Amy Novak
Minneapolis,MN
Summary
Dynamic and creative content team leader with over 20 years of progressive experience in producing digital, print, video and streaming content for various publications and media companies.
Talents include outstanding content strategy and editorial planning. Also exceptional at writing using AP style, extensive knowledge of web analytics and a persistent drive to improve user experiences. I have a proven track record of improving content performance everywhere I go.
Overview
16
16
years of professional experience
Work History
Content Manager (Contract)
Grow Therapy
02.2024 - 09.2024
- Established first-ever content operation for web-based mental health start-up.
- Established a pool of expert mental health writers to create 30-40 editorial pieces of content each month.
- Made recommendations to leadership regarding editorial staffing, freelance writing pool and clinical review board.
- Established freelancer rates, editorial guidelines, style guide and freelancer communication hub (in Coda).
- Created and executed quarterly content strategies using SEO analysis.
Editorial Content Director
Trusted Media Brands - Family Handyman Magazine
04.2019 - 09.2023
- Lead a team of 24 creatives to develop content for website, streaming channel, social and print platforms.
- Developed new brand vision, which resulted in a 180% increase of monthly visits to Familyhandyman.com over a 4-year period.
- Collaborated with the streaming development team to shape original programming for Family Handyman’s new streaming channel, At Home with Family Handyman, launched in 2022.
- Managed brand editorial budget ($275K) and an 18-month editorial calendar.
Lead National News Editor
LAKANA
03.2011 - 05.2017
- Lead a team of 11 editors in writing, curating, copy editing and publishing national news packages utilizing both original sources and CNN Newsource.
- Managed daily news content published to 40+ client sites across the U.S. and served as main point of contact for local site editors.
- Monitored national breaking news and sent breaking news alerts daily (push notifications and desktop).
- Managed livestreams, published videos, created slideshows and produced other creative multimedia packages to boost engagement on sites.
Editor, Print and Digital Products
Kaplan Publishing
07.2009 - 01.2011
- Acquired print and digital trade and educational products for publication.
- Executed author contracts, product P&Ls and CC&D budget plans.
- Repurposed and edited existing print content for use in e-books and apps.
- Kept up-to-date on educational industry trends and emerging topics to ensure the relevancy of published materials.
Special Projects Editor
Newsweek Magazine
10.2008 - 06.2010
- Assisted with launch of two Newsweek.com redesigns in 2009 and 2010.
- Completed research, page layout and wrote original editorial content for annual “Best High Schools in America” feature in 2009 and 2010.
- Contributed research to multiple published articles in print and online.
Education
Bachelor of Arts - Police Science + Professional Writing
University of Minnesota - Duluth
Duluth, MNMaster of Science - Multimedia Publishing
New York University
New York, NY05.2010
Skills
Creative vision
Team leadership
Strategic content planning
Content development
Brand messaging
Project leadership
Content editing
Timeline
Content Manager (Contract)
Grow Therapy
02.2024 - 09.2024
Editorial Content Director
Trusted Media Brands - Family Handyman Magazine
04.2019 - 09.2023
Lead National News Editor
LAKANA
03.2011 - 05.2017
Editor, Print and Digital Products
Kaplan Publishing
07.2009 - 01.2011
Special Projects Editor
Newsweek Magazine
10.2008 - 06.2010
Bachelor of Arts - Police Science + Professional Writing
University of Minnesota - Duluth
Master of Science - Multimedia Publishing
New York University