Summary

Overview

Work History

Education

Skills

Accomplishments

Certification

Timeline

Amy 'Ari' Smith

Summary

Seasoned gaming and entertainment industry expert and fixer with 11 years' experience in creating and executing premium events and advertising campaigns, for internal promotion as well as for the world's top brands. Adaptable wearer of many hats during the evolution of the esports and gaming / wiki scene, advancing with the Curse team across two separate acquisitions by first Twitch and then Fandom.

Overview

years of professional experience

Certificate

Work History

Entertainment Coordinator

Oneida Nation Enterprises

Verona, NY

07.2021 - Current

Project manage events ranging from Casino VIP parties of 500+, concerts of 5,000+, ESPN boxing, VIP golf outings, vaccine clinics, and more.
Conduct site visits, artist walkthrough and other pre-event meetings with team and third parties to explain event objectives, site restrictions and performance expectations.
Lead efforts to conceive, develop and execute thematically aligned entertainment programming, food & beverage, and décor.
Assign work to staff, set schedules and motivate strong performance in key areas.
Establish vendor relationships to access timely services in support of events.
Saved $25,000 in just one single event by implementing cost-saving initiatives that addressed long-standing problems.

Assistant Event Planner

FANDOM, Inc. (Incl. D&D Beyond)

12.2018 - 04.2020

Interview clients to understand events' scope of work, establish budgets and determine timelines, guest list finalization, run of show, and after parties (up to $600K budget for a single event)
Create decks for clients to select from for venues, decor, catering, on-site talent. Interview contractors to provide curated, expert advice to client to guide each decision
Ensure smooth execution by coordinating event functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up
Arrange equipment, transportation, talent requirements, staff refreshment, makeup, and other day-of-event needs
Coordinate, interview, and direct contractors and talent before and during events and online activations
Prepare post-mortem analysis materials to go over with client and establish lines and strategy for future events

Sales Product Specialist

Twitch Interactive (Amazon)

08.2016 - 12.2018

Coordinate with Sales team to recommend appropriate
esports and gaming programs to meet corporate client
advertising needs for prospective accounts
Identify audience alignment for potential brand clients
with both Curse's and Twitch's audiences, then present
statistics in deck form for Sales to take to said client
Analyze program needs to recommend talent, live event
components, social media strategy to client
Secure and prepare agreed-upon program components
and execute both online and in-person aspects
Provide analytics and post-mortem campaign reports for
both client insight and process improvement

Lead Editor & Social Media Strategist

Curse, Inc.

06.2011 - 08.2016

Build and lead teams of moderators and content
creators for various forum and fansite properties
Prepare and format succinct, creative copy for online
content (up to 4x/day), adhering to employers' and
clients' overarching brand identity and personality
Increase social audience engagement with brand
websites by finding and integrating relevant videos,
tweets and other online content
Collaborate with advertising, production, online
marketing and management teams to design and time
internal or client social media campaigns