Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ivy Gao

Orlando,USA

Summary

Senior Product Designer with a focus on optimizing complex workflows and developing scalable design systems. Demonstrated success in 0→1 product design in entertainment and finance industries. Expertise in user research, behavioral analytics, and rapid prototyping. Led teams to create data-driven, accessible solutions that enhance efficiency and improve customer outcomes.

Overview

5
5
years of professional experience

Work History

Senior Product Designer

FreeCast
Orlando, USA
03.2023 - Current
  • Led the end-to-end redesign of FreeCast, a live and on-demand TV & Movie streaming app, across Web, Mobile (iOS and Android), Tablet, and TV, enhancing usability and engagement.
  • Enhanced user engagement and retention through data-driven UX improvements, resulting in a significant increase in session duration.
  • Developed a scalable, cross-platform design system in Figma, reducing development time and ensuring consistency.
  • Designed an AI-powered search experience and optimized the 'Ways to Watch' feature, improving content discovery and user satisfaction.
  • Improved accessibility for users age 55+ by implementing ADA & WCAG-compliant designs.

Product Designer

Brace
, Remote
12.2021 - 02.2023
  • Redesigned core user flows and features for a 0-1 loss mitigation platform, simplifying complex workflows and resulting in a 68% reduction in task completion time.
  • Led in-depth user research (interviews, personas, journey mapping) to uncover pain points, shaping an intuitive high-fidelity prototype validated through usability testing.
  • Designed key platform features including a data visualization dashboard, AI-powered eligibility determination, integrated compliance tools, and centralized document management, enhancing productivity for mortgage servicers and improving borrower communication.
  • Facilitated brainstorming sessions and collaborated cross-functionally to cultivate creative solutions and influence strategic direction.
  • Built strong relationships across product, marketing, and engineering teams, pairing communication skills with a user-centered perspective to advocate for design improvements, earning the Employee Spotlight Award for design excellence.

UX Researcher

DIVE
, Remote
08.2021 - 12.2021
  • Led generative research with 30 Gen Z users via surveys and interviews, identifying pain points in a dating/gaming app and presenting actionable UI recommendations to the CEO and PM.
  • Analyzed response delays in real-time interaction games, proposing wireframe solutions that reduced user confusion by clarifying wait times.

UX/UI Designer

Fiducial
District of Columbia, USA
04.2020 - 04.2021
  • Designed a financial SaaS dashboard, transforming complex Excel data into interactive visualizations in Figma, reducing client churn by 10%.
  • Delivered user flows, wireframes, and prototypes to enhance decision-making for accounting clients.

Education

Master's - Business Analytics

Trine University
05.2025

Master's - Architecture Design

Central South University
07.2017

Skills

  • Figma
  • Product thinking
  • Data analysis
  • Wireframing
  • HTML and CSS
  • Design strategy
  • Responsive and mobile design
  • Data visualization
  • Information architecture
  • Data-driven design
  • Responsive design
  • Design thinking
  • Accessibility design
  • Product strategy
  • Design systems
  • Visual design
  • Usability testing
  • Interaction design
  • User research
  • Cross-functional collaboration
  • Prototyping
  • Project management
  • Data visualization
  • Agile methodology
  • User experience design
  • Mobile app design
  • Figma expertise
  • Rapid prototyping

Timeline

Senior Product Designer

FreeCast
03.2023 - Current

Product Designer

Brace
12.2021 - 02.2023

UX Researcher

DIVE
08.2021 - 12.2021

UX/UI Designer

Fiducial
04.2020 - 04.2021

Master's - Business Analytics

Trine University

Master's - Architecture Design

Central South University

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