Anastasia Smith
Oceanside,CA
Summary
Team player with strong organizational skills and a proven track record of team leadership, reaching annual sales budget goals, and partnership development.
Excelled at building a partner base for the first international chocolate-themed event in Russia. Created a community-oriented customer support system through establishing stake holder alignment processes and setting up a CS knowledge base from scratch.
Skilled in digital communication and marketing communications.
Overview
14
14
years of professional experience
Work History
Community Engagement Manager at LEGO BrickLink Inc
The LEGO Group
11.2020 - Current
- Enhanced community engagement by implementing comprehensive and community-oriented communication plans for new releases, high-sensitivity incidents, compliance-related changes, and etc.;
- Developed an internal knowledge base of canned replies for 3 service levels and provided subject matter expertise during a 2-year help desk integration project;
- Created and delivered a 3-month training program for 3 new help desk advisors. Set up regular reporting sessions with them to ensure there is a constant feedback loop between the community and the product teams;
- Performed regular analysis of community suggestions trends and pitched feature and bug updates to product teams;
- Set up a flexible collaboration process between the product teams and help desk advisors for new releases and admin tools.
Senior Category Manager
European Licensing Company LLC
02.2018 - 12.2018
- Was the only manager on the team that year to close 95% of the annual budget (within 10 months);
- Lead contract negotiations as a mediator between decision makers for FMCG manufacturers on one side and license providers on the other (incl. Universal Pictures, DreamWorks, Fox, etc.);
- Led full-cycle projects with new partners and key accounts from negotiations until product release;
- Performed market analysis to develop sales strategies for FMCG categories, including both cold sales and lead generation as well as warm databases.
Senior Sales and Marketing Manager
Salon Du Chocolat Moscow
09.2014 - 02.2018
- Was one of the 3 leading forces who created the first international chocolate-themed event in Russia that took place annually for 4 years and attracted 70,000 visitors in 4 days and 75 participants all over the world in the last year;
- Analyzed market health and seasonal market trends to create target companies' pool and tailor individual sales strategies;
- Led a team of three sales assistants, which resulted in a 30% growth in signed contracts in 1 year;
- Handled full-cycle contract management: from negotiations, terms to invoicing and billing;
- Assisted the CEO with marketing campaign creation and materials.
Marketing Specialist, International Relations Depa
Kutafin Moscow State Law University (MSAL)
09.2010 - 09.2014
- Coordinated exchange programs with partner universities;
- Managed B2C and B2B contracts;
- Maintaned relationships with partner universities and organizing their visits for contract negotiations and lectures (B2B);
- Making sure that foreign exchange student quotas are met and their documentation is in order.
Education
Certificate With Distinction - Marketing
UCLA Extension
Los Angeles, CA06.2022
Master of Arts - Russian Philology, Russian As A Foreign Language
Pushkin State Russian Language Institute
Moscow, Russia06.2010
Skills
- Team Management
- B2B Sales
- Key Account and Contract Management
- Strategic Planning
- Marketing Communications
- Management and Leadership Skills - Highly proficient*
- Management and Leadership Skills - Highly proficient
- Administrative Support - Highly proficient*
- Written Communication - - Highly proficient*
*Based on Indeedcom testing
Timeline
Community Engagement Manager at LEGO BrickLink Inc
The LEGO Group
11.2020 - Current
Senior Category Manager
European Licensing Company LLC
02.2018 - 12.2018
Senior Sales and Marketing Manager
Salon Du Chocolat Moscow
09.2014 - 02.2018
Marketing Specialist, International Relations Depa
Kutafin Moscow State Law University (MSAL)
09.2010 - 09.2014
Certificate With Distinction - Marketing
UCLA Extension
Master of Arts - Russian Philology, Russian As A Foreign Language
Pushkin State Russian Language Institute
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