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Tuğçe Zor Aşkın
Austin,Texas
Summary
Dynamic B2B marketing professional driving enterprise growth through data-driven strategies, securing $90M+ in pipeline from Fortune 500 clients. Expertise in leading cross-functional teams and executing high-impact marketing initiatives that consistently exceed performance targets. Committed to aligning marketing efforts with overarching business goals for measurable ROI.
Overview
12
12
years of professional experience
Work History
Director, Integrated Field Marketing
UKG
Austin, Texas (Remote)
09.2025 - Current
- Led UKG’s Enterprise Field Marketing teams across Services & Distribution, Manufacturing, and LATAM, executing integrated, data-driven programs that accelerated pipeline and supported regional growth objectives. Developed and executed account-based and field strategies to strengthen executive engagement and secure $90M+ pipeline from Fortune 500 customers.
- Spearheaded industry-based executive engagement program from ideation to delivery, scaling across 6 verticals and building executive relations with enterprise prospects, resulting in $10M pipeline opportunity.
- Led field marketing teams, leveraging CRM insights and analytics to optimize performance and scale impact across enterprise, achieving manager score of 90% (+1500 bps vs company average).
- Collaborated with Sales, BDRs, Industry, Brand, Product, and Partner Marketing teams to align go-to-market execution, ensuring consistent messaging and demand generation across segments.
Sr. Field Marketing Manager, Amazon Business
Amazon.com, Inc.
Austin, USA
12.2023 - 09.2025
- Led end-to-end account-based marketing strategy aligned with business priorities for Fortune 500 clients in Manufacturing, Travel & Hospitality verticals, generating $80M+ pipeline through targeted high-impact marketing campaigns (sponsorships, tradeshows, webinars, direct mail, executive events), content strategy, and cross-functional collaboration with Product, Event, Growth and Partner Marketing teams.
- Executed integrated marketing program for Amazon subsidiaries in US, generating $35M+ yearly revenue through targeted email, content, event, direct mail, and executive campaigns. Developed reporting mechanisms in SFDC/Quicksight, scaled initiatives across global teams in EU, CA, JP, and IN, and led business reviews with senior leadership.
- Led the redesign of the global Amazon Fulfillment Center Tour Program framework and SOPs, enabling consistent execution of tours that showcased Amazon’s supply chain excellence to enterprise customers and prospects; top-performing field marketing initiative generating $30M+ in annual pipeline.
- Owned strategic vision and execution of $3M annual marketing budget, including forecasting, POs, and vendor management. Led business reviews with multi-platform analytics (SFDC, Quicksight, Excel, Tableau), delivering actionable insights to sales and marketing stakeholders.
- Rated top-tier performer, exceeding pipeline goals and exemplifying Amazon's leadership principles in Ownership, Customer Obsession, Bias for Action, and Deliver Results. Recognized as Best Performer at 2025 Amazon Business Marketing Awards for contributions to customer-focused initiatives.
Manager, Selling Partner Appstore Product Marketing
Amazon.com, Inc.
Seattle, Washington
04.2022 - 12.2023
- Led B2B marketing vision and go-to-market strategy for Selling Partner Appstore products, driving demand generation and increasing awareness through data-driven messaging and content strategy across digital channels (website content, organic and paid socials, YouTube channel).
- Hired and led high-performing team, driving 154% increase in seller engagement, 50K+ incremental adoptions, and $150M+ annual customer success and downstream impact. Led performance management and career development initiatives, providing mentorship and coaching to develop high-potential team members and emerging Amazonians for success.
- Developed campaign tracking mechanisms in CRM solutions through cross-functional collaboration, producing executive-level insights in weekly, monthly, and quarterly business reviews.
Seller Engagement Manager
Amazon.com, Inc.
10.2020 - 03.2022
- Developed and executed a B2B marketing strategy that aligned with business goals,
improving seller acquisition by 67% and seller growth by 42% within 12 months
through new and optimized communication and education channels.
Account Manager
Amazon.com, Inc.
11.2018 - 10.2020
- Recruited and onboarded strategic selling partners for Amazon.com.tr, driving market
entry success and achieving GMS growth of $10M+ through targeted outreach and
training.
Senior Sales Manager
Vestel Trade Co.
05.2016 - 10.2018
- Achieved €200M+ in OEM and A-Brand LCD TV sales in Germany, Austria and Switzerland by streamlining delivery and production processes and strengthening B2B customer partnerships, enhancing overall sales performance.
Internal Audit Associate
Çimsa
01.2014 - 05.2016
- Executed risk-based operational and compliance audits across 5 European countries, improving audit efficiency by 22% through development of tailored audit tools and SOPs.
Education
Master of Arts (MA) - International Relations and Affairs
Geneva Graduate Institute
Switzerland06-2013
Bachelor of Arts (BA) - Political Science
Bilkent University
Turkey06-2011
Semester Abroad - Asian and International Relations
City University of Hong Kong
Hong Kong01-2010
Skills
- Integrated field strategies
- Field marketing
- Account-based marketing
- Pipeline generation and management
- Cross-functional collaboration and leadership
- Budget management
- Executive engagement
- Enterprise marketing
Languages
- English
- Turkish
Timeline
Director, Integrated Field Marketing
UKG
09.2025 - Current
Sr. Field Marketing Manager, Amazon Business
Amazon.com, Inc.
12.2023 - 09.2025
Manager, Selling Partner Appstore Product Marketing
Amazon.com, Inc.
04.2022 - 12.2023
Seller Engagement Manager
Amazon.com, Inc.
10.2020 - 03.2022
Account Manager
Amazon.com, Inc.
11.2018 - 10.2020
Senior Sales Manager
Vestel Trade Co.
05.2016 - 10.2018
Internal Audit Associate
Çimsa
01.2014 - 05.2016
Master of Arts (MA) - International Relations and Affairs
Geneva Graduate Institute
Bachelor of Arts (BA) - Political Science
Bilkent University
Semester Abroad - Asian and International Relations
City University of Hong Kong