Work Preference
Summary
Overview
Work History
Education
Skills
VOLUNTEER EXPERIENCE
Accomplishments
Timeline
Generic
AMY RINTAMAKI
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AMY RINTAMAKI

Overland Park,KS

Work Preference

Desired Job Title

Vice President of MarketingDirector of MarketingVP of Channel MarketingDirector of Field & Event MarketingDirector and Sales and Marketing Operations

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: Overland Park, KSDenver, COSt Louis, MOMSTN
Open to relocation: Yes

Important To Me

Company CultureCareer advancementHealthcare benefitsStock Options / Equity / Profit Sharing

Summary

B2B marketing executive with 20+ years across marketing, sales, and sales operations. Builds and scales full-funnel demand generation and multi-channel marketing programs for large multi-segment B2B organizations. Leads AI-driven demand generation, sales alignment, and lead-handoff processes across a multi-channel martech stack.

Overview

26
26
years of professional experience

Work History

Director, B2B Integrated Marketing

T-MOBILE FOR BUSINESS
Overland Park, KS
07.2021 - 04.2026
  • Directed B2B segment ABM field marketing events and channel marketing strategy for high-growth accounts, collaborating with sales to develop account plans, extend buying-group coverage, and generate pipeline within complex multi-stakeholder opportunities.
  • Owned P&L and directed $250M marketing budget across media vendors and operating expenses, aligning budget to pipeline priorities and optimizing channel mix while reducing cost-per-lead and increasing pipeline contribution with a team of 50 marketers.
  • Drove 16 consecutive quarters of enterprise growth and market share gains, enabling expansion into large B2B/B2G accounts and repositioning as strategic technology partner.
  • Orchestrated cross-functional account strategy sessions aligning marketing programs to deal stage whitespace opportunities and expansion strategy.
  • Directed creation of true 1:1 ABM programs for priority accounts, supporting bespoke account plan development in partnership with sales/BDMs, generating $10M+ pipeline and driving multimillion-dollar deal progression.
  • Built a structured account planning process spanning marketing and sales, increasing buying-group penetration from roughly 15% to 80%+ in targeted accounts.
  • Standardized account planning and content workflows using AI-driven solutions to accelerate plan development and support personalized marketing at scale while maintaining 1:1 strategy integrity.
  • Designed and launched co-marketing MDF and co-selling programs across resellers, distributors, service providers, and technology alliance partners to support net account growth.
  • Planned and delivered executive engagement programs across private roundtables, advisory councils, industry events, and VIP experiences, maintaining direct connection between event participation, active deal cycles, and opportunity acceleration.
  • Engaged 35000+ target companies through thought leadership initiatives spanning trade shows and webinars, supporting 12% conversion rate generating $192m annual revenue

Director, Sales Intelligence & Enablement

T-MOBILE FOR BUSINESS
Overland Park, KS
01.2021 - 07.2021
  • Established sales intelligence and enablement function, leading a team of 20+ to support strategic accounts segment launch.
  • Developed account mapping insights and intent-data capabilities for prioritizing target accounts.
  • Provided sellers with tailored messaging and enablement tools to enhance sales effectiveness.
  • Initiated executive sponsorship and customer advisory council programs to strengthen strategic client relationships.

Director, Partner Programs & Alliances

T-MOBILE FOR BUSINESS
Overland Park, KS
04.2020 - 01.2021
  • Designed and scaled partner lifecycle programs, enhancing co-marketing initiatives with resellers and technology partners.
  • Developed partner demand generation strategies, increasing qualified pipeline through channel sales collaboration.
  • Established partner success metrics, ensuring effective governance and operational cadence.
  • Created onboarding and enablement programs to accelerate partner productivity and time-to-value.
  • Acted as senior liaison for strategic partners, facilitating joint planning and execution of marketing events.

Director, B2B Channel Strategy

Sprint
Overland Park, KS
10.2014 - 04.2020
  • Developed channel and partner strategy for — resellers, distributors, service providers, and mobility partners — to design and scale partner/alliance programs, demand generation, and co-marketing initiatives, driving business growth.
  • Managed resource planning and channel programs, executing demand generation campaigns across retail channels (Company Owned, Authorized Retailers, and National Retail)
  • Designed compensation strategy for partner channel and internal channel seller organization to drive performance.
  • Led a multi-year initiative integrating business sales into the retail store networks achieving 63% year-over-year sales growth, growing market share from 2.5% to 11%.

Chief of Staff, Office of Chief Revenue Officer

Sprint
Overland Park, KS
07.2013 - 10.2014
  • Coordinated staff operations for the Enterprise Solutions Sales executive team and organized executive communications and events, including all-employee meetings, sales conferences, and Board of Directors presentations.
  • Managed executive communications and facilitated leadership meetings effectively.
  • Developed strategic plans aligning with company goals and objectives.
  • Coordinated cross-departmental initiatives to enhance organizational efficiency.
  • Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and projections and conduct presentations.
  • Cultivated strong relationships with vendors and partners supporting administrative operations.

National Sales Manager, Custom Network Solutions

Sprint
Overland Park, KS
01.2009 - 06.2013
  • Coached sales associates in selling managed service technology solutions, sales incentives, and selling techniques, significantly increasing sales performance
  • Developed and implemented effective sales strategies and led nationwide sales team members to exceed sales targets.
  • Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.

Sr. Manager, Implementation & Service Delivery

Sprint
Overland Park, KS
01.2008 - 01.2009
  • Evaluated hiring, firing, and promotions requests.
  • Ordered new equipment and inventory and scheduled repairs for damaged equipment.
  • Implemented and developed operational standards, policies and procedures.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Consolidated vendors and renegotiated contracts to optimize costs.
  • Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.

Manager, Custom Network Solutions Solution Deliver

Sprint
Overland Park, KS
01.2006 - 01.2008
  • Developed and maintained relationships with customers and suppliers through account development.
  • Cross-trained existing employees to maximize team agility and performance.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Accomplished multiple tasks within established timeframes.
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.

Custom Network Solutions Care Sr. Manager

Nextel Communications
Temple, TX
01.2003 - 01.2006
  • Evaluated hiring, firing, and promotions requests.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Implemented and developed operational standards, policies and procedures.
  • Held meetings to create business plans and workshops to drive successful business.
  • Coordinated outage escalation workflows for strategic customers and escalated resolution internally in accordance with contracted SLAs.
  • Evaluated reports, records, and directives to extract data required for customer contracted SLA reporting.

Customer Service Representative

Nextel Communications
Denver, CO
03.2000 - 01.2003
  • Responded to customer requests for products, services, billing, and company information.
  • Optimized customer support by establishing collaborative service environments through targeted operational initiatives.
  • Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
  • Investigated and resolved customer inquiries and complaints quickly.
  • Followed-through on all critical inter-departmental escalations to increase customer retention rates.

Education

Bachelor of Science -

Mississippi State University
Starkville, MS
05-1999

Skills

  • Account-based marketing
  • Full-funnel marketing
  • Event and field marketing
  • AI marketing operations
  • Sales alignment
  • Account planning
  • Data-driven decisions
  • Marketing technology
  • Vendor management
  • Team leadership and culture

VOLUNTEER EXPERIENCE

Tri Delta (Delta Delta Delta), Beta Mu Chapter, Membership Advisor, 2022-01, Present, Mississippi State University

Accomplishments

  • T-Mobile Peak Achievement Award, CMO's Selection (2024)
  • Channel Marketing Association Visionary Award (2024)
  • Sprint Circle of Achievement (2019)
  • Channel Partners Circle of Excellence for Channel Leadership & Innovation (2019)
  • CRN Channel Chiefs — Who's Who of Channel Management (2019)
  • Nextel Circle of Excellence (2001)

Timeline

Director, B2B Integrated Marketing

T-MOBILE FOR BUSINESS
07.2021 - 04.2026

Director, Sales Intelligence & Enablement

T-MOBILE FOR BUSINESS
01.2021 - 07.2021

Director, Partner Programs & Alliances

T-MOBILE FOR BUSINESS
04.2020 - 01.2021

Director, B2B Channel Strategy

Sprint
10.2014 - 04.2020

Chief of Staff, Office of Chief Revenue Officer

Sprint
07.2013 - 10.2014

National Sales Manager, Custom Network Solutions

Sprint
01.2009 - 06.2013

Sr. Manager, Implementation & Service Delivery

Sprint
01.2008 - 01.2009

Manager, Custom Network Solutions Solution Deliver

Sprint
01.2006 - 01.2008

Custom Network Solutions Care Sr. Manager

Nextel Communications
01.2003 - 01.2006

Customer Service Representative

Nextel Communications
03.2000 - 01.2003

Bachelor of Science -

Mississippi State University

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