Amy N. Kent
Austin,TX
Summary
Results-driven leader with expertise in aligning strategy with execution to enhance organizational performance.
- Developed CRM and governance for U.S. sales planning, moving from individual Excel and Google Sheets to data-driven, truth-telling details for all U.S. sales leadership, sales, and XFN teams. Reduced individual administrative work and rework by hundreds of hours. Organizing all planning information into a central source of truth, providing a centralized location for decision-making, and improving organizational efficiency.
Proven ability to shape systems and build partnerships that deliver significant impact. Track record of successfully leading strategic initiatives that drive measurable outcomes.
- Developed CRM and governance for U.S. sales execution, moving from PowerPoint and email to data-driven details based on planning initiatives that encompassed presence, price, promotion, and placement. Created unity, clarity, and a significant reduction in administrative, rework, and drive hours, saving the company millions of dollars and safeguards for executing cycles.
Overview
2026
2026
years of professional experience
Work History
Sr. Planning Manager
Juul Labs Inc.
AUSTIN, TX
2021 - Current
- Led integrated projects for over 10 years, achieving measurable outcomes.
- Transitioned US Commercial sales from spreadsheets to a streamlined CRM system, saving hundreds of hours.
- Implemented CRM system for US Commercial to enhance strategic priorities and improve planning efficiency.
- Synthesized strategy, objectives, and timelines into actionable plans through strong conceptual thinking.
Director- Cycle, Key Account Planning, Trade Execution Deployment, Commercial Communications U.S.
Juul Labs
Austin, TX
03.2020 - 05.2021
- Managed four direct teams, collaborating with senior leadership and cross-functional teams for timely project rollout nationwide.
- Forecasted and implemented effective signage and fixtures for U.S. sales teams, including independent and chain sectors.
- Established chain planning pillar to bolster support for U.S. commercial business.
Trade Marketing Manager - Central & East Regions
Juul Labs
Naperville, IL
12.2019 - 03.2020
- Achieved significant reductions in trade costs by optimizing e-ordering processes directly with vendors.
- Efficiently forecasted and allocated trade resources across Central and East Regions.
- Partnered with strategic teams and leadership on age-appropriate marketing materials and youth prevention initiatives.
Trade Marketing Manager Central Region
Juul Labs
Naperville, IL
07.2019 - 12.2019
- Launched end-to-end user-friendly e-ordering platform, replacing Google Forms.
- Developed optimized ordering solution to reduce storage costs, aligning with senior leaders on unit closure process for U.S. Sales.
- Achieved millions in cost savings through the strategic end-to-end development of the ordering platform.
Assistant Trade Marketing Manager Central Region
Juul Labs
Naperville, IL
10.2018 - 07.2019
- Managed trade and trade materials to ensure seamless operations.
- Developed and implemented trade show processes and B2B participation governance for U.S. Commercial.
- Engaged directly with field sales to prioritize trade initiatives effectively.
- Streamlined trade ordering process by transitioning from spreadsheets to Google Forms, saving hundreds of hours in administrative tasks.
- Enhanced efficiency in ordering and improved communication regarding available trade materials, reducing incorrect shipment fees significantly.
Donor Relations
Mississippi Valley Regional Blood Center
Davenport, IA
04.2016 - 10.2018
- Established partnerships with corporations, churches, schools, and communities for effective blood collection initiatives while exceeding collection benchmarks.
- Developed compelling marketing narratives to enhance mission visibility and support.
- Organized community events to amplify mission awareness and facilitate ongoing connections with potential partners.
President, Co-Founder
Rock Island Futbol Club
Rock Island, IL
04.2009 - 06.2018
- Established and launched a nonprofit youth soccer program with 12 teams.
- Collaborated with community partners and schools to provide scholarships for underprivileged athletes.
- Partnered with World Relief to introduce soccer to immigrant youth, fostering cultural exchange.
- Developed governance structures and processes to enhance organizational efficiency.
- Created an inclusive environment for youth to learn about diverse cultures and build friendships.
- Facilitated language learning opportunities through soccer activities for participants from various backgrounds.
Associate
Country Financial Insurance Company
Rock Island, IL
11.2007 - 06.2013
- Obtained property and casualty license to enhance professional credentials.
- Collaborated with insurance providers, policyholders, underwriters, and colleagues to deliver quality products.
Education
Bachelor's Degree - Management, Marketing
Western Illinois University
Moline, IL01.2010
Associate's Degree -
Black Hawk College
Moline, IL01.2008
Skills
- Strategic thinking
- Effective communication
- Relationship management
- Problem solving
- Adaptability
Awards
- JUUL: Certificate earned. Leading at Juul Labs - for Senior Leaders
- JUUL: Team Impact Award. Key team player.
- JUUL: ERG - Women at JUUL - Chair, Mentorship
- JUUL: ERG - Onyx - Ally
Languages
Elementary Spanish
Timeline
Director- Cycle, Key Account Planning, Trade Execution Deployment, Commercial Communications U.S.
Juul Labs
03.2020 - 05.2021
Trade Marketing Manager - Central & East Regions
Juul Labs
12.2019 - 03.2020
Trade Marketing Manager Central Region
Juul Labs
07.2019 - 12.2019
Assistant Trade Marketing Manager Central Region
Juul Labs
10.2018 - 07.2019
Donor Relations
Mississippi Valley Regional Blood Center
04.2016 - 10.2018
President, Co-Founder
Rock Island Futbol Club
04.2009 - 06.2018
Associate
Country Financial Insurance Company
11.2007 - 06.2013
Sr. Planning Manager
Juul Labs Inc.
2021 - Current
Bachelor's Degree - Management, Marketing
Western Illinois University
Associate's Degree -
Black Hawk College