Amy M. Diehl

Freelance Senior Product Design for the following clients:

• Launch Academy | Orlando, FL- freelance contractor designing for the Launch Academy creating User Flows, Branding, running Design Sprints, Design Strategy, User Research, and High-Fidelity Design in Figma. KPI: Increased sales for online course and workshop
• Disney Experiences | Orlando, FL- freelance contractor designing in Figma building app features for dinning, creating components, variants, and adding them to the Disney Design Library. KPI: Speed to market
• Meridian Bank | Philadelphia, PA- freelance contractor creating website design for Amy Minnis/The Mortgage Girl Boss. KPI: Increased business by having online presence

• Responsible for multiple multi-million-dollar projects and built bridges with senior leadership and other teams to promote a collaborative environment
• Highly experienced in UX process & rapid prototyping, and mentored Associate and Specialist Experience Designers for the Advisor Journey Team
• Led User Journey Mapping process across cross-disciplinary teams and acted as lead for multiple teams
• Skilled at presenting to peers, leaders, and stakeholders
• Partnered with XD teams to facilitate Design Sprints Workshops in Miro to promote collaboration
• KPI: Improved Advisor satisfaction (NPS) and Customer satisfaction (CSAT) for 'Find an FP', and 'AdvisorLink' projects

• Short term contract position to quickly build their B2C Provider Management Portal / Search Experience
• Successfully pivoted a reorganization without delay
• Built High-Fi Design, Design System Library / Component Library, User Journey Mapping, and rapid prototyping for the Portal in Figma

• UX Design Lead at FMC for strategy, prototyping, research, high-fidelity visual design, and hand off design to the dev team for the B2C SaaS Arc Farm Intelligence App on the Precision Agriculture Team
• UX strategy for researching with customers and designing new features and enhancements for the Arc Farm Intelligence App
• Designed in XD for Design, Journey Mapping, rapid prototyping, Design Library and Component Library
• Precision Agriculture team as the only UX subject matter expert about the value of UX for the customer and teaching the UX process every step of the way
• Next steps for the team were to proceed with dev in 2-week sprint cycles

• UX Design Lead for Large Group Enrollment to create user personas, user journey maps, prototyping, usability testing, and high-fidelity visual design to improve the B2C group enrollment experience
• UX strategy for large scale projects/initiative and collaboration with high level Stakeholders and Project Team Leaders
• Manage the day-to-day development of user personas, User Journey Mapping, concept design, concept validation, usability testing, improvements in design, deep problem solving and conditional logic
• Designed in Figma for Design and rapid prototyping as well as create Design Library and Component Library

• Worked as a freelancer to strategize identity design based on targeted clients and design logo, social media design, and responsive website design for the business to bring in new clients
• Designed in Adobe Creative Suite / XD for Design and rapid prototyping as well as create User Journey Mapping, Design Library and Component Library
• Created websites in WordPress
• KPI: Increased business by having online presence

• Senior User Experience Designer innovating and presenting new concepts as a member on the B2B and B2C Payments Team
• Managing projects through entire User Experience flow including User Journey Mapping, personas, scenarios, sketches, wireframes, rapid prototyping, research, visual design, and release/stand-up with the dev team in an Agile environment
• Designer for a large product launch for Send a Gift Card Project which included a great deal of collaboration with the product, dev, mobile, and content teams to create a seamless experience
• Lead Designer on the 'Send a Gift Card' project from beginning to end which resulted in an over 50% increase in customer App usage after launch, as well as an Improved (NPS) and customer satisfaction (CSAT)

• Short term contractor role to cover for the UX Design Lead while on maternity leave, which included design of complex utility systems from research, rapid prototyping, design system components, and visual design
• Data Visualization, User Journey Mapping from multiple sources into one intuitive design
• This was an interesting role utilizing a system called Protoshare to create all the high-fidelity / dev-ready design so the code could be instantly used by the dev team for build
• This resulted in an increase in NPS due to the internal teams having a more efficient solution for completing daily tasks
• Managed cohesive design quality across 3 large projects, adhering to prescribed themes and functional choices.

• Designed mobile interface for SaaS IOS and Android application involving complex workflows and feature rich B2C strategy for the BlueCross and GeoBlue Apps
• Primarily designed mobile interface for iOS and Android application involving complex workflows for GeoBlue App
• Experienced with launches on App Stores
• Designed sophisticated User Journey Mapping, rapid prototyping, wireframes and sitemaps in Adobe software based on business requirements
• Management of external resources to meet design of application as well as integrate APIs into code
• This resulted in an increase of app usage after feature updates in the app stores

• Lead Designer for Farmers Fast Quote Responsive design project which has included everything from persona development, scenarios, design workshop facilitation, User Journey Mapping, wireframing, rapid prototyping, research, and high-fi visual design for B2C mobile/tablet/desktop breakpoints
• Facilitated contextual research twice a week on various projects
• Scheduled and ran design studios, identified design patterns, and presented to upper management
• KPI: Over 50% increase in quote start and quote completes as well as increased NPS and CSAT scores for employee and customer satisfaction

• Created B2C online content for Bank of America and affiliate credit cards such as Bon Jovi, The Nature Conservancy, NFL, MLB, and NHL utilizing their content management system as well as JavaScript, HTML, and CSS coding to build credit card website applications
• Designed and developed clean user interfaces and information architecture using Photoshop, Dreamweaver, and Flash
• Responsible for hand coding websites with HTML, CSS, and JavaScript
• KPI: Increased Credit Card website application completes