Anderson Beres

Lead the creation and maintenance of marketing materials, develop tailored sales kits, and direct custom collateral for specific campaigns. Collaborate with stakeholders to refine messaging and oversee digital content updates. Manage podcasts and event planning, ensuring impactful market presence.

Accomplishments:

• Unified and streamlined content creation processes, enhancing efficiency and quality.
• Developed innovative sales enablement tools, improving sales performance during initial commercialization.
• Strengthened market positioning, aiding the transition from an academic project to a commercial product.

My diverse client portfolio has provided me with ample opportunities to collaborate directly with sales and product teams, developing compelling messaging and tools to enhance sales effectiveness and market penetration. Officially recognized AI expert - specialized in Gen AI innovation for product marketing and GTM.

Accomplishments:

• Led go-to-market strategies for global B2B SaaS enterprises as well as operations within niche startup environments.
• Led major GTM initiatives, market research projects, and product launches for companies like Amplitude, Totango, Truckstop.com, and many others.
• Developed customer journey maps that aligned with buyer personas, creating targeted content that drove significant engagement across multiple channels.
• Emphasis placed on the construction of high-level corporate strategies as rapid delivery of assets and associated enablement.
• Special focus on designing systems using Artificial Intelligence to rapidly iterate on and scale GTM strategies.

Head of PMM for Analytics and Market Intelligence go-to-market strategy; reporting to VP of Product Marketing. Key functions included developing messaging and positioning for new products, developing cross-functional go-to-market strategies, product lifecycle management, sales enablement, and market analysis. Key cross-functional activities included sales enablement and product roadmapping.

Accomplishments:

• Oversaw entire GTM strategy for Port Intel product launch - approx. $320m ARR generated. Awards included SIL Barcelona Best Supply Chain Innovation and 2022 Best Supply Chain Projects Award.
• Implemented company-wide competitive intelligence program and managed subsequent sales enablement sessions.
• Developed and launched self-service Ocean Visibility product for SMBs in tandem with Product Labs team, unlocking SMB long tail – $96m estimated ARR.
• Boosted webinar attendance and engagement – average attendance 1900 users (760% improvement).

Managed full Product Marketing function. Responsible for product launches, go-to-market strategies, and product lifecycle to value analysis. Developed key marketing and sales materials (enablement) such as pitch decks, white papers, and other middle and bottom of funnel content.

Accomplishments:

• Designed and led category creation strategy for 2021 and onward, including but not limited to content execution, branding activities, and analyst relationship management.
• Created, managed, and maintained customer advisory boards and other activities to create case studies and scope new product features.

One year contract as full-stack product marketing manager. Executed content strategy at top and bottom of sales funnel. Worked closely between Product and Communications teams to ensure product visibility at all stages of product roadmapping and defined present and future product positioning. Presented roadmaps to variety of audiences at all levels. events.

Accomplishments:

• Led full analysis and redesign of company website content to reflect product positioning. 2x hand-raising events on product-specific pages.

Launched freemium-style model for companies to quickly implement remote work solutions. Resulted in endorsement of President Emmanuel Macron as Top Remote Work Solution during pandemic.

Responsible for implementing and enhancing national marketing initiatives to maximize outreach and sales of Elipse Balloon and related products, including collaborations with major media organizations such as CNN and TF1 to increase public awareness and drive growth.

Accomplishments:

• Managed competitive intelligence project resulting in the “flipping” of 200+ accounts from lead competitor.
• Developed new market segmentation framework for EMEA market with 4 market segments identified and broken down into 16 sub-segments.
• Designed and enhanced all brand print materials in English, French, and German.

Responsible for driving awareness and increasing attendance at the 2018 Global LiFi Congress event. Managed creation of all English language sales and marketing materials. Responsible for direct sales in English-speaking markets.

Accomplishments:

• Developed and led communications strategies with monthly revenue of 25,000€
• Acted as English language point of contact for journalists and media organizations-promoting the Global LiFi Congress and encouraging media coverage of the event