from static to dynamic to promote real time communication flow and usability
  • Organized feedback mechanisms to gauge customer touch-points and decipher unmet market needs
  • Ideated and initiated Project Vingt to recognize and celebrate ARM people, achievements, and 20-year company legacy

RETAIL MARKETING COMMUNICATIONS MANAGER

UNITED PARCEL SERVICE, UPS
11.1998 - 05.2008
  • Served as a management leader across domestic Small Businesses, International, and Retail Marketing at UPS – a Fortune 500 company, one of the world's largest shipping couriers
  • Extensive experience leading marketing, communications, and branding initiatives for The UPS Store (TUPSS) - the company’s retail chain that provides tools and support for small businesses
  • Helmed US-region retail channels marketing communications and customer experience strategy for 4K+ TUPSS locations, 2.7K+ Alliance sites, 1.1K+ Customer Centers, 5.8K+ Authorized Shipping Outlets, and 40K+ Drop Boxes
  • Directed a core segment of the Corporate Retail team and managed cross-channel franchisor, and agency relationships
  • Drove The Gold Shield service standard to draw new/repeat traffic to TUPSS locations, achieving 8-10% access growth
  • Administered Mystery Shop programs, and developed internal & external web strategies for The UPS Store
  • Produced sales and marketing collateral, holiday and point-of-purchase promotions, memos, and appreciation gifts
  • Created and published News from UPS quarterly newsletter to share news, updates, and best practices with franchisees
  • Served as Corporate Brand liaison for 2007 UPS Global Centennial Celebration, an interactive tour of 100 global cities
  • Unanimously voted and recognized for two-term VP of Public Relations responsible for building club awareness and membership, as an accomplished UPS “Articulate Delivery” Toastmasters International Club member from 2001
  • Appointed as team Employee Relations Index (ERI) rep, leading group strategy to build a positive work climate, improve ERI score, and communicate breaking news and evolving strategies, raising ERI ~20 points in 3 years
  • Selected and audited local grassroots agencies for funding as a UPS Foundation Grant Committee member

Education

Bachelor Of Science (BS) - Health Education

University of Lagos
Lagos, Nigeria

Master of Public Administration (MPA) -

School of Public Policy & Management |The Ohio State University
Columbus, OH

Skills

  • TECHNICAL SKILLS
  • MS Office Suite (Microsoft Word, Excel, Access, PowerPoint, Teams) Adobe Google Workspace Social Media Platforms
  • Search Optimization Web Server Administration Content Management Systems (CMS) Wordpress
  • Lifestyle Coaching
  • Personal Development Sessions
  • Community Resources
  • Lesson Planning
  • Program Support
  • Goal Setting
  • Behavior Modeling
  • Group Facilitation
  • Growth Planning
  • Client Needs Assessment
  • Appointment Coordination
  • Well-Being Understanding
  • Interpersonal Communication
  • Coaching Proficiency
  • Life Management
  • Positive Communication Strategies
  • Life Goals Assistance
  • Best Practices and Standards
  • Creative Thinking
  • Skill Development Training

Accomplishments

  • Pioneering Marketing/Communications Executive and Social Entrepreneur with demonstrated success in transforming individuals, teams, and brands across sectors, with prolific experience within Fortune 100 companies
  • A visionary leader and coach who leverages expertise in brand management, executive training, marketing & PR, events experiences and hospitality management, fundraising, and strategic transformation to catalyze sustainable change and catapult organizations to the next level
  • Leads and executes with passion and purpose to explore limitless possibilities.

Affiliations

The Ohio State Alumni Association | Business Network International | Women in Management, Business & Public Service| John Maxwell Team | Lisa Nichols / Mindvalley Quest | Atlanta Writers Club | Board Member Femi Pinto Sickle Cell Fund (2020)

Certification

Certified Public Relations Officer, Institute of Leadership and Management - 2010


Certified John C. Maxwell Coach, Teacher, Trainer & Speaker, International Maxwell Certification - 2016


African Live! Entrepreneurship in Emerging Economies, HarvardX Executive Education - 2021


Certificate in Human Rights Education, US Institute of Diplomacy and Human Rights (USIDHR)- 2023

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

I’mPOSSIBLE. So Are You.
Aminat Agabalogun Gbajabiamila

Timeline

LIFE COACH

FOUNDER, GINGER SOUL LIFESTYLE COMPANY, South Florida
08.2017 - Current

OWNER & MANAGING DIRECTOR

GINGER HOSPITALITY COMPANY LTD
07.2013 - 08.2018

HEAD

GROUP, CORPORATE COMMUNICATIONS & BRAND MANAGEMENT, ASSET & RESOURCE MANAGEMENT COMPANY LTD
09.2008 - 06.2013

RETAIL MARKETING COMMUNICATIONS MANAGER

UNITED PARCEL SERVICE, UPS
11.1998 - 05.2008

Bachelor Of Science (BS) - Health Education

University of Lagos

Master of Public Administration (MPA) -

School of Public Policy & Management |The Ohio State University

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AMINAT GBAJABIAMILAHuman Rights Consultant / Transformational Lifestyle Coach