Anastasia Douglas
Summary
Experienced leader with a strong background in program development, digital content creation and audience engagement. Known for adaptability, creativity, and results-oriented mindset. Excels in building efficient processes, ensuring high standards, and aligning efforts with organizational goals. Passionate about fostering collaboration between content creators and product teams to drive innovation and improve the user experience.
Overview
15
15
years of professional experience
Work History
Video Content Creator & Creative Strategist
THE KEY OF AWESOME
06.2009 - Current
- A top YouTube channel (formerly known as Barely Political) focused on comedy, pop culture, and song parodies.
- Amassed over 3 billion views and 5 million subscribers on YouTube.
- Create shareable, viral content focused on comedy, pop culture, and song parodies
- Lead creative strategy, content production, social media and channel management.
- Contribute to the channel's creative vision as a featured actor and vocalist, engaging directly with the audience
- Secure partnerships and create promotional content with brands like The Muppets, Warner Brothers, Norwegian Cruise Lines, Samsung, Sharknado, Valvoline, and Wix.com, .
Creators-in-Residence, Research Program Lead
YOUTUBE
02.2016 - 11.2024
- Spearheaded the YouTube Creators-in-Residence, a first-of-its-kind research program that enables product teams to leverage creator insights for actionable platform improvements and builds trust with users by demonstrating that their POV plays a key role in shaping product development decisions.
- Developed a new framework that enables responsible and low-risk direct engagement with YouTube creators
- Designed a vetting process to identify top candidates and assess their suitability for the program
- Produced on-site empathy building events to enable internal teams to interact in-person with creators to deepen their understanding of user needs and experiences
- Established an alumni network of over 100 creators from the Creators-in-Residence program who actively contribute to ongoing research efforts
Operations Strategist
YouTube Spaces
11.2014 - 02.2016
- Played an integral role in the launch and day-to-day operations of YouTube Spaces, cutting-edge production facilities built to support creators and drive innovation.
- Optimized production workflows, established best practices and created educational content to enhance efficiency and user satisfaction.
- Managed operations for YouTube Next Lab Channels, The Key of Awesome and Vsauce 1,2 & 3.
- Launched Field Day, an anthology-style YouTube channel that paired top creators with a world-class production team to produce groundbreaking and innovative video content
Production Coordinator
YouTube NextLab
06.2011 - 11.2014
- Oversaw and expanded Barely Political as YouTube owned & operated NextLab channel focused on creating compelling content to serve as a showcase for innovative possibilities on the platform.
- Contributed to the first YouTube Creator Playbook and other educational resources for content creators
- Collaborated closely with YouTube Product teams to share insights and drive product innovation
- Managed content production budgets and allocated resources effectively, ensuring projects were completed on time and within budget.
Education
BA - Theater & English Literature
STATE UNIVERSITY OF NEW YORK AT OSWEGO
OSWEGO, NY01.2002
Skills
- Solution-oriented program development
- Video content strategy
- Production management
- Community engagement
- User experience research
- Competitive analysis
- Corporate videos
- Talent recruitment
- Audience segmentation
- Contract drafting expertise
Awards
- 2015 Lovie Award, Best Comedy Series, YouTube Complaints
- 2012 Webby People's Voice Award, Best Comedy Series, The Key of Awesome
Timeline
Creators-in-Residence, Research Program Lead
YOUTUBE
02.2016 - 11.2024
Operations Strategist
YouTube Spaces
11.2014 - 02.2016
Production Coordinator
YouTube NextLab
06.2011 - 11.2014
Video Content Creator & Creative Strategist
THE KEY OF AWESOME
06.2009 - Current
BA - Theater & English Literature
STATE UNIVERSITY OF NEW YORK AT OSWEGO
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