AMY YOUNG
Penfield,New York
Summary
Communications professional with proven track record of developing and implementing effective communication strategies. Known for fostering team collaboration and achieving impactful results. Reliable and adaptable, skilled in media relations and content development.
Overview
34
34
years of professional experience
Work History
Communications Director
Monroe County Sheriff’s Office
Rochester, NY
01.2018 - Current
- Manage Communications Team
- External/Internal/Crisis Communication -News Releases, Sheriff Quotes, Sheriff Talking Points
- Emcee for all Sheriff’s Office functions (graduations, promotions ceremonies, awards ceremonies)
- Agency Branding
- Story Telling Via Digital Content
- Social Media Administrator – Completed Advanced Social Media Training for Law Enforcement – Anaheim, CA 01/2022
- Podcast Producer
- Website Administrator
- Video Production
- Developed and implemented strategic communication plans to enhance community engagement.
- Oversaw crisis communication strategies to ensure accurate information dissemination during emergencies.
- Collaborated with law enforcement teams to create informative public messaging and media relations.
- Managed social media platforms, increasing audience reach and fostering positive community relations.
- Led internal communications initiatives to improve employee awareness and morale within the organization.
- Coordinated public outreach programs, promoting transparency and building trust within the community.
- Trained staff on effective communication practices and media interaction protocols for consistent messaging.
- Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
- Managed crisis communication, mitigating negative publicity during high-profile incidents.
- Negotiated partnerships with event organizers to secure strategic speaking opportunities for company leaders, strengthening industry credibility.
- Spearheaded rebranding initiative, aligning visual identity with company values and strategic direction.
- Mentored junior staff members, fostering professional development and growth within the communications team.
Executive Assistant to Sr. Director
MAXIMUS
Rochester, NY
09.2016 - 12.2017
- Internal/External Communications strategies
- Crisis Communication
- Lead, develop Employee Engagement Projects aimed at driving professionalism
- Special Projects with New York State Department of Health rewriting and improving work instructions in effort to enhance MAXIMUS business, brand, values
- Coordinate Communication/Town Hall Meetings in effort to improve employee relations
- Collaborate with various functions including Human Resources, Operations, Quality Control
- Meeting Agendas/Minutes/Talking Points for Sr. Director
Anchor / Reporter
WROC-TV NEWS CHANNEL 8
Rochester, NY
01.2013 - 09.2016
- Investigate, write, produce, anchor breaking news of local, national, international stature
- Effective and creative writer on diverse topics meeting rigorous deadlines
- Enjoy recognition as knowledgeable, familiar, and trusted presence throughout Upstate NY
- Emcee corporate, civic, charitable, and educational events/galas throughout the community
- Self-motivated, team player, detail-oriented, deadline-driven, accuracy a priority with all writing pieces
- Delivered live news broadcasts with clarity and professionalism.
- Conducted in-depth interviews with key figures, enhancing viewer engagement.
- Developed compelling news stories through thorough research and fact-checking.
- Collaborated with production team to ensure smooth on-air transitions.
- Mentored junior anchors, fostering their professional growth and skills development.
- Led special news coverage during major events, ensuring accurate reporting and timeliness.
- Established community relationships to strengthen local news presence and relevance.
- Adapted to breaking news situations, providing timely coverage and updates for viewers.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Mentored junior anchors and reporters, sharing industry expertise to foster career growth within the organization.
- Crafted well-written news stories based on facts and edited content when time and space required it.
- Conducted live and taped interviews to obtain information.
- Collaborated with production team members for smooth transitions between segments during live broadcasts.
- Delivered unscripted breaking news and special event coverage to community.
- Conducted in-depth research and interviews, providing accurate and relevant information on air.
- Researched and produced daily news reports.
- Utilized storytelling techniques to evoke emotions from viewers, enhancing their connection to reported stories.
- Cultivated trust among interview subjects resulting in candid conversations aired during prime time slots which bolstered credibility of the channel.
- Interviewed individuals from all walks of life and all cultures for breaking news stories.
- Presented news by researching, developing and covering field news events.
- Uploaded breaking news and updates to organization's social media and website accounts.
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Participated in community events as an ambassador for the station, fostering goodwill among viewers and stakeholders.
- Enhanced viewer engagement by incorporating interactive elements and social media into broadcasts.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
Director of Development & Marketing
PLUTA CANCER CENTER
Rochester, NY
02.2012 - 12.2012
- Created Development/PR strategy for NYS’s 1st independent, non-profit cancer center
- Teamed with the NYS Lt. Governor and the Senate delegation to secure $250,000 in state funding March 2012
- Utilized traditional and social media to advance exponentially PR and fundraising efforts
- Orchestrated significant coverage from media relative to charity events and select profiles;
- Applied capabilities as publicist, event organizer, fundraiser for Tres Chic Fashion Show
- Doubled “Tree of Hope” 2012 campaign over 2011; increased net profit of annual fundraiser
- Revitalized an underperforming United Way pledge card mailing increasing participation
- Secured largest number of early donor commitments for annual fundraiser in Pluta’s history
- Launched Positively Pluta staff recognition program/Grateful Patient program for top donors
- Developed and implemented strategic fundraising initiatives to enhance donor engagement and revenue generation.
- Collaborated with medical staff to align development efforts with patient care goals and community needs.
- Established long-term partnerships with local businesses to create sustainable funding sources for cancer research programs.
- Mentored junior development staff, fostering skills in relationship building and proposal writing techniques.
- Analyzed donor data to identify trends, optimizing outreach strategies for increased donor retention and acquisition.
- Enhanced donor relationships with personalized communication plans and regular updates on project progress.
- Increased fundraising revenue by implementing innovative donor engagement strategies and targeted campaigns.
- Expanded the organization''s network of supporters through targeted outreach, events, and partnership development.
Anchor / Reporter
YNN/R NEWS/ TIME WARNER CABLE
, NY
01.1992 - 01.2012
- Evening News Anchor / Rochester, Buffalo, and Jamestown Markets (2011)
- Rochester Market (2003-2011); Health Reporter (1999-2003); Weekend Anchor (1995-2000);
- Weekend Producer (1995-2000); General Assignment Reporter (1992-1998)
- Wrote & anchored evening newscasts in 3 WNY markets; Rochester, Buffalo, Jamestown
- Winner of the New York State Associated Press Award
- Credited with helping to significantly expand news channel’s profile and viewership
- Controlled the highly popular Business Minute, a special business-focused segment
- Promoted rapidly from general assignment and health reporter to evening anchor position
- Social Media Content Administrator and Publisher along with Website Content
- Served as a mentor to interns and junior members of staff
Education
Bachelor of Arts - Communications
Wells College
Aurora, NY05.1989
Associate of Arts - Liberal Arts
Cayuga Community College
Auburn, NY05.1987
Skills
- Social media strategy
- Crisis management
- Internal communications
- Multimedia storytelling
- Podcast production
- Influencer partnerships
- Speech writing
- Media relations
- Press releases
- Content development
- Website maintenance
- Calendar management
- Video content production
- Brand messaging
- Web content management
Timeline
Communications Director
Monroe County Sheriff’s Office
01.2018 - Current
Executive Assistant to Sr. Director
MAXIMUS
09.2016 - 12.2017
Anchor / Reporter
WROC-TV NEWS CHANNEL 8
01.2013 - 09.2016
Director of Development & Marketing
PLUTA CANCER CENTER
02.2012 - 12.2012
Anchor / Reporter
YNN/R NEWS/ TIME WARNER CABLE
01.1992 - 01.2012
Bachelor of Arts - Communications
Wells College
Associate of Arts - Liberal Arts
Cayuga Community College