Amy Mercuri
Pittsburgh,PA
Summary
Progressive Sales Leader who builds high-performing teams and exceeds quotas with a history of expanding territory accounts, increasing revenue and maintaining high conversion rates on leads. Experience using consultative sales techniques to attract and acquire new business. Expert in conducting new hire training and on-going training initiatives for field sales teams and professional beauty advisors.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Brand Strategy Consultant
Essilor-Luxottica, Kodak Lens Division
03.2021 - Current
- Visit Eye Care Provider locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
- Build and maintain strong relationships with key clients across multiple settings.
- Prospect continuously for new potential customers and maintain robust conversion rate.
- Develop and implement effective marketing plans involving regular physician visits to increase sales of prescription eyeglass lenses.
- Train and educate all new and existing clients on products and programs.
- Top 10% producer - Kodak Lens Smiles Program.
Aesthetician
Self Employed
06.2018 - 02.2021
- Informed, answered questions and recommended treatments for clients seeking range of aesthetic services.
- Brought in up to 15 new clients per month through word-of-mouth referrals from satisfied clients.
- Guided clients through process, explaining what to expect and how to follow up to improve results.
- Contacted patients to prepare for treatment, follow up after services and recommend promotions.
- Advised clients on proper home-care regimens.
- Developed individualized, therapeutic skin care programs using both self-made, natural regimens and recommended existing OTC products.
- Created menu of services offered in-home.
Regional Sales Manager - Northeast Division
Coty Incorporated, Formerly Procter & Gamble Industries
05.2006 - 01.2018
- Exceeded targets by building, directing and motivating high-performing sales team.
- Established consistent tracking and reporting of key performance metrics interpreting into suggestions and recommendations for individual, team and company performance.
- Assessed each location's individual and team performances, analyzing data trends via CRM platform to determine best methods to improve sales results.
- Identified selling opportunities and implemented business development strategies including reviewing inventory and making recommendations to sell through promotions, slow moving and discontinued products.
- Built trusting customer relationships and delivered customer-centric solutions.
- Ensured direct reports had right tools and resources enabling delivery of Corporate Vision.
- Mentoring: implemented 1 -on- 1 meeting rhythm within my immediate and partnered teams to increase job satisfaction, promotions and retention rate.
- Planned and executed successful educational, new product launch and open-house events to drive sales and new account acquisition.
- Consistently grew multi-million dollar region by 10% - 23% each year
- Delivered all KPI's with exponential growth both vertically and horizontally - ending each fiscal year in Top 10% of company.
- Successfully penetrated new market segments through key categories in luxury brands, resulting in most new doors in all divisions.
- Delivered 203% in luxury category, while still seeing 12% growth in base category.
- Earned Top Regional Sales Manager and MVP of Salon and Schools Trend Setter Awards.
- Created and launched 3-month Power Prospecting program resulting in 40 new doors with $450MM potential sales
- Created and executed promotional product incentive program resulting in 245% growth in promotional sales
- Developed and led cross-functional team to take on challenge of damages and shipping discrepancies. Compiled weekly reports and improved warehouse practices resulting in reduced shipping costs, higher customer satisfaction and lower at-risk customers.
Account Executive
Estee Lauder Companies
01.2002 - 04.2006
- Created detailed business plans and prepared sales materials to meet sales and growth quotas in 39 doors.
- Presented key decision-makers with new and updated strategies.
- Facilitated daily trainings to introduce, educate and inspire on all new product launches and reinforced core products sell-through.
- Exceeded service level goals by identifying and achieving standards and expectations.
- Reviewed and analyzed daily and weekly sales grid achievement by door.
- Understood business in order to partner and plan store visits to best impact business plan.
- Worked with store buyers to ensure stock levels were balanced.
- Coached and motivated sales team to deliver all KPIs.
- Created and executed Spa Events resulting in overall 39% growth across region.
- Recognized as Rookie of the Year.
- Recognized for Best All Around Business.
- Recruited by Elizabeth Arden in 2005 where I assumed identical responsibilities.
Education
Certificate -Beauty Business Essentials -
Fashion Institute of Technology
New York, NYDiploma - Esthetic Skin Care
South Hills Beauty Academy
Pittsburgh, PAAssociate Of Science - Business Management
CCAC
Pittsburgh, PASkills
- Strategic planning
- Strong content writing and presentation skills
- Ability to interact with all levels of professionals
- Product and service knowledge
- Demonstrations
- Account servicing
- Lead prospecting
- Time management
- Business planning
- Key Performance Indicators
- Team Recruiting and Onboarding
- Problem Solving
- Sales Projections
- Sales Quota Management
- Salesforce and Outreach Experience
Certification
- Licensed Esthetician
- Certified in Talent Plus
- Certified in Situational Leadership
- Certified in Cultures at Work - Strength Finders
Timeline
Brand Strategy Consultant
Essilor-Luxottica, Kodak Lens Division
03.2021 - Current
Aesthetician
Self Employed
06.2018 - 02.2021
Regional Sales Manager - Northeast Division
Coty Incorporated, Formerly Procter & Gamble Industries
05.2006 - 01.2018
Account Executive
Estee Lauder Companies
01.2002 - 04.2006
Certificate -Beauty Business Essentials -
Fashion Institute of Technology
Diploma - Esthetic Skin Care
South Hills Beauty Academy
Associate Of Science - Business Management
CCAC