ANALIA RODRIGUEZ-FERNANDEZ

• Develop brand and communication strategy for the Boston University COM Writing Center, translating client goals into research objectives, audience insights, and strategic recommendations.
• Design primary and secondary research, including 100–125 respondent surveys, focus groups, competitive analysis, and social media research to evaluate brand perceptions, participation barriers, and student engagement.
• Collaborate with a cross-functional student agency team to develop positioning, messaging, rebranding, and outreach recommendations informed by client feedback and research findings.
• Present strategic insights and recommendations to clients, incorporating feedback throughout multiple rounds of research and creative development.

• Advertising Strategy & Consumer Insights Project - Google Calendar
• Developed 4C analysis, customer journey mapping, target segment identification, competitor review, brand positioning, and a creative brief for proactive meal-planning campaign.
• Conducted consumer interviews and translated findings into actionable insights addressing meal decision delays among busy students.
• Presented strategic recommendations and unique creative executions during team pitch to showcase campaign differentiation.

• Mass Communication Research Projects - SHEIN and Oura
• Developed mixed-method research plan to investigate relationship between SHEIN's ethical criticisms and college students' purchase intentions.
• Defined and measured sustainability, credibility, brand attitude, and purchase intention; designed Likert-scale survey items and focus-group questions to gather actionable insights.
• Analyzed Meltwater metrics to compare social conversations around Oura, Whoop, and RingConn, translating reach, engagement, sentiment, and mention volume into competitive insights.

• Trained new members in beverage preparation, customer service, safety procedures, and store routines to promote consistent service quality.
• Supervised student staff and managed daily coffee shop operations, ensuring brand and customer service standards while balancing school schedule.
• Supported daily store operations and guided partners during shifts to maintain efficient service and enhance customer experience.

• Prepared high-quality espresso beverages to meet customer preferences.
• Provided excellent customer service by addressing inquiries and concerns promptly.
• Prepared customized orders in a fast-paced environment, handled transactions, ensured product quality, and fostered positive customer relationships.
• Maintained cleanliness and organization of workstations and dining areas.

Designer & Stylist, FABRIO Sustainable Fashion Club, Boston University

09/2025 – 05/2026

• Designed and created original clothing pieces for sustainable fashion projects and events.
• Styled looks to create cohesive outfits and communicate a clear creative direction.
• Collaborated with club members on garment design, styling, and sustainable fashion concepts.

• Assisted customers with in-store and online orders, prepared products, restocked shipments, and managed daily inventory records to facilitate product availability.
• Operated cash register and processed customer transactions accurately.
• Prepared and served ice cream and cookie products to customers.
• Maintained cleanliness of service areas and equipment throughout shifts.