Data-driven analyst with experience in marketing, consulting, and business analysis. Skilled in translating sales and consumer data into actionable insights to optimize category growth, distribution, and product performance. Bilingual communicator (English/Spanish) passionate about food & beverage innovation and consumer trends. Seeking to leverage analytical and technical expertise in a Category Analyst or Business Analyst role to support smarter retail and brand decisions.
Work History
Associate Consultant
4 Years 1 Month
Capgemini | 02.2022 - 03.2026
Conducted business and data analysis for enterprise clients, identifying process improvements that boosted operational efficiency by 23%.
Developed scalable SaaS-based technical and process solutions that addressed immediate business needs, aligned with long-term strategic and regulatory goals, and supported go-to-market strategy through actionable data insights.
Closely collaborated across cross-functional teams to evaluate technology solutions and implement business needs into 65% customization of Guidewire products relevant to their business.
Applied Agile methodologies using Jira, Confluence, and Rally to streamline projects, ensuring on-time delivery of insights, 100% adherence of project guidelines, and actionable recommendations.
Led 2 cohorts of new consultants in Guidewire BillingCenter training sessions and supported orientation efforts and development improving first project readiness by 29%.
Marketing Assistant
1 Year 2 Months
MMRE - Military Movers Real Estate | 12.2020 - 02.2022
Analyzed digital marketing and campaign performance data, providing insights that increased client engagement by 34%.
Conducted market research to evaluate consumer behavior and competitive positioning, contributing to category strategy for local markets.
Marketing Intern
9 Months
Digital Revamp Agency | 10.2020 - 07.2021
Collected and analyzed campaign metrics to recommend optimizations that improved click-through rates by 18%.
Supported client teams with research on audience demographics, competitor activity, and product positioning, collaborating with sales and marketing stakeholders to ensure insights aligned with business goals.
Social Media Manager
10 Months
The Rock Accessories | 05.2020 - 03.2021
Designed and executed campaigns based on customer engagement analytics, increasing online sales by 25%.
Conducted consumer trend analysis to identify product opportunities and shape promotional strategies.
Education
Bachelor of Science - Public Relations, Advertising & Applied Communication
University of South Florida | Tampa | 12-2019
Skills
Category Management
Excel (Advanced)
Brand Performance
Relationship Building
NielsenIQ (in training)
Market Research
Cross-functional Collaboration
Customer Experience
Public Speaking
PowerBI (in training)
Understanding Consumer Insights & Behavior
Agile Project Management
Bilingualism (English and Spanish)
SPINS (in training)
Certification
AWS Partner: Generative AI Essentials (Business), 02/24
Guidewire Certified Ace - BillingCenter Business Analyst, 12/23
Business Strategy and Supply Chain/Procurement Consultant at Personal BusinessBusiness Strategy and Supply Chain/Procurement Consultant at Personal Business