Amy Dix
SEO and Digital Marketing
Urbandale,IA
Summary
Enthusiastic marketing coordinator in content marketing and SEO with background in web marketing and analytics and proven experience in content strategy, link building, and keyword strategy to improve search engine results and build presence on digital platforms. Motivated to learn, grow, and help team achieve company goals in an entry-level position.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Good Life Therapy
West Des Moines, Iowa
06.2021 - 06.2022
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Developed network of related professionals to open up business opportunities.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created content strategies for digital media.
- Helped clients develop website portals and social media pages to promote businesses.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
Owner
Foundation Fitness
Urbandale, Iowa
08.2014 - 09.2019
- Partnered with over 75 clients to created customized fitness and nutrition plans in order to help them achieve health goals.
- Instructed local and online clients to safely and effectively improve their fitness through strength and conditioning.
- Created and delivered online fitness and nutrition coaching to individuals and groups.
- Developed and managed multiple marketing campaigns via e-mail and social media.
- Wrote educational articles and eBooks for both personal and business promotion. Also contracted freelance writing jobs for other fitness related outlets.
Personal Trainer and Wellness Coach
YMCA Of Greater Des Moines
Des Moines, Iowa
05.2011 - 09.2014
- Built strong relationships with members to promote health, wellness and available services.
- Organized and led seminars and classes for interested clients, providing tips and advice for lifestyle changes and healthy living.
- Demonstrated safe and correct forms for each exercise and piece of equipment.
- Taught motivational interviewing to YMCA employees to improve communication with clients.
- Instructed staff trainers on implementation of FMS assessment tool.
Education
Master of Arts - Ethnomusicology
University of Cincinnati
Cincinnati, OH05.2000
Bachelor of Music - Vocal Performance
DePaul University
Chicago, IL05.1997
Skills
- Google Analytics
- Market Research Analysis
- Campaign Performance Tracking
- Digital Marketing Strategy
- SEO Strategy and Execution
- Social Media Marketing
- Web Content Management
- Keyword Research
- Web Content Management
- Wordpress
- SEM trend knowledge
- Keyword optimization
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The cave you fear to enter contains the treasure you seek.
Joseph Campbell
Timeline
Marketing Manager
Good Life Therapy
06.2021 - 06.2022
Owner
Foundation Fitness
08.2014 - 09.2019
Personal Trainer and Wellness Coach
YMCA Of Greater Des Moines
05.2011 - 09.2014
Master of Arts - Ethnomusicology
University of Cincinnati
Bachelor of Music - Vocal Performance
DePaul University
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