Amy L. Welch, APR, CAE
PR/COMM/MARK
Oklahoma City,OK
Summary
Self-motivated, dependable public relations and marketing professional delivering more than 15 years of professional experience leading corporate communication strategies and directing branding initiatives. Demonstrated record of achievement in media relations and media coverage.
Overview
25
25
years of professional experience
2
2
Certifications
Work History
Senior Vice President
CPA Trendlines
2022.05 - Current
- Content creation and curation; Updating website with new content, including video and podcasts, interviewing subjects and writing/creating content, repurposing content and work on sales/promotion strategies with president/CEO.
Principal Consultant
IntrapriseTechKnowlogies
2021.05 - Current
- Write features and news releases, collaborate with marketing team and admin team to build a business development strategy, manage online community, social media strategy and business partnerships.
Vice President
Oklahoma Society Of Certified Public Accountants
2004.01 - 2021.01
- Managed efficient and professional operation of OSCPA public relations and communication programs, working with and targeting media, public, students, educators, advertisers and members.
- Directed internal and external communications in development and implementation of strategies to promote the OSCPA and its products and services to members and potential members, and to promote the CPA profession to the public and consumers of CPA services, potential CPAs and the media.
- Oversaw the development and evaluation of services and programs consistent with the OSCPA Plan of Action, including but not limited to professional publications and the association’s website, www.oscpa.com, and www.FindYourCPA.com.
- Served as managing editor of CPAFOCUS magazine and Wire (weekly electronic newsletter);
- Served as staff liaison to the Educational Foundation, Liaisons with Educational Institutions Committee, Accounting Careers Committee, Public Relations Committee and Financial Literacy Committee, as well as the Advocacy Task Force,
- Served as media relations manager, social media director, advertising campaign manager, speechwriter and special events co-planner, as well as Writers and Speakers Bureau manager and business development manager.
Education
Master of Arts - Journalism, Public Relations
University of Oklahoma
Norman, OK05.2007
Bachelor of Arts - Journalism, Public Relations
University of Central Oklahoma
Edmond, OK05.1997
Skills
- Public & Media Relations Management
- Social Media Management
- Online Marketing Strategies
- Campaign Management
- Content & Digital Asset Development
- Effective Communicator and Public Speaker
- Financial Management
- Executive Leadership
- Marketing and Advertising
- Analytical Problem Solving
- Strategic Planning
- Creative Strategies
- Budgeting & Allocation
Additional Information
- AWARDS: 2012 Excellence in Community Development and Service Award from the OSAE; 2012 Excellence in Innovation Award from the OSAE; 2020 Excellence in Community Development and Service Award from the OSAE (on behalf of the Financial Literacy Committee of the OSCPA)
Certification
Accredited in Public Relations (APR) from the Public Relations Society of America
Certified Association Executive (CAE) from the American Society of Association Executives
Community Service
YWCA-Oklahoma City — VPO Court Volunteer (Attend VPO court once or twice per week to assist survivors of domestic assault, sexual assault, stalking and harassment with victim protection order filings, reporting violations, safety planning, obtaining resources and other supportive services as requested.) YWCA-Oklahoma City — Human Resources Committee YWCA-Oklahoma City — Women Who Care Share Luncheon Committee Oklahoma Jump$tart Coalition — Board Member Oklahoma Council on Economic Education — Volunteer
Timeline
Senior Vice President
CPA Trendlines
2022.05 - Current
Principal Consultant
IntrapriseTechKnowlogies
2021.05 - Current
Vice President
Oklahoma Society Of Certified Public Accountants
2004.01 - 2021.01
Master of Arts - Journalism, Public Relations
University of Oklahoma
Bachelor of Arts - Journalism, Public Relations
University of Central Oklahoma