Anders Eddy

Lead integrated brand marketing and end-to-end execution across high-profile B2B and financial services accounts, including Silicon Valley Bank (SVB) and Veeam (with previous work on Alaska Airlines, CommonSpirit Health, and Del Monte Foods).

• Brand Positioning & Reputation Recovery: Spearheaded the strategic development and rapid rollout of the high-stakes ‘Yes, SVB’ campaign following the March 2023 financial restructuring, successfully re-establishing market trust, restoring brand equity, and driving client retention.
• Integrated Campaign Leadership: Lead 360-degree marketing initiatives from initial GTM strategy and media planning through creative production, and performance measurement.
• Executive Stakeholder Alignment: Manage executive-level client relationships, serving as a trusted strategic advisor to CMOs, Marketing VPs, and cross-functional business partners.
• Financial Oversight: Oversee client scopes, agency burn rates, and multi-million dollar campaign budgets; identified strategic upsell opportunities to expand portfolio account revenue.
• Operational Excellence: Architected streamlined workflow processes across creative, media, strategy, and production teams, improving project delivery efficiency and resource allocation.

Directed multi-channel acquisition, retention, and brand campaigns for Comcast Xfinity across Mobile, Retail, Competitive, and Core Brand business units.

• End-to-End Campaign Delivery: Managed 360-degree omnichannel execution (TV/OLV, Radio, Digital, Social, OOH, Print), translating business objectives into high-performing creative assets.
• Brand Systems & Identity: Directed the design and cross-functional deployment of a standardized TV offer design toolkit for the national Xfinity brand.
• Financial Management: Managed account billing and financial operations across all active production streams.

• Cross-Functional Project Management: Led cross-functional teams (Creative, Production, Strategy) to build and launch modular digital and social asset templates for Xfinity Mobile, reducing asset production cycles.
• Creative Operations: Managed creative refreshes, asset adaptation, talent renewals, and compliance across high-volume marketing channels.

• Managed full sales cycles for SaaS CRM platform across SMB and Mid-Market sectors; selected to train and onboard incoming sales reps.

• Led B2B outbound prospecting for natural language processing (NLP) enterprise solutions; produced "Beyond Sentiment" thought leadership webinar and managed key accounts (Deloitte, NBA, Fujitsu).